Physitrack PLC
Global Marketing Lead (New York) Physitrack · New York City
Physitrack PLC, New York, New York, us, 10261
Global Marketing Lead - Healthtech & Wellbeing
Company:
Physitrack Group
Location and working hours:
In Person - New York. US based Hours (New York).
Hours:
Full time.
Salary: $140,000 + Bonus
About Physitrack Physitrack's Mission is to elevating the world's wellbeing with our groundbreaking digital healthcare and employee wellbeing tools. With customers spanning across 187 countries and a diverse team stationed in 14 different nations across four continents, we aim to revolutionise healthcare.
About You We are searching for a new Marketing Manager to join our team and lead demand generation across our digital health and employee wellbeing offerings from our brand new New York Office. You’ll need to combine strategic thinking with strong execution skills, and be confident driving campaigns from ICP definition through to conversion and sales enablement.
This role is ideal for someone commercially minded, data-driven, and excited to build high-impact marketing programs in a fast-paced, mission-led environment.
What You’ve Done
3 to 5+ years in B2B marketing roles, preferably across healthtech and/or wellbeing but okay if not
Owned pipeline and MQL/SQL generation — proven track record of conversion and ROI
Built ABM or named account programs
Created content for regulated audiences (clinical, HR, insurance)
Worked closely with Sales, Product, and CS in high-growth teams
Holistic Marketer with a wide array of strategic experience.
Why This Role Exists We’re building a world where being healthier is easier — for everyone, everywhere. Our platform supports both
clinical outcomes
and
employee wellbeing , and we’re scaling fast.
To support this, we need a commercially-minded, content-led
Marketing Manager
to fuel qualified pipeline and platform adoption across two strategic motions:
Healthtech / Clinical
buyers (EHR vendors, MSK, triage, payers, IT teams)
Employee Wellbeing
buyers (HR teams, benefits brokers, enterprise buyers)
This is a
strategic and hands-on
role for a B2B marketer who wants to shape the GTM playbook — from positioning and campaigns to content and conversion.
What You'll Own Strategy & ICPs
Map buying committees for both verticals
Develop segmentation, pain points, and insight-led positioning
Demand Generation
Build and run multi-channel campaigns: Search, paid social, ABM, events, brokers etc.
AI Led Initiatives to reduce resource and maximise outcomes.
Experiment, test, and reallocate budget based on performance
Content & Evidence
Own full-funnel content engine: ROI stories, clinician-led webinars, outcome snapshots
Build an evidence library that supports both net-new and expansion
Sales & Broker Enablement
Create sales decks, broker toolkits, battle cards, objection handling
Co-build campaigns with CS and AE teams
Website & CRO
Optimise landing pages with A/B testing
Own CRO hypotheses and performance
Analytics & Budget
Launch funnel dashboards in HubSpot and GA4 and Webflow
Track CAC payback, content performance, and segment conversion
Partnership Co-Marketing
Collaborate with EHRs, insurers, and brokers for co-branded campaigns
Coordinate webinars, guides, and joint case studies
✨ Brand & Thought Leadership
Elevate our positioning as a thought leader in preventative health
Ensure inclusive, compliant, evidence-backed messaging
Bonus Points
Experience with NHS, private payers, or clinical procurement
Familiarity with broker channels and benefits consultants
Stories around embedded UI/API or EHR integrations
Webinar production or event marketing experience
Worked in a multi-product environment.
Tools You'll Use
HubSpot, Salesforce
GA4, CMS platforms, Heatmaps, Fullstory, Webflow
LinkedIn Campaign Manager, paid media tools
ABM and intent tools
Webinar platforms (Zoom, Demio, etc.)
What We Value
Passion for improving lives through better health, performance, and prevention
Builder mindset — hands-on, iterative, test-first
Clear communicator and evidence-led decision-maker
Collaborator across teams, clients, and partners
Embraces change and ambiguity — thrives in scale-up pace
How to Apply: If you are interested and believe your skills and experience make you the ideal candidate for this role, please submit your CV for review. Physitrack PLC is an equal opportunity employer that values diversity. All employment is decided on qualifications, merit, and business need.
#J-18808-Ljbffr
Physitrack Group
Location and working hours:
In Person - New York. US based Hours (New York).
Hours:
Full time.
Salary: $140,000 + Bonus
About Physitrack Physitrack's Mission is to elevating the world's wellbeing with our groundbreaking digital healthcare and employee wellbeing tools. With customers spanning across 187 countries and a diverse team stationed in 14 different nations across four continents, we aim to revolutionise healthcare.
About You We are searching for a new Marketing Manager to join our team and lead demand generation across our digital health and employee wellbeing offerings from our brand new New York Office. You’ll need to combine strategic thinking with strong execution skills, and be confident driving campaigns from ICP definition through to conversion and sales enablement.
This role is ideal for someone commercially minded, data-driven, and excited to build high-impact marketing programs in a fast-paced, mission-led environment.
What You’ve Done
3 to 5+ years in B2B marketing roles, preferably across healthtech and/or wellbeing but okay if not
Owned pipeline and MQL/SQL generation — proven track record of conversion and ROI
Built ABM or named account programs
Created content for regulated audiences (clinical, HR, insurance)
Worked closely with Sales, Product, and CS in high-growth teams
Holistic Marketer with a wide array of strategic experience.
Why This Role Exists We’re building a world where being healthier is easier — for everyone, everywhere. Our platform supports both
clinical outcomes
and
employee wellbeing , and we’re scaling fast.
To support this, we need a commercially-minded, content-led
Marketing Manager
to fuel qualified pipeline and platform adoption across two strategic motions:
Healthtech / Clinical
buyers (EHR vendors, MSK, triage, payers, IT teams)
Employee Wellbeing
buyers (HR teams, benefits brokers, enterprise buyers)
This is a
strategic and hands-on
role for a B2B marketer who wants to shape the GTM playbook — from positioning and campaigns to content and conversion.
What You'll Own Strategy & ICPs
Map buying committees for both verticals
Develop segmentation, pain points, and insight-led positioning
Demand Generation
Build and run multi-channel campaigns: Search, paid social, ABM, events, brokers etc.
AI Led Initiatives to reduce resource and maximise outcomes.
Experiment, test, and reallocate budget based on performance
Content & Evidence
Own full-funnel content engine: ROI stories, clinician-led webinars, outcome snapshots
Build an evidence library that supports both net-new and expansion
Sales & Broker Enablement
Create sales decks, broker toolkits, battle cards, objection handling
Co-build campaigns with CS and AE teams
Website & CRO
Optimise landing pages with A/B testing
Own CRO hypotheses and performance
Analytics & Budget
Launch funnel dashboards in HubSpot and GA4 and Webflow
Track CAC payback, content performance, and segment conversion
Partnership Co-Marketing
Collaborate with EHRs, insurers, and brokers for co-branded campaigns
Coordinate webinars, guides, and joint case studies
✨ Brand & Thought Leadership
Elevate our positioning as a thought leader in preventative health
Ensure inclusive, compliant, evidence-backed messaging
Bonus Points
Experience with NHS, private payers, or clinical procurement
Familiarity with broker channels and benefits consultants
Stories around embedded UI/API or EHR integrations
Webinar production or event marketing experience
Worked in a multi-product environment.
Tools You'll Use
HubSpot, Salesforce
GA4, CMS platforms, Heatmaps, Fullstory, Webflow
LinkedIn Campaign Manager, paid media tools
ABM and intent tools
Webinar platforms (Zoom, Demio, etc.)
What We Value
Passion for improving lives through better health, performance, and prevention
Builder mindset — hands-on, iterative, test-first
Clear communicator and evidence-led decision-maker
Collaborator across teams, clients, and partners
Embraces change and ambiguity — thrives in scale-up pace
How to Apply: If you are interested and believe your skills and experience make you the ideal candidate for this role, please submit your CV for review. Physitrack PLC is an equal opportunity employer that values diversity. All employment is decided on qualifications, merit, and business need.
#J-18808-Ljbffr