Effie Worldwide, Inc.
Overview
Marketing Manager
Asset Living is a third-party management firm and a proven partner in fostering thriving communities nationwide. Founded in 1986, Asset Living has decades of experience delivering exceptional value to our partners. Asset Living manages properties across multifamily, single-family home rentals, affordable housing, build-to-rent, active adult, and student housing divisions. Asset Living is a fast-growing company with a diverse team that differentiates us and drives innovation and results for our clients and communities across the US.
We believe in a culture where voice is heard, ideas are valued, and opportunities to grow are available as the company grows. Asset Living is recognized as one of the nation’s Best and Brightest Places to Work and is ranked in the NMHC top 50 professionals. Asset Living is a member of The Institute of Real Estate Management (IREM) and is recognized as an Accredited Management Organization (AMO).
What You Will Do As the Marketing Manager, you will play a pivotal role in providing strategic marketing support and insight to a portfolio of properties, serving both our operational leadership team and our clients. In this role, you will collaborate with operational leadership to establish and execute effective marketing efforts and leverage your expertise to develop and implement innovative marketing plans, while continuously analyzing performance data to ensure efficiency and success.
Essential Duties & Responsibilities
Work closely with operational leadership on maintaining successful property marketing efforts that support overall leasing efforts of the assigned portfolio.
Leverage centralized marketing team support, individual expertise, and preferred vendor partner services to develop and execute marketing plans and strategy for the assigned portfolio.
Analyze ongoing leasing and marketing performance, and prepare and provide performance data reporting to operational leadership and clients.
Recommend and oversee the execution of long-term and short-term goals with timelines, benchmarks, and KPIs using data to drive decision making and recommendations.
Participate in regularly scheduled calls with operational leadership and clients to review marketing performance of assigned communities.
Provide leasing and marketing training and best practices to onsite teams.
Create additional marketing ideas and campaigns for prospects, resident referrals, resident events, etc., to increase social media presence and drive qualified traffic to the communities.
Create 30-60-90-day marketing action plans for properties not meeting occupancy goals.
Present recommendations, ideas, and strategies to operations and ownership, illustrating pros, cons, risk, and reward.
Travel: This position entails travel, estimated at 30% of work time annually. Travel may be required for property visits, conferences, training sessions, or other business activities.
Education & Experience
Bachelor's degree in marketing, communications, or a related field.
Proven experience in marketing support or a similar role.
Strong written and verbal communication skills.
Knowledge of consumer/user digital experience.
Familiarity with online digital marketing platforms.
Excellent organizational skills with the ability to multitask and prioritize effectively.
Creative mindset with a keen eye for detail.
Strong analytical and problem-solving abilities.
Ability to work independently as well as collaboratively in a team environment.
Preferred
3-5 years marketing experience that directly supports marketing manager responsibilities; paid digital media, marketing strategy, data-driven decision making.
Experience in Real Estate Property Management.
Experience with Property Management Software such as Yardi, Onesite, Entrata.
Experience with industry-related CRMs such as Rent Dynamics, Knock.
This job description should not be considered all-inclusive. It is merely a guide of expected duties. The employee understands that the job description is neither complete nor permanent and may be modified at any time. At the request of their supervisor, an employee may be asked to perform additional duties or take on additional responsibilities without notice.
#LIHybrid
#J-18808-Ljbffr
Asset Living is a third-party management firm and a proven partner in fostering thriving communities nationwide. Founded in 1986, Asset Living has decades of experience delivering exceptional value to our partners. Asset Living manages properties across multifamily, single-family home rentals, affordable housing, build-to-rent, active adult, and student housing divisions. Asset Living is a fast-growing company with a diverse team that differentiates us and drives innovation and results for our clients and communities across the US.
We believe in a culture where voice is heard, ideas are valued, and opportunities to grow are available as the company grows. Asset Living is recognized as one of the nation’s Best and Brightest Places to Work and is ranked in the NMHC top 50 professionals. Asset Living is a member of The Institute of Real Estate Management (IREM) and is recognized as an Accredited Management Organization (AMO).
What You Will Do As the Marketing Manager, you will play a pivotal role in providing strategic marketing support and insight to a portfolio of properties, serving both our operational leadership team and our clients. In this role, you will collaborate with operational leadership to establish and execute effective marketing efforts and leverage your expertise to develop and implement innovative marketing plans, while continuously analyzing performance data to ensure efficiency and success.
Essential Duties & Responsibilities
Work closely with operational leadership on maintaining successful property marketing efforts that support overall leasing efforts of the assigned portfolio.
Leverage centralized marketing team support, individual expertise, and preferred vendor partner services to develop and execute marketing plans and strategy for the assigned portfolio.
Analyze ongoing leasing and marketing performance, and prepare and provide performance data reporting to operational leadership and clients.
Recommend and oversee the execution of long-term and short-term goals with timelines, benchmarks, and KPIs using data to drive decision making and recommendations.
Participate in regularly scheduled calls with operational leadership and clients to review marketing performance of assigned communities.
Provide leasing and marketing training and best practices to onsite teams.
Create additional marketing ideas and campaigns for prospects, resident referrals, resident events, etc., to increase social media presence and drive qualified traffic to the communities.
Create 30-60-90-day marketing action plans for properties not meeting occupancy goals.
Present recommendations, ideas, and strategies to operations and ownership, illustrating pros, cons, risk, and reward.
Travel: This position entails travel, estimated at 30% of work time annually. Travel may be required for property visits, conferences, training sessions, or other business activities.
Education & Experience
Bachelor's degree in marketing, communications, or a related field.
Proven experience in marketing support or a similar role.
Strong written and verbal communication skills.
Knowledge of consumer/user digital experience.
Familiarity with online digital marketing platforms.
Excellent organizational skills with the ability to multitask and prioritize effectively.
Creative mindset with a keen eye for detail.
Strong analytical and problem-solving abilities.
Ability to work independently as well as collaboratively in a team environment.
Preferred
3-5 years marketing experience that directly supports marketing manager responsibilities; paid digital media, marketing strategy, data-driven decision making.
Experience in Real Estate Property Management.
Experience with Property Management Software such as Yardi, Onesite, Entrata.
Experience with industry-related CRMs such as Rent Dynamics, Knock.
This job description should not be considered all-inclusive. It is merely a guide of expected duties. The employee understands that the job description is neither complete nor permanent and may be modified at any time. At the request of their supervisor, an employee may be asked to perform additional duties or take on additional responsibilities without notice.
#LIHybrid
#J-18808-Ljbffr