Capital One National Association
Senior Marketing Associate - Social, U.S. Card Performance Marketing (Hybrid)
Capital One National Association, Mc Lean, Virginia, us, 22107
Overview
Capital One is seeking a Senior Marketing Associate to join the social team on U.S. Card Performance Marketing for our Meta presence. This position will contribute to the fast growing Meta channel’s acquisition strategy through scoping tests to support the channel learning agenda, working with platform partners to implement campaigns and keeping the channel well managed through diligent attention to detail. The Senior Associate will have experience in performance marketing either at an agency or in house, be a self starter, and able to work in a fast paced environment.
Responsibilities
Partner with channel team for planning and implementation of Meta campaigns on Facebook and Instagram, following outlined process and flagging areas for potential process improvements
Scope future tests with Meta team and channel team, thinking through the highest leverage ways to structure tests to achieve most valuable results, including: creative testing, audience testing, new placements, etc.
Coordinate across internal teams including Compliance, Brand Marketing, Customer Experience, Analytics, Data, Technology etc. to execute Meta strategies end to end
Partner with QA associate to maintain platform documentation, plan launch timings, and ensure following well managed processes
“Self-starter”, strong organizational skills, ownership mentality, ability to prioritize workloads, and fast learner of new digital marketing and social media platforms and tools
Create creative briefs to support upcoming tests and maintain channel creative library
Solid understanding of performance marketing, conversions, and online customer acquisition
Ability to work with high-performing teammates, as well as partners across the enterprise
Comfortable working with large data sets in Excel / Google Sheets + familiarity with common performance marketing metrics
Strong ability to create presentations and clearly communicate through powerpoint/Google slides
Basic Qualifications
Bachelor’s Degree or Military Experience
At least 2 years of experience in paid social marketing working with Meta platforms Facebook & Instagram
At least 1 year of experience trafficking Meta campaigns
At least 2 years of experience with Microsoft Excel and Google Sheets
At least 1 year of experience with Google Suite applications
Preferred Qualifications
At least 3 years of experience in paid social marketing with knowledge of Meta (Facebook & Instagram) in the performance marketing space
At least 2 years of ad operations experience at a digital marketing agency with a strong background in Meta campaign trafficking and management
Familiarity producing and optimizing both static and video creative for Meta
Experience in other social media or digital marketing channels such as: YouTube, TikTok, Display, etc.
At least 2 years of experience in project management or 2 years of experience at a digital marketing agency
Benefits and Compensation At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
McLean, VA: $94,600 - $107,900 for Sr. Associate, Marketing Richmond, VA: $86,000 - $98,200 for Sr. Associate, Marketing
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
Legal and Compliance Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
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Responsibilities
Partner with channel team for planning and implementation of Meta campaigns on Facebook and Instagram, following outlined process and flagging areas for potential process improvements
Scope future tests with Meta team and channel team, thinking through the highest leverage ways to structure tests to achieve most valuable results, including: creative testing, audience testing, new placements, etc.
Coordinate across internal teams including Compliance, Brand Marketing, Customer Experience, Analytics, Data, Technology etc. to execute Meta strategies end to end
Partner with QA associate to maintain platform documentation, plan launch timings, and ensure following well managed processes
“Self-starter”, strong organizational skills, ownership mentality, ability to prioritize workloads, and fast learner of new digital marketing and social media platforms and tools
Create creative briefs to support upcoming tests and maintain channel creative library
Solid understanding of performance marketing, conversions, and online customer acquisition
Ability to work with high-performing teammates, as well as partners across the enterprise
Comfortable working with large data sets in Excel / Google Sheets + familiarity with common performance marketing metrics
Strong ability to create presentations and clearly communicate through powerpoint/Google slides
Basic Qualifications
Bachelor’s Degree or Military Experience
At least 2 years of experience in paid social marketing working with Meta platforms Facebook & Instagram
At least 1 year of experience trafficking Meta campaigns
At least 2 years of experience with Microsoft Excel and Google Sheets
At least 1 year of experience with Google Suite applications
Preferred Qualifications
At least 3 years of experience in paid social marketing with knowledge of Meta (Facebook & Instagram) in the performance marketing space
At least 2 years of ad operations experience at a digital marketing agency with a strong background in Meta campaign trafficking and management
Familiarity producing and optimizing both static and video creative for Meta
Experience in other social media or digital marketing channels such as: YouTube, TikTok, Display, etc.
At least 2 years of experience in project management or 2 years of experience at a digital marketing agency
Benefits and Compensation At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
McLean, VA: $94,600 - $107,900 for Sr. Associate, Marketing Richmond, VA: $86,000 - $98,200 for Sr. Associate, Marketing
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
Legal and Compliance Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
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