Flagship Pioneering
Extuitive, Inc. | Cambridge, MA Manager, Growth Marketing
Flagship Pioneering, Cambridge, Massachusetts, us, 02140
Extuitive is a Flagship Pioneering‑backed startup reimagining product innovation for the AI era. Our mission is to empower entrepreneurs and direct‑to‑consumer (D2C) brands with AI‑driven tools that simplify, accelerate, and scale the launch of new products. Based in Cambridge, MA, we operate like a special ops unit—fast‑moving, data‑driven, and relentlessly focused on impact.
THE ROLE We’re seeking a creative, execution‑focused Manager of Digital Marketing to build and optimize our full‑funnel growth engine from the ground up. You’ll own demand generation, paid acquisition, growth experiments, and martech infrastructure. This is an opportunity to shape our digital strategy, influence product‑market fit, and drive exponential customer acquisition for AI‑powered SaaS tools.
KEY RESPONSIBILITIES
Develop and oversee multichannel paid campaigns (Meta, TikTok, Google Search/Display, YouTube)
Establish and manage awareness, acquisition, and onboarding funnels
Build and iterate growth loops (referral programs, virality features)
Demand Generation & Lead Funnel Optimization
Design, launch, and test B2C campaigns targeting Shopify merchants and e‑commerce brands
Optimize cost‑per‑acquisition (CPA), customer lifetime value (LTV), and conversion rates through data‑driven experiments
Implement automated lead nurturing workflows using email, chat, and retargeting sequences
Go‑to‑Market (GTM) Campaigns
Partner with product, content, and sales teams to create and execute launch playbooks for new AI features
Define target segments, messaging frameworks, and launch timelines
Analyze post‑launch performance and iterate rapidly
Analytics & Martech Infrastructure
Set up and maintain analytics stack (GA4, Mixpanel, HubSpot, GEO or equivalent)
Track and report key metrics (CPL, MQL‑to‑SQL conversion, ROAS, churn)
Develop dashboards and playbooks to inform strategic decisions
Lead A/B and multivariate tests on landing pages, ad creatives, and email flows
Prioritize test roadmap based on impact vs. effort
Document learnings and scale winning experiments
Grow and mentor a team of performance marketers and lifecycle specialists
Align cross‑functional teams (product, design, engineering, sales) on marketing initiatives
Present regular updates to executive leadership
PROFESSIONAL EXPERIENCE & QUALIFICATIONS
6+ years of marketing experience focused on digital channels and go‑to‑market strategies for software/SaaS and consumer brands
Proven track record developing and executing multi‑channel digital campaigns (SEO, SEM, social media, email, content marketing, web analytics) that drive engagement and ROI
Expert in paid acquisition & demand generation on e‑commerce platforms (e.g., Shopify), including search ads, social ads (Meta, LinkedIn), programmatic DSPs, and retargeting workflows
Experience with GEO (generative engine optimization)
Proficient with marketing automation & CRM tools (e.g., HubSpot, Marketo, Salesforce Pardot) to architect scalable, personalized customer journeys
Strong analytical abilities in Excel and BI platforms (Looker, Tableau) to conduct CAC/LTV calculations, cohort analyses, and funnel optimization
Skilled at structuring digital channel partnerships, from platform integrations to affiliate and influencer programs, to expand reach and acquisition
Hands‑on with go‑to‑market & product‑led growth campaigns, aligning marketing and product for successful launches
Startup & early‑stage SaaS background preferred, thriving in fast‑paced, ambiguous environments
Exceptional communicator & leader, with proven presentation, project‑management, and cross‑functional team coordination skills
Advanced PowerPoint proficiency for crafting compelling performance reports and executive decks
Creative thinker passionate about innovation, consumer‑trend spotting, and applying generative AI to marketing initiatives
ABOUT FLAGSHIP PIONEERING Flagship Pioneering invents and builds platform companies, each with the potential for multiple products that transform human health, sustainability and beyond. Since its launch in 2000, Flagship has originated more than 100 companies. Many of these companies have addressed humanity’s most urgent challenges: vaccinating billions of people against COVID‑19, curing intractable diseases, improving human health, preempting illness, and feeding the world by improving the resiliency and sustainability of agriculture.
Flagship has been recognized twice on FORTUNE’s “Change the World” list, an annual ranking of companies that have made a positive social and environmental impact through activities that are part of their core business strategies and has been twice named to Fast Company’s annual list of the World’s Most Innovative Companies. Learn more at www.flagshippioneering.com.
At Flagship, we accept impossible missions to enable bigger leaps. Our core values guide us through uncertainty and toward lasting impact.
We are an equal opportunity employer . All qualified applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.
We recognize that great candidates often bring unique strengths without fulfilling every qualification. If you have some of the experience listed above but not all, please apply anyway. We are dedicated to building diverse and inclusive teams and look forward to learning more about your background and interest in Flagship.
The salary range for this role is $121,000 - $159,500. Compensation for the role will depend on a number of factors, including a candidate’s qualifications, skills, competencies, and experience. Extuitive, Inc. currently offers healthcare coverage, annual incentive program, retirement benefits and a broad range of other benefits. Compensation and benefits information is based on Extuitive, Inc.’s good faith estimate as of the date of publication and may be modified in the future.
#J-18808-Ljbffr
THE ROLE We’re seeking a creative, execution‑focused Manager of Digital Marketing to build and optimize our full‑funnel growth engine from the ground up. You’ll own demand generation, paid acquisition, growth experiments, and martech infrastructure. This is an opportunity to shape our digital strategy, influence product‑market fit, and drive exponential customer acquisition for AI‑powered SaaS tools.
KEY RESPONSIBILITIES
Develop and oversee multichannel paid campaigns (Meta, TikTok, Google Search/Display, YouTube)
Establish and manage awareness, acquisition, and onboarding funnels
Build and iterate growth loops (referral programs, virality features)
Demand Generation & Lead Funnel Optimization
Design, launch, and test B2C campaigns targeting Shopify merchants and e‑commerce brands
Optimize cost‑per‑acquisition (CPA), customer lifetime value (LTV), and conversion rates through data‑driven experiments
Implement automated lead nurturing workflows using email, chat, and retargeting sequences
Go‑to‑Market (GTM) Campaigns
Partner with product, content, and sales teams to create and execute launch playbooks for new AI features
Define target segments, messaging frameworks, and launch timelines
Analyze post‑launch performance and iterate rapidly
Analytics & Martech Infrastructure
Set up and maintain analytics stack (GA4, Mixpanel, HubSpot, GEO or equivalent)
Track and report key metrics (CPL, MQL‑to‑SQL conversion, ROAS, churn)
Develop dashboards and playbooks to inform strategic decisions
Lead A/B and multivariate tests on landing pages, ad creatives, and email flows
Prioritize test roadmap based on impact vs. effort
Document learnings and scale winning experiments
Grow and mentor a team of performance marketers and lifecycle specialists
Align cross‑functional teams (product, design, engineering, sales) on marketing initiatives
Present regular updates to executive leadership
PROFESSIONAL EXPERIENCE & QUALIFICATIONS
6+ years of marketing experience focused on digital channels and go‑to‑market strategies for software/SaaS and consumer brands
Proven track record developing and executing multi‑channel digital campaigns (SEO, SEM, social media, email, content marketing, web analytics) that drive engagement and ROI
Expert in paid acquisition & demand generation on e‑commerce platforms (e.g., Shopify), including search ads, social ads (Meta, LinkedIn), programmatic DSPs, and retargeting workflows
Experience with GEO (generative engine optimization)
Proficient with marketing automation & CRM tools (e.g., HubSpot, Marketo, Salesforce Pardot) to architect scalable, personalized customer journeys
Strong analytical abilities in Excel and BI platforms (Looker, Tableau) to conduct CAC/LTV calculations, cohort analyses, and funnel optimization
Skilled at structuring digital channel partnerships, from platform integrations to affiliate and influencer programs, to expand reach and acquisition
Hands‑on with go‑to‑market & product‑led growth campaigns, aligning marketing and product for successful launches
Startup & early‑stage SaaS background preferred, thriving in fast‑paced, ambiguous environments
Exceptional communicator & leader, with proven presentation, project‑management, and cross‑functional team coordination skills
Advanced PowerPoint proficiency for crafting compelling performance reports and executive decks
Creative thinker passionate about innovation, consumer‑trend spotting, and applying generative AI to marketing initiatives
ABOUT FLAGSHIP PIONEERING Flagship Pioneering invents and builds platform companies, each with the potential for multiple products that transform human health, sustainability and beyond. Since its launch in 2000, Flagship has originated more than 100 companies. Many of these companies have addressed humanity’s most urgent challenges: vaccinating billions of people against COVID‑19, curing intractable diseases, improving human health, preempting illness, and feeding the world by improving the resiliency and sustainability of agriculture.
Flagship has been recognized twice on FORTUNE’s “Change the World” list, an annual ranking of companies that have made a positive social and environmental impact through activities that are part of their core business strategies and has been twice named to Fast Company’s annual list of the World’s Most Innovative Companies. Learn more at www.flagshippioneering.com.
At Flagship, we accept impossible missions to enable bigger leaps. Our core values guide us through uncertainty and toward lasting impact.
We are an equal opportunity employer . All qualified applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.
We recognize that great candidates often bring unique strengths without fulfilling every qualification. If you have some of the experience listed above but not all, please apply anyway. We are dedicated to building diverse and inclusive teams and look forward to learning more about your background and interest in Flagship.
The salary range for this role is $121,000 - $159,500. Compensation for the role will depend on a number of factors, including a candidate’s qualifications, skills, competencies, and experience. Extuitive, Inc. currently offers healthcare coverage, annual incentive program, retirement benefits and a broad range of other benefits. Compensation and benefits information is based on Extuitive, Inc.’s good faith estimate as of the date of publication and may be modified in the future.
#J-18808-Ljbffr