Newmark is hiring: Marketing Director in Atlanta

We are seeking a strategic and results-oriented Senior Marketing Manager to lead our marketing efforts targeting our Occupier clients. The ideal candidate will be a seasoned professional with a proven track record in devising and executing comprehensive marketing strategies that drive lead generation, brand awareness, and business growth. Responsibilities Develop, implement, and manage marketing programs that align with our Occupier Solutions business objectives. Provide strategic marketing guidance to key stakeholders, defining a vision and strategy to enhance business performance and drive growth. Establish and oversee corporate, project, and marketing design budgets. Collaborate closely with digital, social, creative, and events partners to ensure alignment with the overarching marketing strategy and deliver a cohesive client experience. Partner closely with Occupier Research to develop and leverage content that supports thought leadership, business development and client engagement initiatives. Define and develop overarching strategy of Occupier marketing campaigns across digital, content, email, events, and partnerships. Monitor and analyze the performance of marketing campaigns, providing regular reports and insights to senior Occupier management. Align marketing strategies with sales goals, collaborating closely with the business to ensure effective lead generation and nurturing strategies. Develop and oversee participation in key industry associations, including tradeshows, speaker bureaus, sponsorships, and memberships. Oversee and manage high-profile client events and coordinate with premier industry events for effective client engagement. Develop marketing collateral tailored to each stage of the pursuit lifecycle, ensuring materials effectively support positioning, differentiation, and client engagement. Collaborate with external resources such as designers, copywriters, web designers/writers, photographers, and printers for various projects. Perform other duties as assigned. Qualifications Bachelor’s degree in Marketing, Business Administration, or a related field. Proven experience (8+ years) in marketing roles, with a demonstrated track record of success in developing and executing marketing strategies that drive business growth. Deep understanding of marketing tactics and channels, including digital marketing, content marketing, lead generation, and account-based marketing. Analytical mindset with the ability to analyze complex data sets and derive actionable insights. Excellent communication and interpersonal skills, with the ability to collaborate effectively across different teams and levels of the organization. Strategic thinker with the ability to translate business objectives into marketing strategies. Seniority level Director Employment type Full-time Job function Marketing and Sales #J-18808-Ljbffr