Manager, Media Job at SeaWorld Parks & Entertainment in Orlando

4 days ago Be among the first 25 applicants

Location

Miami, FL

Reports To

Director, Media

Department

Marketing

Company Overview

United Parks & Resorts Inc. (NYSE: PRKS) is a leading theme park and entertainment company with a world-class portfolio of seven brands across 13 parks in the United States and Abu Dhabi. The Company’s award‑winning portfolio of iconic brands includes SeaWorld, Busch Gardens, Discovery Cove, Sesame Place, Water Country USA, Adventure Island, and Aquatica.

Role Summary

The Manager, Media plays a critical role in overseeing the financial planning, budgeting, and reporting of all paid media investments across United Parks & Resorts. This position acts as the financial backbone of the media organization—ensuring every dollar spent across channels drives measurable business value. The Manager will collaborate directly with the Director, Media, VP of Media, CMO, Finance, agency partners, and Park Marketing VPs to manage budgets, forecast spend, and build visibility into performance across all paid media channels (TV, OLV, OTT, Radio, Social, Search, and Display).

Key Responsibilities

• Manage the monthly, quarterly, and annual budgeting and forecasting process for all paid media channels.
• Partner with Finance and Park Marketing teams to ensure accuracy, alignment, and transparency in all spend tracking and reporting.
• Maintain and reconcile detailed budget pacing, accruals, and variance analysis across brands and parks.
• Support budget reallocation decisions throughout the year based on performance and business priorities.
• Serve as the central liaison between Marketing, Finance, and external media agencies on all financial matters.

Planning & Coordination

• Support the development of annual and seasonal media plans, ensuring alignment between spend, mix, and performance objectives.
• Work with agency partners and internal stakeholders to ensure budgets align with campaign strategies and go‑live timelines.
• Help prepare media budget summaries, presentations, and executive dashboards for senior leadership reviews.

Reporting & Analytics Support

• Assist with the creation and distribution of weekly, monthly, and quarterly media performance dashboards, integrating budget, spend, and outcome data.
• Partner with Finance and Analytics teams to tie spend to attendance, sales, and ROI outcomes.
• Support ongoing process improvement for data accuracy, standardization, and automation in budget reporting.

What It Takes To Succeed

• 3–5 years of experience in financial planning and analysis, marketing finance, or budget management, ideally supporting marketing or media functions.
• Bachelor’s degree in Finance, Accounting, Business Administration, Economics, or a related analytical field.
• Proven ability to manage complex budgets, forecasting, and financial reporting across multiple brands or business units.
• Strong analytical and Excel skills, with experience translating financial data into actionable business insights.

The Perks Of The Position

• Paid Holidays
• Paid Time Off
• Complimentary Park Tickets and Passes
• Park Discounts on Food and Merchandise
• Medical, Dental, and Vision Insurance
• 401K Retirement plan with company match
• Life Insurance
• Disability Benefits
• Health Savings and Flexible Spending Accounts
• Employee Assistance Program
• Voluntary Benefit Options, including pet insurance, legal and identity theft protection
• Tuition Reimbursement
• Dependent and Health Care Flexible Spending Accounts
• Legal Assistance Plan

EEO Employer

SEA WORLD PARKS & ENTERTAINMENT IS AN EQUAL OPPORTUNITY EMPLOYER. ALL APPLICANTS WILL BE CONSIDERED WITHOUT REGARD TO AGE, RACE, COLOR, RELIGION, SEX, NATIONAL ORIGIN, SEXUAL ORIENTATION, PREGNANCY, GENDER IDENTITY OR EXPRESSION, DISABILITY OR COVERED VETERAN STATUS.

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Marketing and Sales

Industries

• Entertainment Providers

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