New York Public Radio is hiring: Manager, Marketing & Audience Development in Ne

Manager, Marketing & Audience Development Join to apply for the Manager, Marketing & Audience Development role at New York Public Radio . Overview New York Public Radio seeks a self‑starting, data‑informed Marketing & Audience Development Manager to drive audience growth and engagement across its multimedia portfolio, including WNYC (broadcast and podcasts), Gothamist, WQXR, and live events programming. This highly visible role blends strategic vision with campaign execution, operations management, and data analysis to strengthen brand visibility, capture new audiences, and enable data‑driven decision‑making. Responsibilities Plan, manage, and optimize content marketing campaigns designed to drive discovery and acquisition. Own relationships with third‑party platforms (Apple, Spotify, NPR, Amazon Music, etc.) and negotiate cross‑promotional opportunities. Expand in‑kind promotional opportunities such as on‑demand trades and media partnerships. Lead end‑to‑end paid media campaigns, including segmentation, optimization, testing, and reporting. Oversee marketing execution for new launches, live events, and organizational initiatives. Track campaign performance against KPIs, identify gaps, and generate actionable recommendations. Synthesize and analyze data from multiple platforms (O&O and third‑party) and maintain dashboards under the guidance of Audience Development and Product teams. Translate complex data into accessible summaries and insights for non‑technical stakeholders. Collaborate with sponsorship, finance, and development teams to provide audience data that supports revenue goals. Drive marketing workflows and deliverables across editorial, product, sponsorship, development, and finance. Implement tools and processes that improve efficiency, transparency, and collaboration. Champion internal visibility by sharing successes with stakeholders at all levels. Define and evolve brand positioning and strategies across NYPR properties in partnership with leadership. Ensure clarity and consistency in how each brand appears across platforms, partnerships, and campaigns. Qualifications 4–6 years of relevant experience in brand marketing, audience development, and/or data analysis. Demonstrated ability to plan and execute campaigns across digital, audio, and live‑event platforms. Proficiency with analytics/reporting tools (Tableau, Sprout, Podtrac, GA4, Google Ads, Meta Ads, Airtable) and strong spreadsheet skills (Excel/Google Sheets). Proven track record of presenting insights and strategies to stakeholders of varying data facility. Strong project management and operations background, capable of coordinating complex workflows. Analytical fluency: reading between the numbers and telling stories with data. Excellent communication and relationship‑building skills with internal and external partners, including up‑management. Flexible, entrepreneurial mindset, comfortable pivoting as business needs evolve. Preferred Qualifications (Pluses) Expertise in podcast and streaming platform marketing and audience development strategies. Passion for audio, public media, or mission‑driven organizations. Awareness of (and affinity for) New York Public Radio’s mission and programming. Experience with media buying and audience forecasting. Additional Information This is a full‑time, exempt position with an annual salary of $76,000 for a 35‑hour work week. The role operates in a hybrid capacity, with two days a week in the office. Applications must include a resume and a cover letter. This role is covered by a collective bargaining agreement between New York Public Radio and SAG‑AFTRA. Commitment to Diversity, Equity & Inclusion New York Public Radio is committed to diversity, equity, and inclusion. We continuously strive to place our employees at the center of our thinking and elevate inclusive practices to develop and support a more engaged and productive workforce. Our journalism and operations benefit from a broad range of perspectives, from all backgrounds, at all levels of the organization. Diversity is essential to honest, authentic, accurate storytelling and reportage; creating an institution in which all voices are encouraged, valued, and heard. Equal Opportunity New York Public Radio is an equal‑opportunity employer committed to achieving the goal of equal employment opportunity for all. Applicants and employees are considered and evaluated for positions without regard to mental or physical disability, race, creed, color, religion, gender, national origin, citizenship status, age, genetic information, military or veteran status, sexual orientation, marital status, employment status or any protected federal, state or local status unrelated to the performance of the work involved. #J-18808-Ljbffr