Microsoft
Director Product Marketing - Adoption
As part of the AI Business Solutions team, you’ll join a pioneering group at Microsoft that is reshaping how work is done across every business function. Our mission is to transform core business processes with AI and agents—empowering organizations to move beyond the constraints of traditional enterprise tools. By reimagining how businesses operate, we help customers become more agile, unlock new levels of productivity, and accelerate growth through intelligent, adaptive solutions that drive real impact. We’re seeking a Director of Product Marketing – Adoption to lead efforts driving Adoption and Usage for all our users and buyers.
This role requires technical product experience, with a deep understanding of the AI buyer and journey—and experience with content, web strategy, video and other delivery mechanisms to drive measurable impact. The individual will work across many marketing organizations to deliver the right message, at the right time to the right buyer.
Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals.
Responsibilities
AI Product Strategy & Vision: Develop a clear vision of how our AI products and strategy should align with our customer journey. Identify features that begin the AI adoption journey and determine when and where they should be exposed. Using data, develop an end‑to‑end strategy on product and experiences that maximize adoption and usage.
Persona & Customer Journey: Lead cross‑organization efforts to develop concise AI personas, deep insights into their interests, expectations and usage patterns. Develop a strategy for each persona’s journey and how best to engage them via appropriate channels.
Adoption & Platform Performance: Develop a consistent reporting framework on AI adoption across in‑product, email, web, etc., and measure platform and content engagement and impact.
Orchestration & Campaign Management: Represent our customers’ needs by orchestrating all to‑customer content and programs. Own the overarching calendar for all information that reaches our customers, ensuring a logical flow of updates that target each customer’s needs.
Content Creation & Creative: Lead the development of video, interactive and other content to drive adoption in our customers. Oversee content produced by other teams, keeping the customers’ best interest in mind.
Cross‑Functional Leadership & Strategic Execution: Drive alignment and collaboration across Engines & Experiences, Software Engineering (SWE), Business Planning, and Product Marketing teams to align all adoption strategies to a single vision and shared plan. Consistently report status, performance, outstanding needs and actions across teams and functions.
Embody our Culture and Values
Qualifications Required minimum qualifications
Master’s Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in product marketing OR Bachelor’s Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in product marketing (or equivalent experience).
6+ years of experience in SaaS (software as a service) products.
Experience driving product and user adoption.
Additional / Preferred Qualifications
Master’s Degree in Marketing, Computer Science, Business or related field AND 8+ years product marketing OR Bachelor’s Degree in Marketing, Computer Science, Business or related field AND 12+ years experience in product marketing (or equivalent experience).
Experience working collaboratively across a large organization.
Product Marketing IC5 – The typical base pay range for this role across the U.S. is USD $130,900 – $251,900 per year. In the San Francisco Bay area and New York City metropolitan area the base pay range is USD $165,600 – $272,300 per year. Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay.
Microsoft will accept applications for the role until November 4, 2025.
Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.
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This role requires technical product experience, with a deep understanding of the AI buyer and journey—and experience with content, web strategy, video and other delivery mechanisms to drive measurable impact. The individual will work across many marketing organizations to deliver the right message, at the right time to the right buyer.
Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals.
Responsibilities
AI Product Strategy & Vision: Develop a clear vision of how our AI products and strategy should align with our customer journey. Identify features that begin the AI adoption journey and determine when and where they should be exposed. Using data, develop an end‑to‑end strategy on product and experiences that maximize adoption and usage.
Persona & Customer Journey: Lead cross‑organization efforts to develop concise AI personas, deep insights into their interests, expectations and usage patterns. Develop a strategy for each persona’s journey and how best to engage them via appropriate channels.
Adoption & Platform Performance: Develop a consistent reporting framework on AI adoption across in‑product, email, web, etc., and measure platform and content engagement and impact.
Orchestration & Campaign Management: Represent our customers’ needs by orchestrating all to‑customer content and programs. Own the overarching calendar for all information that reaches our customers, ensuring a logical flow of updates that target each customer’s needs.
Content Creation & Creative: Lead the development of video, interactive and other content to drive adoption in our customers. Oversee content produced by other teams, keeping the customers’ best interest in mind.
Cross‑Functional Leadership & Strategic Execution: Drive alignment and collaboration across Engines & Experiences, Software Engineering (SWE), Business Planning, and Product Marketing teams to align all adoption strategies to a single vision and shared plan. Consistently report status, performance, outstanding needs and actions across teams and functions.
Embody our Culture and Values
Qualifications Required minimum qualifications
Master’s Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in product marketing OR Bachelor’s Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in product marketing (or equivalent experience).
6+ years of experience in SaaS (software as a service) products.
Experience driving product and user adoption.
Additional / Preferred Qualifications
Master’s Degree in Marketing, Computer Science, Business or related field AND 8+ years product marketing OR Bachelor’s Degree in Marketing, Computer Science, Business or related field AND 12+ years experience in product marketing (or equivalent experience).
Experience working collaboratively across a large organization.
Product Marketing IC5 – The typical base pay range for this role across the U.S. is USD $130,900 – $251,900 per year. In the San Francisco Bay area and New York City metropolitan area the base pay range is USD $165,600 – $272,300 per year. Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay.
Microsoft will accept applications for the role until November 4, 2025.
Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.
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