Cox Automotive Inc.
Senior Product Marketing Manager - Cox Automotive
Posting Deadline: Sunday, November 2nd
This position is remote/work from home and can be located anywhere within the United States. If you live near the Atlanta, GA; Draper, UT; or North Hills, NY offices, the role will be hybrid.
Cox Automotive , a leader in dealership software solutions, is seeking a
Senior Product Marketing Manager
to drive the success of our vAuto solutions. These products lead the industry in end-to-end inventory management in automotive retail, delivering AI‑powered insights, seamless workflows, enhanced efficiency and precision for dealers, and more transparency for consumers.
As the Senior Product Marketing Manager for Utilization & Retention you will be both an advocate and key spokesperson for vAuto, ensuring that our positioning, messaging, and market approach resonate with dealerships and industry stakeholders. You will be responsible for developing and executing comprehensive marketing initiatives that drive client engagement, maximize product utilization, and reduce churn across the brand. You will support cross‑functional teams—including Performance Management, Business Operations, Marketing, Product, Events, and external agency partners—by translating product capabilities into compelling value propositions to drive awareness and utilization among vAuto's existing customer base of over 14,000 dealers. The Senior Product Marketing Manager will mentor junior team members, champion best practices, and serve as a key advisor to the Marketing Director on retention and utilization strategies.
What You'll Do
Build a deep understanding of our customers, market challenges, and the competition
Own the development and optimization of onboarding, contract‑to‑cash, and lifecycle marketing programs
Lead the strategy, planning, and execution of multi‑channel client marketing campaigns focused on increasing product utilization and client retention
Analyze campaign performance and client engagement data to identify trends, report insights, and recommend improvements to executive leadership
Collaborate with cross‑functional teams and external agencies to deliver high‑impact enablement materials, webinars, client events, educational tips & tricks, in‑app messaging, guides, product videos, customer success stories, blog posts, ebooks, infographics, and more
Serve as the primary point of contact for retention and utilization initiatives, ensuring alignment with overall business objectives
Lead a team of Marketing Managers—mentor and guide them, fostering a culture of innovation, accountability, and continuous improvement
Oversee the creation of marketing briefs, ensuring clarity, creativity, and alignment with strategic goals
Partner with technology teams to leverage marketing automation, analytics, and in‑app messaging platforms for targeted outreach
Present regular updates and strategic recommendations to the Marketing Director and senior leadership
Benefits
A competitive salary and top‑notch bonus/incentive plans
Exceptional work‑life balance, flexible time‑off policies and accommodating work schedules
Comprehensive healthcare, with multiple options for individuals and families
Generous 401(k) retirement plans with company match
Professional development and continuing education opportunities
Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance
Extra perks like pet insurance, employee discounts and much more
Requirements
Bachelor's degree in a related discipline and 8 years’ experience in marketing or product marketing (alternative combinations of education and experience are acceptable)
Proven experience managing, mentoring, and coaching team members
Excellent communication skills—both verbal and written
Strong presentation skills, with the ability to facilitate discussions in customer‑facing environments
Exceptional follow‑through, time management, and project management skills to deliver measurable results
Sales or sales support experience
Experience with B2B software or other enterprise technology solutions
Analytics or analytical background, or related market research skills
Creative mindset with the ability to develop compelling messaging, campaigns, or solutions
Familiarity with AI prompting, generative AI tools, or leveraging emerging technologies in marketing
Proficiency in PowerPoint, with the ability to create compelling, professional presentations tailored to diverse audiences
Travel: 20%
Preferred
Degree in Marketing, Communications, Business, or a related field
Automotive industry experience
Compensation USD $119,600.00 - $199,400.00 per year. Base salary is within this range; additional incentive compensation may be available.
Application Deadline 11/02/2025
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.
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This position is remote/work from home and can be located anywhere within the United States. If you live near the Atlanta, GA; Draper, UT; or North Hills, NY offices, the role will be hybrid.
Cox Automotive , a leader in dealership software solutions, is seeking a
Senior Product Marketing Manager
to drive the success of our vAuto solutions. These products lead the industry in end-to-end inventory management in automotive retail, delivering AI‑powered insights, seamless workflows, enhanced efficiency and precision for dealers, and more transparency for consumers.
As the Senior Product Marketing Manager for Utilization & Retention you will be both an advocate and key spokesperson for vAuto, ensuring that our positioning, messaging, and market approach resonate with dealerships and industry stakeholders. You will be responsible for developing and executing comprehensive marketing initiatives that drive client engagement, maximize product utilization, and reduce churn across the brand. You will support cross‑functional teams—including Performance Management, Business Operations, Marketing, Product, Events, and external agency partners—by translating product capabilities into compelling value propositions to drive awareness and utilization among vAuto's existing customer base of over 14,000 dealers. The Senior Product Marketing Manager will mentor junior team members, champion best practices, and serve as a key advisor to the Marketing Director on retention and utilization strategies.
What You'll Do
Build a deep understanding of our customers, market challenges, and the competition
Own the development and optimization of onboarding, contract‑to‑cash, and lifecycle marketing programs
Lead the strategy, planning, and execution of multi‑channel client marketing campaigns focused on increasing product utilization and client retention
Analyze campaign performance and client engagement data to identify trends, report insights, and recommend improvements to executive leadership
Collaborate with cross‑functional teams and external agencies to deliver high‑impact enablement materials, webinars, client events, educational tips & tricks, in‑app messaging, guides, product videos, customer success stories, blog posts, ebooks, infographics, and more
Serve as the primary point of contact for retention and utilization initiatives, ensuring alignment with overall business objectives
Lead a team of Marketing Managers—mentor and guide them, fostering a culture of innovation, accountability, and continuous improvement
Oversee the creation of marketing briefs, ensuring clarity, creativity, and alignment with strategic goals
Partner with technology teams to leverage marketing automation, analytics, and in‑app messaging platforms for targeted outreach
Present regular updates and strategic recommendations to the Marketing Director and senior leadership
Benefits
A competitive salary and top‑notch bonus/incentive plans
Exceptional work‑life balance, flexible time‑off policies and accommodating work schedules
Comprehensive healthcare, with multiple options for individuals and families
Generous 401(k) retirement plans with company match
Professional development and continuing education opportunities
Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance
Extra perks like pet insurance, employee discounts and much more
Requirements
Bachelor's degree in a related discipline and 8 years’ experience in marketing or product marketing (alternative combinations of education and experience are acceptable)
Proven experience managing, mentoring, and coaching team members
Excellent communication skills—both verbal and written
Strong presentation skills, with the ability to facilitate discussions in customer‑facing environments
Exceptional follow‑through, time management, and project management skills to deliver measurable results
Sales or sales support experience
Experience with B2B software or other enterprise technology solutions
Analytics or analytical background, or related market research skills
Creative mindset with the ability to develop compelling messaging, campaigns, or solutions
Familiarity with AI prompting, generative AI tools, or leveraging emerging technologies in marketing
Proficiency in PowerPoint, with the ability to create compelling, professional presentations tailored to diverse audiences
Travel: 20%
Preferred
Degree in Marketing, Communications, Business, or a related field
Automotive industry experience
Compensation USD $119,600.00 - $199,400.00 per year. Base salary is within this range; additional incentive compensation may be available.
Application Deadline 11/02/2025
Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.
#J-18808-Ljbffr