Berkley
Company Details
Our Company provides a state of predictability which allows brokers and agents to act with confidence.
Founded in 1967 W. R. Berkley Corporation has grown from a small investment management firm into one of the largest commercial lines property and casualty insurers in the United States.
Along the way weve been listed on the New York Stock Exchange become a Fortune 500 Company joined the S&P 500 and seen our gross written premiums exceed $10 billion.
Today the Berkley brand comprises more than 60 businesses worldwide and is divided into two segments : Insurance and Reinsurance and Monoline Excess. Led by our Executive Chairman founder and largest shareholder William. R. Berkley and our President and Chief Executive Officer W. Robert Berkley Jr. W.R. Berkley Corporation is well-positioned to respond to opportunities for future growth.
The Company is an equal employment opportunity employer.
Responsibilities The Chief Marketing Officer (CMO) is a key member of the executive leadership team responsible for driving customer acquisition engagement and retention across both B2B2C and D2C channels. This role will lead the development and execution of integrated marketing strategies that support brand partner distribution funnel performance optimization product development and innovation and lifetime customer value. The CMO will oversee brand performance marketing consumer research and lifecycle marketing while championing data-driven decision-making and personalization.
This role is critical in building a scalable marketing engine that supports upsell cross-sell and renewal strategies leveraging paid media CRM and digital platforms to deliver measurable business outcomes.
Marketing Strategy & Leadership
Define and execute a comprehensive marketing strategy aligned with business goals and distribution models.
Lead brand development positioning and messaging across all channels.
Build and mentor a high-performing marketing team with expertise in digital brand and lifecycle marketing.
Consumer Research & Insights
Lead consumer research initiatives to understand customer needs behaviors and preferences.
Translate insights into actionable strategies for product development messaging and engagement.
Monitor market trends and competitive landscape to inform positioning and innovation.
Performance Marketing & Acquisition
Optimize acquisition funnels for both B2B2C and D2C models.
Manage agency relationships and media budgets to maximize ROI.
Oversee paid media strategy including search social display and affiliate channels.
Customer Engagement Retention & Growth
Develop and execute lifecycle marketing programs to drive upsell cross-sell and retention.
Own CRM strategy including segmentation personalization and automation.
Partner with product and service teams to enhance customer experience and loyalty.
Data Technology & Measurement
Implement marketing analytics and attribution models to measure performance and inform decisions.
Leverage MarTech platforms (e.g. Segment Braze Google CRM) to enable scalable personalized marketing.
Ensure marketing operations are efficient compliant and aligned with business systems.
Cross-Functional Collaboration & Leadership
Collaborate with product operations technology and sales teams to align marketing with business priorities.
Represent marketing in board meetings strategic planning sessions and partner discussions.
Foster a culture of innovation accountability and customer-centricity.
Qualifications
Bachelors degree in Marketing Business Communications or a related field.
15 years of progressive marketing leadership experience ideally in insurance fintech or consumer services.
Proven success in B2B2C and D2C marketing models including digital acquisition and lifecycle marketing.
Deep expertise in consumer research segmentation and personalization.
Demonstrated ability to build and lead cross-functional teams.
Strong analytical skills and experience with marketing performance measurement.
Deep expertise with martech platforms including CRM CDP and paid media tools.
Exceptional leadership communication and cross-functional collaboration skills.
Additional Company Details We do not accept any unsolicited resumes from external recruiting agencies or firms.
The company offers a competitive compensation plan and robust benefits package for full time regular employees.
The actual salary for this position will be determined by a number of factors including the scope complexity and location of the role; the skills education training credentials and experience of the candidate; and other conditions of employment.
Sponsorship Details
Sponsorship not Offered for this Role
#J-18808-Ljbffr
Founded in 1967 W. R. Berkley Corporation has grown from a small investment management firm into one of the largest commercial lines property and casualty insurers in the United States.
Along the way weve been listed on the New York Stock Exchange become a Fortune 500 Company joined the S&P 500 and seen our gross written premiums exceed $10 billion.
Today the Berkley brand comprises more than 60 businesses worldwide and is divided into two segments : Insurance and Reinsurance and Monoline Excess. Led by our Executive Chairman founder and largest shareholder William. R. Berkley and our President and Chief Executive Officer W. Robert Berkley Jr. W.R. Berkley Corporation is well-positioned to respond to opportunities for future growth.
The Company is an equal employment opportunity employer.
Responsibilities The Chief Marketing Officer (CMO) is a key member of the executive leadership team responsible for driving customer acquisition engagement and retention across both B2B2C and D2C channels. This role will lead the development and execution of integrated marketing strategies that support brand partner distribution funnel performance optimization product development and innovation and lifetime customer value. The CMO will oversee brand performance marketing consumer research and lifecycle marketing while championing data-driven decision-making and personalization.
This role is critical in building a scalable marketing engine that supports upsell cross-sell and renewal strategies leveraging paid media CRM and digital platforms to deliver measurable business outcomes.
Marketing Strategy & Leadership
Define and execute a comprehensive marketing strategy aligned with business goals and distribution models.
Lead brand development positioning and messaging across all channels.
Build and mentor a high-performing marketing team with expertise in digital brand and lifecycle marketing.
Consumer Research & Insights
Lead consumer research initiatives to understand customer needs behaviors and preferences.
Translate insights into actionable strategies for product development messaging and engagement.
Monitor market trends and competitive landscape to inform positioning and innovation.
Performance Marketing & Acquisition
Optimize acquisition funnels for both B2B2C and D2C models.
Manage agency relationships and media budgets to maximize ROI.
Oversee paid media strategy including search social display and affiliate channels.
Customer Engagement Retention & Growth
Develop and execute lifecycle marketing programs to drive upsell cross-sell and retention.
Own CRM strategy including segmentation personalization and automation.
Partner with product and service teams to enhance customer experience and loyalty.
Data Technology & Measurement
Implement marketing analytics and attribution models to measure performance and inform decisions.
Leverage MarTech platforms (e.g. Segment Braze Google CRM) to enable scalable personalized marketing.
Ensure marketing operations are efficient compliant and aligned with business systems.
Cross-Functional Collaboration & Leadership
Collaborate with product operations technology and sales teams to align marketing with business priorities.
Represent marketing in board meetings strategic planning sessions and partner discussions.
Foster a culture of innovation accountability and customer-centricity.
Qualifications
Bachelors degree in Marketing Business Communications or a related field.
15 years of progressive marketing leadership experience ideally in insurance fintech or consumer services.
Proven success in B2B2C and D2C marketing models including digital acquisition and lifecycle marketing.
Deep expertise in consumer research segmentation and personalization.
Demonstrated ability to build and lead cross-functional teams.
Strong analytical skills and experience with marketing performance measurement.
Deep expertise with martech platforms including CRM CDP and paid media tools.
Exceptional leadership communication and cross-functional collaboration skills.
Additional Company Details We do not accept any unsolicited resumes from external recruiting agencies or firms.
The company offers a competitive compensation plan and robust benefits package for full time regular employees.
The actual salary for this position will be determined by a number of factors including the scope complexity and location of the role; the skills education training credentials and experience of the candidate; and other conditions of employment.
Sponsorship Details
Sponsorship not Offered for this Role
#J-18808-Ljbffr