Sr. Public Relations Manager (Asset Management) Job at Medium in New York

Who is Serotonin Serotonin is the top go-to-market firm for transformative technologies, specializing in marketing, strategy, recruiting, and legal services. With a global team of 90 across 15 countries, Serotonin has supported over 300 clients in consumer tech, web3 infrastructure, digital assets, venture capital, and AI since its launch in 2020. Delivering end-to-end go-to-market solutions across all major marketing channels – including public relations, growth marketing, on-chain analytics, content, research, social, and design – Serotonin accelerates global innovation. At the core of our business is the Serotonin Platform, serving as a central nucleus for the web3 ecosystem, connecting builders and founders with essential resources to drive business growth. About the Role Serotonin is hiring a Sr. Public Relations Manager to lead communications strategies for our asset management clients, partnering with some of the most respected firms and portfolio companies in institutional crypto. This is a fast-paced, writing-driven role focused on media strategy, thought leadership, and storytelling at the intersection of finance and technology. You’ll work closely with content, social, and marketing leads to craft compelling narratives and secure top-tier coverage. We’re looking for a candidate with a background in fintech, asset management, crypto, or financial communications who is eager to deepen their exposure to the sharpest minds shaping the future of financial infrastructure. Strong writing and communication skills are essential. The ideal hire brings a results-oriented approach to communications, a proven track record of strategizing and executing diverse PR functions, a strong network of journalist relationships, and polished client service expertise. Responsibilities Contribute to marketing and communications campaigns for top-tier clients, including strategy development, goal setting, tactical planning, research, and execution. Identify and target media opportunities for client campaigns, including industry-specific outlets, high-profile platforms, podcasts, influencers, and video channels. Craft compelling content such as press releases, pitches, and briefing materials. Secure thought leadership opportunities for clients across podcasts, events, and media engagements. Manage all stakeholders, both internal and external, ensuring seamless execution of campaign strategies. Oversee all public relations activities, including handling media inquiries and founder requests. Leverage and grow media relationships within business and industry sectors to maximize coverage. Track, analyze, and report PR results, providing comprehensive post-campaign summaries. Stay informed on industry trends impacting clients, recommending strategic communication adjustments as needed. Provide support for crisis communications when required. Ensure responsiveness to clients and teammates, fostering effective collaboration and timely project delivery. Requirements 4-6 years of agency public relations experience, working with clients in sectors such as traditional finance, crypto, venture capital, or private equity. Solid understanding of DeFi, L1/L2, Zk, and key blockchain protocols. Genuine interest in and passion for working in the Web3 space. Demonstrated success in leading and executing impactful public relations campaigns. Established relationships with media outlets and influencers. Exceptional writing and editing skills. Willingness to travel when required. Ability to excel in a fast-paced, dynamic environment. Benefits Competitive Salary Health Insurance – (US Only) 401(k) – (US Only) Remote Work Environment Maternity/Paternity Leave $110,000 – $125,000 a year Final compensation decision for this role will be commensurate with experience and qualifications relevant to the position. Final salary will reflect the candidate’s skills, background, and overall fit for the role. #J-18808-Ljbffr In Summary: Serotonin is hiring a Sr. Public Relations Manager to lead communications strategies for our asset management clients, partnering with some of the most respected firms and portfolio companies in institutional crypto . The ideal hire brings a results-oriented approach to communications, a proven track record of strategizing and executing diverse PR functions, a strong network of journalist relationships, and polished client service expertise . En Español: Serotonin es la principal empresa de acceso al mercado para tecnologías transformadoras, especializada en marketing, estrategia, reclutamiento y servicios legales. Con un equipo global de 90 personas en 15 países, serotonin ha apoyado a más de 300 clientes en tecnología del consumidor, infraestructura web3, activos digitales, capital de riesgo e inteligencia artificial desde su lanzamiento en 2020. Trabajará en estrecha colaboración con contenidos, medios sociales y de marketing para crear narrativas convincentes y asegurar una cobertura de primer nivel. Buscamos a un candidato con experiencia en tecnología financiera, gestión de activos, criptomonedas o comunicaciones financieras que esté ansioso por profundizar su exposición a las mentes más agudas que dan forma al futuro de la infraestructura financiera. La contratación ideal trae un enfoque orientado a los resultados de las comunicaciones, una trayectoria comprobada en la estrategia y ejecución de diversas funciones de relaciones públicas y canales de video. Crear contenido convincente como comunicados de prensa, relaciones con periodistas y materiales informativos pulidos. Responsabilidades Contribuir a campañas de marketing y comunicación para clientes de primer nivel, incluido el desarrollo de estrategias, fijación de objetivos, planificación táctica, investigación y ejecución. Identificar y apuntar oportunidades de medios de comunicación para campaña de clientela, incluyendo salidas específicas de la industria, plataformas de alto perfil, podcasts, influencers e vídeos. Realizar contenidos convincentes tales como publicaciones, presentaciones y informes de atención al cliente. Gestión de todas las necesidades de estrategia, establecimiento de metas, planeamiento táctico, búsqueda y ejecución del medio ambiente. Administrar todos los grupos interesados estadounidenses y externos, asegurando que se lleven a cabo estrategios de campaña tradicionales. El salario final reflejará las habilidades, antecedentes y aptitud general del candidato para el puesto. #J-18808-Ljbffr