Airwallex
Senior Manager, Marketing Portfolio and Analysis
Airwallex, San Francisco, California, United States, 94199
Senior Manager, Marketing Portfolio and Analysis
Join us at Airwallex – the unified payments and financial platform for global businesses – to apply for the
Senior Manager, Marketing Portfolio and Analysis
role.
About Airwallex Airwallex is the only unified payments and financial platform for global businesses. Powered by our proprietary infrastructure and software, we empower over 150,000 businesses worldwide with fully integrated solutions to manage everything from business accounts, payments, spend management, treasury, to embedded finance at a global scale. Founded in Melbourne, we have a team of over 1,800 people in 26 offices worldwide, valued at US$6.2 billion and backed by world‑leading investors.
Attributes We Value We hire successful builders with founder‑like energy who want real impact. You bring strong role‑related expertise, sharp thinking, and motivation by our mission and operating principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles while balancing speed and rigor.
About the Team The Marketing team drives brand awareness and customer engagement through innovative campaigns. We communicate the value of our solutions, attract new customers, and strengthen relationships with existing ones, leveraging data‑driven insights and creative strategies.
What You’ll Do We are looking for a strategic, data‑driven marketing leader to oversee portfolio management, performance insights, and investment optimization across our U.S. performance marketing programs. You will unify the view of marketing efficiency, partner with regional marketing, finance, and analytics teams, and optimize budgets and investment decisions.
Responsibilities
Own the U.S. paid media reporting, trade‑off, investment portfolios insights and framework.
Build scalable reporting and synthesized global analysis to support budget pacing, forecasting, and scenario models.
Partner with Finance, Marketing Strategy, and Regional Leads to determine quarterly allocation strategies and ROI scenarios.
Identify portfolio‑level opportunities and trade‑offs and shift investment based on marginal efficiency.
Lead ongoing spend optimization check‑ins to ensure dollars drive measurable outcomes.
Anchor North Star metrics and reporting structure for performance marketing efficiency.
Partner with Data, Analytics, and RevOps to ensure campaign data integrity across Salesforce, Marketo, and ad platforms.
Build and maintain dashboards and scorecards in Looker, Tableau, or BigQuery.
Own monthly business reviews and quarterly performance readouts with leadership.
Work cross‑functionally to improve data capture, attribution, and channel‑level insight granularity.
Conduct deep‑dive analyses to evaluate channel performance, cohort efficiency, and incremental impact.
Partner with channel leads to identify efficiency drivers and recommend actionable optimizations.
Run what‑if and sensitivity analyses to inform investment decisions.
Translate complex data sets into clear narratives and executive‑ready insights.
Collaborate with Global Performance Strategy, Regional Marketing, and Finance on planning.
Partner with Data Science and Attribution teams to evolve incrementality testing, MMMs, and performance modeling.
Ensure marketing investment decisions are informed by pipeline contribution and revenue data from Salesforce.
Serve as the center of excellence for financial discipline, pacing governance, and performance accountability.
Advanced proficiency with Excel/Google Sheets for budgeting and scenario planning.
Strong experience with data visualization and BI tools.
Hands‑on familiarity with Salesforce and Marketo for campaign data validation.
Experience querying or analyzing data from BigQuery, Snowflake, or SQL databases.
Understanding of digital channel data structures and integration with CRM and BI systems.
Comfort working across attribution models and translating findings for stakeholders.
Who You Are We’re looking for people who meet the minimum requirements. Preferred qualifications are great but not mandatory.
Minimum Qualifications
8+ years of experience in performance marketing, marketing analytics, or growth finance, ideally within B2B SaaS or fintech.
Proven success in building detailed, streamlined, and scalable models for optimizing efficiency and pipeline outcomes.
Strong understanding of marketing funnel dynamics, from awareness to closed‑won revenue.
Excellent communication and executive‑presentation skills; able to influence cross‑functional decision‑making.
Deep comfort working with ambiguity, connecting disparate data sources, and building clarity.
Bachelor’s degree in Business, Marketing, Economics, or Data Analytics (MBA a plus).
Preferred Qualifications
Experience in a global marketing organization supporting multiple regions and segments.
Familiarity with MMM, incrementality testing, and marketing mix modeling methodologies.
Knowledge of data warehouse structures and ETL processes supporting marketing analytics.
Experience building or maintaining automated pacing and performance reporting tools.
Equal Opportunity Airwallex is proud to be an equal opportunity employer. We value diversity and consider applicants based on merit, qualifications, and talent. We do not discriminate on the basis of race, color, religion, sex, national origin, or any other protected status.
Compensation Range: $138K - $210K
Location: San Francisco, CA
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Senior Manager, Marketing Portfolio and Analysis
role.
About Airwallex Airwallex is the only unified payments and financial platform for global businesses. Powered by our proprietary infrastructure and software, we empower over 150,000 businesses worldwide with fully integrated solutions to manage everything from business accounts, payments, spend management, treasury, to embedded finance at a global scale. Founded in Melbourne, we have a team of over 1,800 people in 26 offices worldwide, valued at US$6.2 billion and backed by world‑leading investors.
Attributes We Value We hire successful builders with founder‑like energy who want real impact. You bring strong role‑related expertise, sharp thinking, and motivation by our mission and operating principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles while balancing speed and rigor.
About the Team The Marketing team drives brand awareness and customer engagement through innovative campaigns. We communicate the value of our solutions, attract new customers, and strengthen relationships with existing ones, leveraging data‑driven insights and creative strategies.
What You’ll Do We are looking for a strategic, data‑driven marketing leader to oversee portfolio management, performance insights, and investment optimization across our U.S. performance marketing programs. You will unify the view of marketing efficiency, partner with regional marketing, finance, and analytics teams, and optimize budgets and investment decisions.
Responsibilities
Own the U.S. paid media reporting, trade‑off, investment portfolios insights and framework.
Build scalable reporting and synthesized global analysis to support budget pacing, forecasting, and scenario models.
Partner with Finance, Marketing Strategy, and Regional Leads to determine quarterly allocation strategies and ROI scenarios.
Identify portfolio‑level opportunities and trade‑offs and shift investment based on marginal efficiency.
Lead ongoing spend optimization check‑ins to ensure dollars drive measurable outcomes.
Anchor North Star metrics and reporting structure for performance marketing efficiency.
Partner with Data, Analytics, and RevOps to ensure campaign data integrity across Salesforce, Marketo, and ad platforms.
Build and maintain dashboards and scorecards in Looker, Tableau, or BigQuery.
Own monthly business reviews and quarterly performance readouts with leadership.
Work cross‑functionally to improve data capture, attribution, and channel‑level insight granularity.
Conduct deep‑dive analyses to evaluate channel performance, cohort efficiency, and incremental impact.
Partner with channel leads to identify efficiency drivers and recommend actionable optimizations.
Run what‑if and sensitivity analyses to inform investment decisions.
Translate complex data sets into clear narratives and executive‑ready insights.
Collaborate with Global Performance Strategy, Regional Marketing, and Finance on planning.
Partner with Data Science and Attribution teams to evolve incrementality testing, MMMs, and performance modeling.
Ensure marketing investment decisions are informed by pipeline contribution and revenue data from Salesforce.
Serve as the center of excellence for financial discipline, pacing governance, and performance accountability.
Advanced proficiency with Excel/Google Sheets for budgeting and scenario planning.
Strong experience with data visualization and BI tools.
Hands‑on familiarity with Salesforce and Marketo for campaign data validation.
Experience querying or analyzing data from BigQuery, Snowflake, or SQL databases.
Understanding of digital channel data structures and integration with CRM and BI systems.
Comfort working across attribution models and translating findings for stakeholders.
Who You Are We’re looking for people who meet the minimum requirements. Preferred qualifications are great but not mandatory.
Minimum Qualifications
8+ years of experience in performance marketing, marketing analytics, or growth finance, ideally within B2B SaaS or fintech.
Proven success in building detailed, streamlined, and scalable models for optimizing efficiency and pipeline outcomes.
Strong understanding of marketing funnel dynamics, from awareness to closed‑won revenue.
Excellent communication and executive‑presentation skills; able to influence cross‑functional decision‑making.
Deep comfort working with ambiguity, connecting disparate data sources, and building clarity.
Bachelor’s degree in Business, Marketing, Economics, or Data Analytics (MBA a plus).
Preferred Qualifications
Experience in a global marketing organization supporting multiple regions and segments.
Familiarity with MMM, incrementality testing, and marketing mix modeling methodologies.
Knowledge of data warehouse structures and ETL processes supporting marketing analytics.
Experience building or maintaining automated pacing and performance reporting tools.
Equal Opportunity Airwallex is proud to be an equal opportunity employer. We value diversity and consider applicants based on merit, qualifications, and talent. We do not discriminate on the basis of race, color, religion, sex, national origin, or any other protected status.
Compensation Range: $138K - $210K
Location: San Francisco, CA
#J-18808-Ljbffr