Marketing Director Job at Palm Bay International in New York

Marketing Director

Location: New York, NY or Port Washington, NY

Position Overview

Manages the development and creation of all strategic and tactical marketing activities for the Cavit, Cipriani and Sarah Jessica Parker/Invivo X premium wine brand portfolios. Works collaboratively with winery personnel, internal and external creative teams to develop relevant, dynamic and ownable marketing assets for both trade and consumer communication platforms. Works closely with key Field Sales and National Account teams to create customer focused trade materials to drive sales success. Works cross‑functionally with Portfolio Management, Sales, Public Relations, Legal and Finance teams. Reports to the SVP of Marketing and leads a team of two brand marketing managers.

Responsibilities / Essential Functions

• Lead development of annual brand plans and budgets.
• Oversee day‑to‑day creative development of innovative consumer and trade marketing materials for local and national programs.
• Develop and execute 360 marketing programs—insights, strategy, media, creative, digital, retail, etc.
• Collaborate with portfolio management and sales teams to develop materials and programs that directly support selling efforts on and off premise.
• Monitored and tracked brand spending based on approved marketing budgets and invoiced wineries for brand expenses accordingly.
• Brief and execute social and digital media including creative development, KPI creation and reporting.
• Lead social media strategy and execution including content calendars, photoshoots, copywriting, promotions/sweeps, influencers, etc.
• Analyze brand and marketing program performance through syndicated and internal data.
• Collaborate closely with suppliers/brand owners and prepare business review presentations to review sales and marketing programs, results, and future plans.
• Recommend channel and/or customer strategies and tactics to senior Marketing, Portfolio and Sales leadership.
• Conduct in‑market visits as needed to represent brands to wholesalers, key retailers, and gather market intelligence alongside distributor sales reps and portfolio team.
• Oversee line extensions and new brand launches including label creation and design, label copy and TTB approvals. Work closely with wineries on related logistics.
• Develop annual competitive analysis to provide insights into wine blends, styles and competitive activity/performance.
• Ensure continued differentiation of brands within the portfolio (brand positioning, voice, identity) and ongoing consistency of those brand IDs across all channels.
• Lead relationships with internal and external agencies.
• Maintain overall team status communication with SVP of Marketing.

Qualifications / Requirements

• Bachelor’s Degree required; MBA a plus.
• Minimum 5‑7 years of marketing experience in the Alcoholic Beverages category.
• Minimum 2‑3 years of experience managing a team.
• Proven track record managing high‑profile partnerships/celebrity brands.
• In‑depth knowledge of U.S. 3‑Tier system, laws and state‑by‑state route‑to‑market.
• Strong media strategy and tactics across all viable platforms.
• Excellent written and verbal communication and presentation skills.
• Superior organizational skills, detail‑oriented, able to manage multiple priorities and meet deadlines in a matrix organization.
• Ability to work independently and in a dynamic, high‑energy, team‑oriented atmosphere.
• High level of proficiency with technology, third‑party syndicated data platforms.
• Wine knowledge preferable but not required.
• Foreign language skills a plus (Spanish and/or Italian).
• Domestic travel up to 10%.

Benefits Overview

Palm Bay offers a competitive compensation package including medical, dental, vision, life insurance, 401(K), paid vacation, personal time off and 11 paid company holidays.

Palm Bay International is an equal opportunity employer.