St. Jude Children's Research Hospital - ALSAC
Sr. Advisor - Audience Planning (Memphis, TN)
St. Jude Children's Research Hospital - ALSAC, Memphis, Tennessee, us, 37544
Sr. Advisor - Audience Planning (Memphis, TN)
1 day ago Be among the first 25 applicants
Get AI-powered advice on this job and more exclusive features.
At ALSAC you do more than make a living; you make a difference.
We like people who are different… because we’re different, too. As one of the world’s most iconic and respected nonprofits, we know what it’s like to stand out. That’s why we’re looking at you. Your background, perspective, and desire to make an impact set you apart. As we work to help St. Jude cure childhood cancer, we’re calling on the game-changers, innovators and visionaries to join our family. Not just for the kids of St. Jude, but also for you. Because at ALSAC, we develop and celebrate our employees. So, bring your whole, authentic self and become part of our shared mission: Finding cures. Saving children.®
Job Description
The
Audience Planning
team transforms audience insights into compelling, multichannel marketing journeys that drive engagement, growth, and retention. We are seeking a
Senior Advisor – Audience Planning
to serve as the strategic lead for a designated priority audience segment. This role is pivotal in aligning audience strategies with ALSAC’s broader organizational goals, ensuring that every touchpoint is intentional, impactful, and integrated.
Key Responsibilities
Strategic Audience Leadership – Serve as the subject matter expert for a priority audience segment, developing long‑range and annual audience plans that align with ALSAC’s Strategic Plan. Lead the creation and execution of donor strategies that drive measurable business outcomes.
Integrated Marketing Strategy – Develop and execute integrated marketing strategies and campaigns across multiple channels including creative, digital, social media, email, and performance marketing. Analyze market trends, customer insights, and competitive landscapes to identify growth opportunities.
Cross‑Functional Collaboration – Identify and lead cross‑functional teams of internal and external stakeholders to design and implement integrated audience journeys. Facilitate collaboration across departments to ensure alignment and adoption of audience strategies.
Project & Portfolio Management – Manage a portfolio of high‑value programs and partnerships exceeding $20 million. Optimize processes and allocate resources to maximize ROI and ensure timely, high‑quality execution of go‑to‑market strategies.
Audience Advocacy & Education – Represent ALSAC/St. Jude as an audience expert, educating internal and external stakeholders on audience objectives and strategies. Pilot innovative concepts and contribute strategic insights to unlock new opportunities.
Integration & Optimization – Champion the integration of messaging, creative, and audience journeys across channels. Ensure consistency with brand positioning, business objectives, and audience expectations.
Insights & Storytelling – Leverage data and insights to craft compelling, audience‑led narratives. Drive content and messaging strategies informed by research, audience behavior and programmatic needs.
Performance Measurement – Lead the development of quarterly audience trackers and post‑activation reports. Collaborate with analytics teams to assess performance against KPIs and inform future strategies.
Communication & Influence – Communicate complex strategies clearly and persuasively to stakeholders at all levels, including senior leadership. Foster alignment and buy‑in through effective storytelling and strategic influence.
Essential Job Functions
A strategic mindset with the ability to translate insights into actionable marketing plans
Proven success in managing high‑value marketing portfolios and programs, including partnerships exceeding $20 million
Strong experience with project management tools and marketing operations platforms
A collaborative leadership style that inspires teams and drives results
A data‑driven approach to storytelling and audience engagement
Comfort with ambiguity and a passion for innovation and continuous improvement
Exceptional communication, negotiation and presentation skills
Proficiency in marketing technology platforms, CRM systems and analytics tools
A demonstrated ability to influence, gain buy‑in and build relationships across a matrixed organization
Experience mentoring, coaching and providing strategic guidance to teams, with a focus on setting clear objectives and fostering a collaborative, innovative culture
Qualifications
Bachelor’s degree required; advanced degree preferred
Minimum of 6 years of relevant experience, including 1+ year managing people or leading cross‑functional teams
Strong working knowledge of audience planning, integrated marketing and strategic execution
Creative and analytical thinker with a problem‑solving mindset
Familiarity with research methodologies, paid media, brand management and marketing best practices
Experience driving change and leading initiatives in a dynamic environment
Proven ability to coach, develop and motivate team members
Self‑motivated and effective in team environments
This position will be based at National Executive Office in Memphis, TN.
Benefits & Perks
Core Medical Coverage: low cost low deductible Medical, Dental, and Vision Insurance plans
401(k) Retirement Plan with 7% Employer Contribution
Exceptional Paid Time Off
Maternity/Paternity Leave
Infertility Treatment Program
Adoption Assistance
Education Assistance
Enterprise Learning and Development
And more
ALSAC is an equal employment opportunity employer.
ALSAC does not discriminate against any individual with regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, transgender status, disability, veteran status, genetic information or other protected status.
No Search Firms
ALSAC does not accept unsolicited assistance from search firms for employment opportunities. All resumes submitted by search firms to any ALSAC employee or ALSAC representative via email, the internet or in any form and/or method without being contacted and approved by our Employee Experience team and without a valid written search agreement in place will result in no fee being paid if a referred candidate is hired by ALSAC.
#J-18808-Ljbffr
Get AI-powered advice on this job and more exclusive features.
At ALSAC you do more than make a living; you make a difference.
We like people who are different… because we’re different, too. As one of the world’s most iconic and respected nonprofits, we know what it’s like to stand out. That’s why we’re looking at you. Your background, perspective, and desire to make an impact set you apart. As we work to help St. Jude cure childhood cancer, we’re calling on the game-changers, innovators and visionaries to join our family. Not just for the kids of St. Jude, but also for you. Because at ALSAC, we develop and celebrate our employees. So, bring your whole, authentic self and become part of our shared mission: Finding cures. Saving children.®
Job Description
The
Audience Planning
team transforms audience insights into compelling, multichannel marketing journeys that drive engagement, growth, and retention. We are seeking a
Senior Advisor – Audience Planning
to serve as the strategic lead for a designated priority audience segment. This role is pivotal in aligning audience strategies with ALSAC’s broader organizational goals, ensuring that every touchpoint is intentional, impactful, and integrated.
Key Responsibilities
Strategic Audience Leadership – Serve as the subject matter expert for a priority audience segment, developing long‑range and annual audience plans that align with ALSAC’s Strategic Plan. Lead the creation and execution of donor strategies that drive measurable business outcomes.
Integrated Marketing Strategy – Develop and execute integrated marketing strategies and campaigns across multiple channels including creative, digital, social media, email, and performance marketing. Analyze market trends, customer insights, and competitive landscapes to identify growth opportunities.
Cross‑Functional Collaboration – Identify and lead cross‑functional teams of internal and external stakeholders to design and implement integrated audience journeys. Facilitate collaboration across departments to ensure alignment and adoption of audience strategies.
Project & Portfolio Management – Manage a portfolio of high‑value programs and partnerships exceeding $20 million. Optimize processes and allocate resources to maximize ROI and ensure timely, high‑quality execution of go‑to‑market strategies.
Audience Advocacy & Education – Represent ALSAC/St. Jude as an audience expert, educating internal and external stakeholders on audience objectives and strategies. Pilot innovative concepts and contribute strategic insights to unlock new opportunities.
Integration & Optimization – Champion the integration of messaging, creative, and audience journeys across channels. Ensure consistency with brand positioning, business objectives, and audience expectations.
Insights & Storytelling – Leverage data and insights to craft compelling, audience‑led narratives. Drive content and messaging strategies informed by research, audience behavior and programmatic needs.
Performance Measurement – Lead the development of quarterly audience trackers and post‑activation reports. Collaborate with analytics teams to assess performance against KPIs and inform future strategies.
Communication & Influence – Communicate complex strategies clearly and persuasively to stakeholders at all levels, including senior leadership. Foster alignment and buy‑in through effective storytelling and strategic influence.
Essential Job Functions
A strategic mindset with the ability to translate insights into actionable marketing plans
Proven success in managing high‑value marketing portfolios and programs, including partnerships exceeding $20 million
Strong experience with project management tools and marketing operations platforms
A collaborative leadership style that inspires teams and drives results
A data‑driven approach to storytelling and audience engagement
Comfort with ambiguity and a passion for innovation and continuous improvement
Exceptional communication, negotiation and presentation skills
Proficiency in marketing technology platforms, CRM systems and analytics tools
A demonstrated ability to influence, gain buy‑in and build relationships across a matrixed organization
Experience mentoring, coaching and providing strategic guidance to teams, with a focus on setting clear objectives and fostering a collaborative, innovative culture
Qualifications
Bachelor’s degree required; advanced degree preferred
Minimum of 6 years of relevant experience, including 1+ year managing people or leading cross‑functional teams
Strong working knowledge of audience planning, integrated marketing and strategic execution
Creative and analytical thinker with a problem‑solving mindset
Familiarity with research methodologies, paid media, brand management and marketing best practices
Experience driving change and leading initiatives in a dynamic environment
Proven ability to coach, develop and motivate team members
Self‑motivated and effective in team environments
This position will be based at National Executive Office in Memphis, TN.
Benefits & Perks
Core Medical Coverage: low cost low deductible Medical, Dental, and Vision Insurance plans
401(k) Retirement Plan with 7% Employer Contribution
Exceptional Paid Time Off
Maternity/Paternity Leave
Infertility Treatment Program
Adoption Assistance
Education Assistance
Enterprise Learning and Development
And more
ALSAC is an equal employment opportunity employer.
ALSAC does not discriminate against any individual with regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, transgender status, disability, veteran status, genetic information or other protected status.
No Search Firms
ALSAC does not accept unsolicited assistance from search firms for employment opportunities. All resumes submitted by search firms to any ALSAC employee or ALSAC representative via email, the internet or in any form and/or method without being contacted and approved by our Employee Experience team and without a valid written search agreement in place will result in no fee being paid if a referred candidate is hired by ALSAC.
#J-18808-Ljbffr