Senior SEO Associate Job at Pesty Marketing, LLC in Cambridge

Location: Remote Full TimeMissionDrive measurable lead generation for Pesty clients by owning, optimizing, and innovating across all aspects of local SEO, content SEO, and technical SEO.Key Outcomes (First 1218 Months)Local SEO Leadership: Deliver 20%+ growth in leads generated from GMB profiles and local service area pages across assigned clients.GMB Optimization: Achieve top 3 rankings for targeted service keywords in at least 75% of client markets.Content SEO: Partner with content editors to ensure 100% of published blogs and service pages meet advanced SEO standards (headings, internal linking, NLP optimization, external references).Technical Excellence: Complete SEO audits and implement fixes that raise site health scores to 90%+ in tools like Ahrefs/SEMRush for all client sites.Site Launches/Migrations: Lead SEO on at least 3 website launches or migrations, ensuring zero loss of organic traffic and proper 301 mapping.Funnel Impact: Track and report SEO contribution to the marketing funnel (traffic leads booked calls), driving at least 30% more SQLs attributable to SEO by year-end.Cutting-Edge Innovation: Pilot at least 2 new SEO tactics (e.g., generative search optimization, LLM-friendly structures) and roll out agency-wide if successful.Requirements What You BringCore Experience35+ years in SEO roles in an agency environment.Deep expertise in local SEO: GMB optimization, service area pages, citations, reviews.Proven success growing traffic and leads for home service businesses (pest control strongly preferred).Hands-on experience with technical SEO audits, 301 redirects, migrations, and launches.Strong understanding of SEO analytics tools (GSC, GA4, Ahrefs, SEMrush, Screaming Frog).How You OperateSelf-Starter: Moves fast, owns projects, and doesnt wait for direction.Diagnostic: Can quickly troubleshoot why a page/site isnt ranking and implement solutions.Data-Driven: Uses numbers and funnel metrics to measure and optimize.Collaborative Coach: Partners with editors and content managers to raise SEO quality across all content.Systems Thinker: Understands SEO as part of the broader customer acquisition funnel.Curious Innovator: Always testing new tactics, tools, and approaches.Bonus PointsExperience optimizing for AI/LLM search (NLP, entity optimization, semantic SEO).Prior success driving leads at scale (100+ SQLs/month) through SEO.Experience with home service multi-location SEO campaigns.This Role is NOT for You IfYou only see SEO as rankings/traffic and not as a customer acquisition channel.You avoid data, numbers, or being measured by performance KPIs.You prefer to stay in execution mode without coaching content teams or owning strategy.You struggle to manage multiple client accounts simultaneously.Benefits Why Join PestyFortune (Compensation & Growth):Competitive base salary + performance bonuses tied to lead generation KPIs.4%10% annual raises based on results.Path to SEO Manager / Head of SEO as you scale results across accounts.Fit (Career Path & Mastery):Advance your expertise in one of the fastest-growing niches in marketing.Work directly with senior leadership to define SEO as a growth channel.Freedom (How You Work):Fully remote, flexible schedule.Autonomy to test and implement cutting-edge SEO tactics without bureaucracy.Family (Support & Belonging):Entrepreneurial, results-driven culture.Medical, dental, and vision coverage.Unlimited PTO with a mandatory 2-week minimum.Fun (Culture & Energy):Join a fast-scaling agency leading innovation in pest control marketing.Celebrate bold ideas, test new strategies, and shape the future of SEO in home services.
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