Head of Influencer Marketing Job at Confidential in Houston

Head of Influencer Marketing

About the Company

Popular e-commerce platform offering health & wellness products

Industry
Internet

Type
Privately Held

About the Role

The Company is seeking a Head of Influencer Marketing to spearhead the development and expansion of its influencer and creator partnerships. The successful candidate will be responsible for creating and executing a comprehensive influencer marketing strategy that is in line with the brand's goals and business growth objectives. This role requires a strategic leader with a proven track record in influencer marketing, particularly in the lifestyle, wellness, or CPG categories, and a strong focus on performance-driven campaign management. Key responsibilities include leading a small team, collaborating with cross-functional teams, and building scalable ambassador programs to drive brand awareness, engagement, and growth. Applicants for the Head of Influencer Marketing position at the company should have a minimum of 7 years' experience in influencer or social marketing, with at least 3 years in a leadership role. The role demands a candidate with a deep understanding of influencer platforms, content trends, and performance metrics, as well as excellent leadership, communication, and relationship-building skills. A data-driven mindset and a passion for health and wellness are essential, as the role involves tracking campaign performance, providing insights, and identifying new opportunities in the influencer and creator economy. The ideal candidate will also have a strong network within the influencer community and a collaborative, growth-oriented mindset.

Hiring Manager Title
President

Travel Percent
Less than 10%

Functions

• Marketing

In Summary: Company is seeking a Head of Influencer Marketing to spearhead the development and expansion of its influencer and creator partnerships . The successful candidate will be responsible for creating and executing a comprehensive influencer marketing strategy that is in line with the brand's goals and business growth objectives . En Español: La compañía está buscando un Jefe de Marketing Influencer para liderar el desarrollo y la expansión de sus asociaciones con influencers y creadores. El candidato exitoso será responsable de crear y ejecutar una estrategia integral de marketing influyente que esté en línea con los objetivos de marca y objetivos de crecimiento del negocio. Este papel requiere un líder estratégico con un historial comprobado en marketing influyente, particularmente en las categorías de estilo de vida, bienestar o CPG. Una mentalidad basada en datos y una pasión por la salud y el bienestar son esenciales, ya que el papel implica realizar un seguimiento del desempeño de las campañas, proporcionar información e identificar nuevas oportunidades en la economía de los influencers y creadores. El candidato ideal también tendrá una fuerte red dentro de la comunidad de influenciadores y una mentalidad colaborativa orientada al crecimiento.