Audience Manager, USA Today Entertainment Job at Gannett Co., Inc. in New York

Audience Manager, USA Today Entertainment California, USA Job Description Posted Monday, October 27, 2025 at 7:00 AM |Current Gannett Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through MyApps| Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.gannett.com. Audience Manager, USA Today Entertainment Location: Must be based in Los Angeles or New York Reports to: Executive Editor, Entertainment Overview: USA TODAY Entertainment is seeking a dynamic, creative, and data-driven Audience Manager to lead the promotion of our entertainment content across our social. This role is pivotal in growing our digital social followers, increasing brand awareness, and driving traffic to USA TODAY’s entertainment coverage. Responsibilities: Develop and execute platform-specific strategies for Instagram, TikTok, X, Facebook, and emerging platforms. Create engaging social content that reflects USA TODAY’s voice and resonates with entertainment audiences. Monitor performance metrics and optimize content for reach, engagement, and click-through rate. Homepage Programming: Curate and program the USA TODAY Entertainment homepage to showcase timely, relevant, and high-performing content. Collaborate with editorial teams to ensure homepage reflects key priorities and audience interests. Work closely with the photo and video teams to produce compelling visual content tailored for social and homepage use. Partner with reporters, editors, and audience development teams to amplify coverage and identify promotional opportunities. Audience Growth, Insights & Innovation: Analyze audience behavior and trends to inform strategy and content decisions. Identify growth opportunities and experiment with new formats and storytelling techniques. Help pilot and test automation and AI tools that can bring our great journalism to a wider audience. Provide regular performance reports and actionable insights to stakeholders. Requirements: Bachelor's or master's degree in communications, journalism, marketing or related field or equivalent combination of education and experience. 5+ years of experience in social media strategy, audience development, or digital content promotion, preferably in entertainment media. Deep understanding of social platforms, especially Instagram and TikTok, including best practices and analytics tools. Strong editorial judgment and ability to identify stories that will resonate with diverse audiences. Experience with homepage programming tools and CMS platforms. Excellent communication and collaboration skills. Passion for pop culture, entertainment, and digital storytelling. The annualized base salary for this role will range between $68,000 and $92,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable. Application Instructions We are eager to learn more about you and how you fit this role. When you apply, don’t limit your upload to a resume; show us what you’ve done. To do so, put together a single document file that includes the following, in this order: Your resume – one to two pages. A cover letter that outlines how you would approach the job. It is important that these items be assembled into a single document and uploaded in PDF format. Completing these steps will ensure that your application receives the highest consideration. Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.’s Recruitment Department at Recruit@gannett.com. #J-18808-Ljbffr In Summary: USA TODAY Entertainment is seeking a dynamic, creative, and data-driven Audience Manager to lead the promotion of our entertainment content across our social media platforms . The annualized base salary for this role will range between $68,000 and $92,000 . Must be based in Los Angeles or New York reporting to Executive Editor, Entertainment . En Español: Gerente de audiencia, USA Today Entertainment California, Estados Unidos Descripción del trabajo Publicado el lunes 27 de octubre de 2025 a las 7:00 am.Los empleados actuales de Gannett- Por favor asegúrese de que está utilizando nuestro proceso abreviado en el sitio interno de Carreras iniciando sesión en Dayforce a través de MyApps LiGannett Co., Inc. (NYSE: GCI) es una compañía de medios diversificada con un alcance extenso a nivel nacional y local dedicada al empoderamiento y enriquecimiento de comunidades. Buscamos inspirar, informar y conectar a los públicos como una empresa escalable, centrada en el crecimiento mediático y soluciones de marketing digital. Nos esforzamos por ofrecer contenido esencial, soluciones y experiencias para audiencias seleccionadas, diversos usuarios, consumidores y NETFORCE mediante la participación de nuestros equipos y suite de productos para enriquecer a las comunidades locales y pequeños negocios. Nuestra cartera actual de marcas digitales incluye TOKORY, anunciantes y empresas comerciales localizadas en EE.UU. Las publicaciones de empleo que le indiquen completar una solicitud en otros sitios externos pueden no ser válidas. Para conectarse con nosotros, visite www.gannett.com. Audience Manager, USA Today Entertainment Location: Debe estar ubicado en Los Ángeles o Nueva York Informes a: Editor Ejecutivo, Entretenimiento Overview: USA TODAY Entertainment está buscando un Administrador del Público dinámico, creativo y basado en datos para liderar la promoción de nuestro contenido de entretenimiento a través de nuestra audiencia social. Este papel es fundamental para aumentar nuestros seguidores sociales digitales, aumentar el conocimiento de la marca y conducir a la cobertura de tráfico de los contenidos de Estados Unidos TODAYS. Responsabilidades: Desarrollar e ejecutar estrategias específicas para las plataformas Instagram, TikTok, Xpage, Facebook y plataformas emergentes. Crear redes sociales involucradas que reflejen los intereses de los periodistas de hoy en día y los medios de comunicación de manera cercana al público. Crecimiento del público, conocimientos e innovación: analizar el comportamiento y las tendencias de la audiencia para informar sobre estrategias y decisiones de contenido. Identificar oportunidades de crecimiento y experimentar con nuevos formatos y técnicas de narración de historias. Ayudar a piloto y probar automatización y herramientas de IA que pueden llevar nuestro gran periodismo a un público más amplio. Proporcionar informes regulares de rendimiento e información accionable a los interesados. Requisitos: Licenciatura o maestría en comunicaciones, periodismo, marketing o campo relacionado o combinación equivalente de educación y experiencia. 5+ años de experiencia en estrategia de redes sociales, desarrollo de audiencia o contenidos digitales, preferiblemente en medios de entretenimiento. Comprensión profunda de las plataformas sociales, especialmente Instagram y TikTok, incluidas las mejores prácticas y instrumentos analíticos. Un fuerte criterio editorial y capacidad para identificar historias que resuenan con diversos públicos. Experiencia con herramienta de programación de páginas web y plataformas CMS. Instrucciones de solicitud Estamos ansiosos por obtener más información sobre usted y cómo encaja en este papel. Cuando solicite, no limite su carga a un currículum; muéstranos lo que ha hecho. Para hacerlo, reúna un único archivo documental que incluya los siguientes, en este orden: Su currículo una o dos páginas. Una carta de presentación que describa cómo abordaría el trabajo. Es importante que estos elementos sean reunidos en un solo documento y cargados en formato PDF. Al completar estos pasos se asegurará de que su aplicación reciba la mayor calificación. Gannett Co., Inc. es un orgullo responsable de la igualdad de oportunidades jurídicamente comprometido con la construcción y mantenimiento de un estado laboral diverso. Como tal, consideraremos a todos los solicitantes cualificados para el empleo y no discriminamos en relación con las decisiones de empleo basadas en la raza del candidato o la incidencia sexual, la raza personal, la maternidad, la etnia, la nacionalidad, la identidad de los empleados, la apariencia física, la condición mental, la orientación genética (incluidas las condiciones físicas, la edad de nacimiento, etc.) Proporcionará a los solicitantes que requieran un alojamiento razonable, como resultado de la discapacidad o religión del solicitante, para completar esta solicitud de empleo y/o cualquier otro proceso relacionado con una solicitud individual de empleo en Gannett Co., Inc.