Marketing Manager Job at University of Kansas in Lawrence

Position Overview

The Marketing Manager supports the planning and execution of marketing initiatives for Jayhawk Extended Learning and the Kansas Fire & Rescue Training Institute within Jayhawk Global. This role is instrumental in managing project timelines, coordinating cross‑functional efforts, and ensuring that all marketing activities align with established goals and brand standards.

As a key contributor to the revenue generation of self‑sustaining programs, the Marketing Manager plays a vital role in achieving target enrollments and revenue objectives. Effective marketing is essential to the success of these units, and this position ensures that promotional efforts are timely, cohesive, and impactful.

The Marketing Manager will work collaboratively with the Senior Publication Manager, Digital Media Coordinator, program staff, and KU Marketing to ensure consistent branding and the successful implementation of marketing strategies.

KU offers great benefits to employees with up to 176 hours of paid vacation per year, 96 hours of sick leave earned per year, nine paid holidays plus one discretionary day, a retirement program, medical & dental insurance, life and disability insurance, other benefit plan options, and State of Kansas discounts offered by various vendors. KU also offers employees educational and professional development opportunities.

Tuition assistance offers up to 12 credit hours per year for employees and Employee Dependent Tuition Assistance Scholarship (EDTAS) award opportunities! Details and additional KU Benefits information available at: Tuition Assistance | KU Benefits

KU's excellence is a result of the rich tapestry of experiences, perspectives, and backgrounds of our faculty, staff, students, and colleagues from across our nation and the globe. At KU, we invest in continuous learning and growth by creating a climate where people engage in respectful dialogue and debate and support each other's success. We foster a culture of care where each person is seen, heard, and valued. When people feel a true sense of belonging, we believe they are better able to reach their full potential and achieve remarkable things.

The successful candidate must be eligible to work in the U.S. by the effective date of the appointment.

Job Description

40% Marketing Strategy & Coordination

• Develop and implement targeted marketing plans for non-credit programs, with a focus on increasing visibility and enrollment.
• Coordinate digital advertising campaigns across platforms such as email, Google Ads, and social media.
• Maintain a marketing calendar and prioritize requests across multiple programs.
• Manage all marketing projects, ensuring tasks are completed on schedule, milestones are met, and deliverables align with goals and branding guidelines.
• Collaborate with program leads and university partners to align marketing initiatives with program goals.
• Translate marketing data insights into actionable strategies.
• Support ongoing improvements in user experience, funnels, and outreach tactics.
• Conduct market and audience research to inform messaging, channel selection, and segmentation strategies.
• Provide information for and input on specific marketing campaigns and ongoing marketing efforts.
• Facilitate reviews of marketing materials with appropriate individuals.
• Serve as the liaison between Jayhawk Global and the KU Marketing team.

20% Content Development

• Write content for external communications including persuasive emails, blog posts, event invitations, webpages, press releases, social media, and speeches.
• Write, edit, and design marketing materials, including web content, emails, flyers, presentations, brochures, and social media posts.
• Create and distribute newsletters.
• Build and send mass emails.
• Develop program-specific messaging in collaboration with subject matter experts.

20% Analytics & Reporting

• Monitor campaign performance using tools like Google Analytics and recommend data‑informed adjustments.
• Report outcomes of marketing efforts and communication impact to program teams.
• Assist with measuring the reach and impact of communications.

15% Digital & Web Management

• Populate and edit webpages.
• Manage updates and content for program web pages.
• Ensure all materials adhere to KU brand guidelines and accessibility standards.

5% Miscellaneous

• Perform other related duties as assigned.

Position Requirements

This position requires regular onsite presence in Lawrence, KS

Required Qualifications

1. Bachelor's degree in journalism, communications, marketing, business administration, or a related field OR associates degree and 7 years of relevant professional experience OR high school diploma plus 9 years of relevant professional experience.
2. Minimum of five years related professional experience.

Preferred Qualifications

1. Marketing experience in a higher education or non-credit/professional education environment.
2. Experience developing accessible digital content and familiarity with WCAG standards, as evidenced by application materials.
3. Knowledge of customer segmentation and audience targeting strategies, as evidenced in application materials.
4. Familiarity with content management systems (e.g., Omni CMS) and email marketing platforms (e.g., Mailchimp, Constant Contact), as evidenced in application materials.
5. Demonstrated ability to work independently and manage multiple priorities, as evidenced in application materials.

Additional Candidate Instructions

In addition to the online application, the following documents are required to be considered for this position:

• Cover letter describing how you meet the required and preferred qualifications.
• Resume
• List of three (3) professional references

Only complete applications will be considered.

Application review begins 11/17/2025 and will continue until a qualified pool of applicants are identified.

Contact Information to Applicants

Naomi James
naomi.james@ku.edu
785-864-3145

Advertised Salary Range

Starting at 70,000 commensurate with experience

Application Review Begins

Monday November 17, 2025

Anticipated Start Date

Sunday January 4, 2026