The Hollywood Reporter: Manager, Marketing and Insights Job at Penske Media Corp

The Hollywood Reporter: Manager, Marketing and Insights

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The Hollywood Reporter is currently seeking a Manager, Marketing and Insights that will operate at the intersection of creativity, strategy, data and execution, leveraging their expertise to develop and execute compelling cross‑platform marketing campaigns aligned with advertisers' goals and the company's brand. This collaborative and hands‑on role will balance ideation, project management, data mining and partnership building to drive results within a fast‑paced entertainment publishing environment.

As a Manager, Marketing and Insights, you will play an instrumental role in shaping the company’s creative identity while forging meaningful connections between advertisers and a culture‑rich audience. You will have the freedom to innovate, lead, and thrive within a collaborative environment fueled by creativity and entertainment passion.

Responsibilities

• Marketing Campaign Development

  • Lead brainstorms for mid‑to‑large budget campaigns and develop innovative, cross‑platform marketing strategies that align with advertiser goals and brand identity.
  • Design and execute compelling 360° marketing campaigns that incorporate a blend of digital, print, video, live events, social media, and custom content initiatives.

• Cross‑Department Collaboration

  • Partner with internal teams — including sales, editorial, video, PR, account management, and events — to shape and implement integrated marketing strategies that leverage the company’s unique assets.
  • Work across departments to gather data, apply audience research insights, design compelling copy, and harness performance analytics to craft solutions for client needs.

• Marketing Material Development

  • Develop clear, concise marketing materials that effectively communicate how the company’s platforms can work in harmony to elevate client objectives.
  • Ensure consistency and innovation in the messaging, storytelling, and presentation format of all materials, including proposals and pitches.

• Program Execution

  • Supervise the end‑to‑end delivery of sold programs, including resource allocation and vendor partnerships, ensuring seamless execution and the ability to measure success.
  • Oversee problem‑solving and troubleshooting efforts for live campaigns, quickly addressing challenges as needed.

• Data Analysis

  • Mine and synthesize data across THR platforms to uncover audience behavior, editorial performance trends, and content engagement opportunities.
  • Track and analyze marketplace and advertiser trends to inform marketing initiatives and identify strategic whitespace for growth.
  • Analyze program performance and work closely with digital counterparts to drive product optimization and produce client‑facing case studies.

Qualifications

• Minimum 6 years of experience in publishing, agency marketing, or digital media with expertise in developing custom content and integrated campaigns.
• Proven experience creating marketing campaigns tailored for awards seasons or entertainment‑focused initiatives. Additional experience in consumer brand pitching is a bonus.
• Exceptional creative writer and storyteller with a demonstrated ability to craft compelling narratives.
• Strong creative presentation skills with proficiency in Keynote, PowerPoint, and Excel.
• Adept at independently ideating creative concepts and translating them into actionable marketing opportunities for clients.
• Ability to manage multiple priorities, high‑volume workstreams, and deadline pressure in a fast‑paced environment.
• Innate passion for entertainment and film/TV, with a deep appreciation for the Hollywood Reporter brand.
• Team‑oriented with a flexible, cooperative spirit and ability to work well across various functions and personalities.
• Solution‑oriented mindset — proactive problem solver, strategic thinker, and quick learner driven to improve processes and outcomes.

Benefits and Compensation

Typical wage range: $105,000 - $115,000. The total compensation package includes 401(k) eligibility, paid time off, comprehensive medical, dental, and vision coverage, employee assistance program, life insurance, short and long term disability, paid parental leave, and additional perks such as flexible vacation policy and company discounts.

PMC is committed to the health and wellness of our employees. The company pays 100% of the employee’s health, dental, and vision premiums for the employee and their family. Eligibility details will be provided upon offer.

About The Hollywood Reporter

The Hollywood Reporter provides unparalleled access to and intelligence about the business of the entertainment industry, offering news, analysis, investigative reporting, and vibrant multimedia content across digital, print, video, podcasts, and social channels.

About Penske Media Corporation

Penske Media Corporation (PMC) is a global media and information services company with a portfolio of iconic brands including Variety, Rolling Stone, The Hollywood Reporter, Billboard, and more. PMC delivers daily news and information to an audience of over 300 million worldwide and supports the entertainment community through events and data analytics.