Social Media Specialist Job at Phoenix Children's in Phoenix

Position Summary

The Social Media Specialist supports the strategy, content creation, and daily management of Phoenix Children’s social media presence across multiple platforms. This role brings the health system’s brand, mission, and values to life online through engaging, informative, and consistent social media storytelling. The specialist assists with developing, posting, monitoring, and reporting on content that builds community engagement and strengthens Phoenix Children’s reputation as a leader in pediatric healthcare. This role requires creativity, attention to detail, strong writing and visual communication skills, and the ability to collaborate across departments to highlight stories that inspire and inform. The Social Media Specialist works closely with the Social Media Manager and other members of the Creative Strategy and Communications teams to ensure all social media efforts align with organizational goals and brand standards.

Position Duties

• Social Media Content & Community Management
  • Develop and publish content across Phoenix Children’s social media channels, including Facebook, Instagram, LinkedIn, and YouTube.
  • Draft and schedule posts using social media management tools such as SproutSocial.
  • Engage with audiences by responding to comments, reviews, questions, and messages in a timely and professional manner.
  • Monitor community feedback and escalated sensitive inquiries as needed.
  • Support clinician and executive social media accounts while maintaining brand voice and professionalism.
  • Stay up to date with trends, platform updates, and best practices in healthcare and social media communications.
• Content Creation & Curation
  • Produce visual and written content that aligns with the Phoenix Children’s brand tone, style, and messaging.
  • Use a video‑first approach, creating short‑form vertical videos that reflect current styles and platform aesthetics.
  • Capture photos and short videos at events, clinics, and campus locations to highlight staff, patients, and community stories. Comfortable with real‑time posting from events.
  • Conduct interviews on and off camera with families and staff to support storytelling.
  • Assist in editing and creating platform‑specific social media graphics and/or videos.
  • Maintain and update content calendars to ensure strategic alignment across platforms and campaigns.
  • Partner with internal departments, including clinicians and marketing colleagues, to curate and repurpose relevant content.
• Measurement & Reporting
  • Track engagement, reach, and other KPIs across all social media channels.
  • Compile monthly analytics reports to assess content performance and audience trends.
  • Recommend opportunities for improvement and experimentation based on data insights.
• Brand Support & Training Assistance
  • Ensure all content follows Phoenix Children’s brand guidelines.
  • Maintain and update training materials for clinical and departmental social media accounts.
  • Support the Social Media Manager in organizing quarterly training sessions and providing one‑on‑one guidance to account administrators.
• Perform miscellaneous job‑related duties as requested.

Mission, Vision, and Values

Mission: To advance hope, healing, and the best healthcare for children and their families.

Vision: Phoenix Children’s will be the leading pediatric health system in the Southwest, nationally recognized for exceptional care, innovative research, and advanced medical education.

We realize this vision by:

• Offering the most comprehensive care across ages, communities, and specialties.
• Investing in innovative research, including emerging treatments, tools, and technologies.
• Advancing education and training to shape the next generation of clinical leaders.
• Advocating for the health and well‑being of children and families.

Values:

• We place children and families at the center of all we do.
• We deliver exceptional care, every day and in every way.
• We collaborate with colleagues, partners, and communities to amplify our impact.
• We set the standards of pediatric healthcare today, and innovate for the future.
• We are accountable for making the highest quality care accessible and affordable.

Education and Experience

• Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or a related field.
• Two (2) or more years of professional experience in social media, digital marketing, or a related field.
• Experience with social media management tools (e.g., SproutSocial, Hootsuite).
• Basic photography, videography, and editing experience.
• Graphic design experience for social platforms (e.g., Canva, Adobe Express).
• Experience in healthcare or nonprofit environments.

Preferred Skills

• Excellent understanding of Facebook, Instagram, X (Twitter), LinkedIn, YouTube, and emerging platforms.
• Strong writing, editing, and storytelling skills for social media audiences.
• Understanding of social media KPIs, SEO basics, and Google Analytics metrics.
• Highly organized with attention to detail and ability to manage multiple projects.
• Collaborative mindset and ability to work effectively across teams.

Physical Requirements

• Climbing – Occasionally
• Feeling (sensing textures and temperatures) – Occasionally
• Fine Motor Skills (pinching, gripping, etc.) – Occasionally
• Hearing – Occasionally
• Pushing/Pulling – Occasionally
• Reaching – Occasionally
• Sitting – Occasionally
• Standing – Occasionally
• Stooping/crouching/kneeling/crawling – Occasionally
• Talking – Occasionally
• Tasting/smelling – Occasionally
• Walking – Occasionally
• Near Vision – Occasionally
• Far Vision – Occasionally
• Color Discrimination – Occasionally
• Use of keyboard, mouse, and/or computer equipment – Occasionally
• Lift up to 35 pounds without assistance – Occasionally
• Lift more than 35 pounds without assistance – Occasionally