University of North Carolina Charlotte is hiring: Marketing Content Specialist:

Overview

Marketing Content Specialist: Web Marketing

Position information and details are included below. This description has been reformatted for clarity and accessibility while preserving the original content intent.

Position Information

Position Number: STMP15

Working Title: Marketing Content Specialist: Web Marketing

Division: University Advancement

Department: University Communications (Adm)

Work Unit: Strategic Brand & Digital Engmnt

Work Location: Foundation Annex

Vacancy Open To: All Candidates

Position Designation: Non-Student Temporary

Employment Type: Temporary - Full-time

Hours per week: 40

Work Schedule: Monday–Friday, 8:00 a.m.–5:00 p.m. Schedule may vary based on project timelines, campus events or unit needs

Pay Rate: $40–$42 per hour

Minimum Experience/Education:

• Bachelor's degree in communications, marketing, journalism, or related field.
• 2+ years of professional writing and web content development experience.

Departmental Preferred Experience, Skills, Training/Education:

• Demonstrated ability to write clear, engaging, and brand-aligned content for digital audiences.
• Experience managing content within WordPress, Drupal, or similar CMS platforms.
• Familiarity with web design principles, accessibility standards (WCAG), and SEO best practices.
• Strong understanding of UX and mobile-first design principles.
• Excellent collaboration, communication, and project management skills.
• Experience in higher education or mission-driven organizations.
• Understanding of brand platforms, messaging frameworks, and editorial style guides.
• Experience with Google Analytics, GA4, Siteimprove, or similar tools.
• Basic knowledge of HTML/CSS and structured content management.
• Familiarity with project management tools such as monday.com or Asana.
• Knowledge of AP style and editorial best practices.
• Proficiency in Adobe Creative Cloud.

Duties and Responsibilities

The Marketing Content Specialist: Web Marketing serves as the primary content and web marketing partner for UNC Charlotte's college websites and academic program content website. This role combines strategic thinking, creative storytelling, and technical web expertise to craft clear, engaging, and brand-aligned digital content that supports the University's enrollment and branding goals.

The specialist will collaborate closely with colleges, departments, and University Communications teams to plan, write, and optimize academic web content that is user-centered, search-friendly, and accessible, helping prospective students to easily discover and understand UNC Charlotte's academic offerings.

• Develop and write marketing-oriented web content for college websites and the academic programs website that is clear, concise, and aligned with UNC Charlotte's brand voice and tone.
• Translate academic offerings into compelling digital content that resonates with prospective students and supports enrollment strategies.
• Plan and organize web content in partnership with academic units, aligning with user journeys, site architecture, and the University's centralized information structure.
• Apply technical and UX best practices for web writing, SEO, accessibility (WCAG), and mobile-first design to ensure optimal user experience and discoverability.
• Manage and update content within WordPress and Drupal CMS platforms, using templates and structured content fields to maintain consistency and accuracy.
• Collaborate with web developers and designers to ensure content layout, navigation, and visuals support storytelling and usability goals.
• Leverage analytics tools, like Google Analytics, to assess content performance and make data-informed improvements.
• Support the University's multi-phase website redesign by assisting in content migration, quality assurance, stakeholder consultations, and documentation of content governance standards in alignment with the updated information architecture.
• Provide guidance to campus partners on writing for the web, maintaining accessibility, and aligning with University web policies and editorial guidelines.
• Collaborate with colleagues across University Communications to support integrated marketing campaigns and cohesive digital storytelling.

Other Work / Responsibilities

See the responsibilities listed above for primary duties.

Special Notes / Benefits

Temporary staff employees are ineligible to receive benefits (leave, health coverage, State service credit, etc.). They are, however, covered by Workers’ Compensation provisions. Special notes regarding eligibility for the High Deductible Health Plan are included in the original posting language.

https://hr.charlotte.edu/benefits/benefit-plans/health-insurance

Posting Details

Posting Open Date: 10/29/2025

Posting Close Date: 11/12/2025

Posting Specific Questions

Required fields are indicated with an asterisk (*).

1. How did you hear about this employment opportunity?
   • UNC Charlotte Website
   • HERC Job Board
   • Inside Higher Education
   • Circa (formerly Local JobNetwork)
   • Another Website
   • Agency Referral
   • Advertisement/Publication
   • Personal Referral
   • Other
2. Where did you learn about this posting?

   (Open Ended Question)

Applicant Documents

Required Documents

1. Contact Information for References
2. Resume / Curriculum Vitae
3. Cover Letter / Letter of Interest

Optional Documents