Visual Designer Job at Happiest Baby, Inc. in Los Angeles

Our Mission: Happiest Baby is looking for a passionate, highly versatile Graphic Designer to lead visual storytelling across every brand touchpoint. Based in Los Angeles, this individual will be a team of one—supported by external contractors and creative agencies—and will own the full design process from concept to execution. Your Role: This role is responsible for developing assets across packaging, website, digital marketing, retail, brand campaigns, and motion content. You’ll collaborate closely with our Founders, Marketing Team, and cross-functional partners to uphold and evolve the brand’s identity. The Graphic Designer supports both our direct-to-consumer (DTC) business and our growing B2B initiatives, including our Employee Benefit Program, Health Partnerships, and Medical Affairs. This role also owns the development of motion assets—including short-form video, animated ads, and TikTok content—to support performance marketing and brand storytelling across channels. Duties and Responsibilities: Lead Brand Design Direction : Work with Founders, VP Marketing, and Director of Marketing to evolve and uphold the creative vision for Happiest Baby. Own Asset Development Across Channels : Conceptualize, design, and deliver assets for email, paid media, organic social, influencer kits, printed collateral, and retail displays. Motion Design Ownership : Develop and edit motion assets—including animated ads, social videos, and TikToks—that drive engagement and reflect brand tone. Partner with media and content teams to optimize for performance and platform. Packaging Oversight : Own artwork development for all product packaging, partnering with Product, Regulatory, Ops, and external print vendors to ensure accuracy and excellence. Creative Concepting : Develop mood boards, creative wrappers, competitive audits, and other visual strategy tools that bring brand and campaign briefs to life. Cross-Functional Collaboration : Work with DTC and B2B teams—including performance marketing, CX, sales, and partnerships—to ensure creative supports business priorities. Website Design : Design PDPs, landing pages, homepage refreshes, and promotional modules; deliver wireframes and visual assets to developers. Vendor & Agency Collaboration : Work closely with our external creative agency, media partners, and production vendors to deliver performance-driven and on-brand assets. Creative Project Management : Manage project timelines, priorities, and production schedules to meet deadlines across multiple departments. Photoshoot & Content Direction : Partner with the Founders and Brand team to concept, plan, and direct brand photoshoots that reflect Happiest Baby’s aesthetic and product benefits. Stakeholder Communication : Present creative concepts and final work to leadership and cross-functional teams, incorporating feedback while maintaining creative integrity. Qualifications: 5+ years of graphic design experience, ideally in-house at a consumer brand Expert in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva; strong working knowledge of After Effects, Premiere Pro, or similar tools for motion design. Strong portfolio demonstrating multi-channel design work, including packaging, digital marketing, motion/animated assets, and web. Experience designing short-form video or motion content for ads, organic social, and/or TikTok preferred. Experience working across DTC and B2B models preferred Self-starter with exceptional organizational and communication skills Comfortable working independently and cross-functionally in a fast-paced, collaborative environment Perks: Competitive health, dental, and eyecare plans. 401(k) plan. Generous vacation policy. A friendly office and a dynamic work environment. Being part of a team that's making a meaningful difference in the lives of parents and babies. Salary Range: $60,000 - $90,000 #J-18808-Ljbffr En Español: Nuestra misión: Happyest Baby está buscando un diseñador gráfico apasionado y altamente versátil para liderar la narración visual en todos los puntos de contacto de la marca. Con sede en Los Ángeles, este individuo será un equipo de uno apoyado por contratistas externos y agencias creativas y poseerá todo el proceso de diseño desde el concepto hasta la ejecución. Su papel: Este papel es responsable de desarrollar activos en todo el embalaje, sitio web, marketing digital, venta al por menor, campañas de marca y contenido de movimiento. Colaborará estrechamente con nuestros fundadores, equipo de marketing y socios interfuncionales para defender y evolucionar la identidad de las marcas. El Diseñador Gráfico apoya tanto nuestro negocio directo al consumidor (DTC) como nuestras crecientes iniciativas B2B, incluyendo nuestro Programa de Beneficios para Empleados, Asociaciones de Salud y Asuntos Médicos. Este papel también es propietario del desarrollo de activos de movimientoincluidos vídeos cortos, anuncios animados y contenido de TikTokpara apoyar el marketing de rendimiento y la narración de la marca a través de los canales. Colaboración con equipos de medios de comunicación y contenido para optimizar el rendimiento y la plataforma. Supervisión de paquetes: Desarrollo de obras de arte propias para todos los paquetes de marketing, CX, ventas y competencias para garantizar los soportes creativos de las prioridades del negocio. Alianza con productos, reguladores, Ops y proveedores externos de impresión para garantizar la precisión y la excelencia. Concepción creativa: desarrollar tablas de ánimo, envolventes creativos, auditorías competitivas y otras herramientas de estrategia visual que dan vida a la marca y a la campaña. Colaboraciones interfuncionales: Trabajar con equipos DTC y B2B, incluidos los socios de marketing de rendimiento, CX , ventas, y habilidades Para garantizar los apoyos creativos a las empresas prioridades. Diseño de sitios web, páginas de destino, actualizaciones de páginas iniciales y modalidades promocionales: Incorporaciones de activos creativas, auditoría competitiva y otros servicios de atención a la agencia de trabajo: Vendedor y colaboración con empresas: Experiencias de trabajo en línea de trabajo de diseño y gestión de contenidos: Diseño y diseño de productos y servicios de la empresa.