MarineMax
Overview
The Marketing Coordinator is responsible for analyzing the market and developing the marketing plan for stores in conjunction with the store manager. The Marketing Coordinator coordinates company-wide marketing activities that may include advertising, direct mail, printing, promotions, customer events, and trade shows.
Responsibilities
Develop marketing plans for each store.
Work directly with the VP of Marketing and assist with local and national advertising and branding efforts.
Aid in coordinating strategic marketing alliances, assist in the production of collateral materials, and track marketing promotions.
Assist the VP of Marketing in planning, developing, and coordinating all marketing strategies and plans.
Interface with regions to identify marketing and sales opportunities and resolve potential issues.
Maintain strong vendor relationships with marketing partners including ad agencies, technology partners, and public relations firms.
Assist regional offices with planning industry trade shows and special events.
Conduct analysis of potential marketing programs, market research, and industry competitive information.
Stay current on publications and industry-related information that impacts company marketing position, image, and competitiveness.
Other duties as assigned.
Key Result Areas
Development of an effective marketing plan and management of that plan.
Knowledge of marketing and event planning practices, public relations philosophy, and customer relations.
Ability to work independently.
Ability to develop, coordinate, and evaluate complex projects and activities.
Respond calmly and effectively to a variety of demands and projects.
Demonstrate effective verbal and written communication skills.
Ability to establish and meet deadlines.
Establish and maintain good working relationships with all levels of the organization and the public.
Use office automation tools to prepare a variety of documents, reports, and records.
Work independently and make sound decisions.
Skills & Requirements
Marketing planning skills in analysis and selection of appropriate tactical elements to meet goals.
Highly organized approach.
Effective telephone and team skills.
Strong communication and interpersonal skills with the ability to work under multiple deadlines and demands from diverse personalities and roles.
Writing skills and ability to be creative.
Computer skills including Word, Excel, PowerPoint, Publisher.
Bachelor’s degree with two to four years of experience in the field or related area (may be required).
Note: MarineMax and its subsidiaries use E-Verify to confirm eligibility of all newly hired employees to work in the United States. Learn more about E-Verify, including rights and responsibilities.
Note: This description reflects the current role and requirements and may be complemented by additional duties as assigned.
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