In the Pocket is hiring: Freelance Field & Events Marketer New Belgium in Sauk T

Overview At In The Pocket, marketing is about driving business growth, shaping our brand, and fueling the future of one of Europe’s leading Digital Product Studios. As our Field & Event Marketer, you take end-to-end ownership of (digital) events, nurture campaigns & sales/talent enablement activities. Based on our company strategy and goals, you set the plan and lead the end-to-end execution versus plan. This role requires someone who thrives in complex environments, demonstrates strong hands-on skills, and balances creativity with a can-do-mentality. You’ll be both a true collaborator and a hands-on operator, working side-by-side with peers in the marketing team and collaborating across the company to execute plans. What will you do? Field marketing role Plan, coordinate, and execute field marketing activities, including webinars, trade shows, round tables and customer engagement events across Belgium & the Netherlands. You are willing to attend those events and assess them. Work closely with cross-functional teams to ensure events align with overall business objectives and optimize impact Track and report on event success metrics, including attendance, lead generation, and ROI Responsible for quarterly customer satisfaction surveys (NPS) and follow-up actions across the organization Develop and set up pre- and post-event campaigns to drive pipeline progression and ROI; track and report event performance Manage event budgets, ensuring cost-effective planning and execution. You are responsible for budget administration and follow-up Manage speaking opportunities—identify events, develop talk tracks, and secure engagements to boost brand visibility Enablement role Lead or support growth marketing efforts tied to field marketing, including demand generation and account-based marketing Contribute to content marketing (planning, distribution, social media), digital marketing, and employer branding Support customer or partner marketing and employer branding efforts (e.g. roundtables), merchandising, sales enablement material Who you are? 5-7 years of experience in B2B marketing, preferably in a product marketing or field marketing role Demonstrated ability to collaborate across functions with excellent communication and influence skills You are a strong communicator and program manager, able to handle multiple stakeholders and projects simultaneously. You have an eye for detail, and deliver on-brand material Strong experience in (digital) event marketing, lead generation, and digital campaigning You understand the ins and outs of marketing automation, are familiar with setting up nurture campaigns and are tech-savvy You understand the world of MarTech — certifications and experience with MAP & CRM is a plus (e.g. Marketing automation HubSpot, Paid advertising Instagram, Google, LinkedIn, YouTube; CMS Webflow; design Figma/Canva; Data Looker Studio; forms Tally) You’re available to start as a freelancer in a temporary assignment, starting as soon as possible, for a duration of 6 months What do we value? On a personal level we are looking for a colleague who shares our values. Ownership : Working at In The Pocket means accepting a high level of autonomy. You take ownership and show the ability to decide and act for the good of the company. Integrity : Stick to your values, even when it doesn’t pay off in the short term. In The Pocket relies on trust and openness, which in turn relies on your integrity. Lead & Educate : Digital technologies are changing the world. We go all in, head-first. We take the lead in designing and building with emerging technologies. We share our passion and knowledge with as many people as possible. Agility : In The Pocket is permanently under construction. We never settle, it’s never done. Observing, adapting and improving is in our nature. That resonates with the people who work here. We are always looking for a better solution, always ready for the next step, pragmatic and committed to move forward. Team : As individuals we are bright and talented, as a team we are unbeatable. We are open and positive, constructive and honest. We help and inspire our colleagues to do their best work. Create a Job Alert Interested in building your career at In The Pocket? Get future opportunities sent straight to your email. Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf LinkedIn Profile Website How did you hear about this job? * In The Pocket Employee In The Pocket Website LinkedIn Facebook Twitter Other If a current employee at In The Pocket referred you, please list his/her name. * Are you able to work in our Ghent office? * Do you want to stay informed about our events? * Point of Data Transfer Confirm When you apply to a job on this site, the personal data contained in your application will be collected by In The Pocket. Your personal data will be processed for the purposes of managing our recruitment related activities, which include setting up and conducting interviews and tests for applicants. Such processing is legally permissible under Art. 6(1)(f) of Regulation (EU) 2016/679 (General Data Protection Regulation) as necessary for the purposes of the legitimate interests pursued by In The Pocket, which are the solicitation, evaluation, and selection of applicants for employment. Your personal data will be shared with Greenhouse Software, Inc., a cloud services provider located in the United States of America and engaged by In The Pocket to help manage its recruitment and hiring process on Controller’s behalf. Accordingly, if you are located outside of the United States, your personal data will be transferred to the United States once you submit it through this site. Your personal data will be retained by In The Pocket. Under the GDPR, you have the right to request access to your personal data, to request that your personal data be rectified or erased, and to request that processing of your personal data be restricted. 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