Golin
Senior Manager - Influencer Marketing Job at Golin in Los Angeles
Golin, Los Angeles, California, United States, 90079
Golin Los Angeles is hiring a Senior Manager (Account Supervisor), Influencer Connector.
As an Influencer Connector, you are : A relentless Influencer marketing powerhouse navigating the entire digital media landscape. Your role will include creating influencer campaign strategies, identifying influencers who are relevant to the brand and their brand reputation, and managing influencer relationships in a mutually beneficial way to maximize your client's investment. You'll execute paid, owned, and earned, campaigns across brand activations, events and social channels.
About Golin : Golin is a global, award-winning public relations agency that helps company create change that matters. Together, we discover powerful human truths that bind us, create with bravery, and collaborate inclusively and obsessively. Golin's 1700 global employees operate across 50+ offices worldwide, allowing us to provide our clients with comprehensive solutions for multi-market, regional and global communications programs.
Every agency is talking about AI. At Golin, we are using AI to rewrite the rules of PR. We're even promising to become the first fully AI-integrated agency by 2026. We are committed to upskilling our workforce, democratizing access to tools, and integrating AI into our daily work to maximize the value we deliver to our clients.
We're especially committed to going all in for our people. We challenge our employees to be courageously happy and have empowered them to do so by offering our LifeTime benefits program. LifeTime offers flexible time off, enhanced family care, generous health and wellness benefits, workplace hybrid flexibility, and a monthly LifeTime stipend for the gym or hobbies.
Our expertise ranges from brand-building and cutting-edge digital content to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer journey through our collaborative G4 Model to deliver maximum impact for clients. Our roster includes many of the largest CPG, retail, food, healthcare technology and consumer service companies in the world.
What You'll Do
Build and manage influencer campaigns that extend across paid, owned and earned
Work in close collaboration with external clients and internal account leads and digital team members to deliver best-in-class influencer strategy and work
Drive and oversee influencer campaign development and execution, including strategy, vetting, creative, paid media, and analytics
Lead and project manage paid, owned and earned influencer campaigns across brand activations, events and social channels such as Instagram, Facebook, Twitter, YouTube, Pinterest and TikTok
Participate in integrated account and campaign planning
Provide strategic influencer counsel across clients, bringing best practices, trends and capabilities to our clients work
Align brand reputation when activating influencer strategies
Serve as an integral member of the team addressing the needs of clients and proactively providing ideas and solutions
Identify solutions and work with teams and independently to drive client success and grow relationships
Serve as expert in fully integrated public relations and digital / social programs
Cultivate a culture of support, growth and partnership among team
Serve as an ambassador of Golin's influencer capabilities as it relates to organic and new business opportunities
Serve as culture builder and mentor, driving innovation and ideas while sparking team members' careers
Manage financials, including budgets and billing, projections and staffing
Play a key role in the Digital team, supporting team growth, morale and thought leadership efforts
Who You Are
Bachelor's degree in marketing, communications or related field and 5 - 7 years of experience driving and executing digital / social media / influencer marketing campaigns
Passion for influencer marketing with an ability to juggle multiple projects and changing priorities
Experience developing and executing campaigns from start to finish
An understanding of analytics, reporting, contracting, and billing
Experience managing and leading teams of various sizes and working with integrated teams
Excellent verbal, written, presentation and problem-solving skills
Ability to execute and measure multifaceted campaigns, providing direction and insightsAbility to manage day-to-day client communications
Poise and calm under pressure and a desire to immerse yourself in a client's business to become a true partner
A solutions-oriented mindset
A self-starter mentality - you don't wait for someone to tell you what to do next
Previous experience using influencer marketing software platforms
Golin has included the base salary range or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors : a candidate's skills, qualifications, and experience; actual ranges for current or former employees in the role; and market considerations.
Salary range : $88,000 - $125,000 Any request to schedule an interview and any legitimate offer of employment will only come from an authorized representative of Golin. We will never require an applicant to provide sensitive personally identifiable information in order to conduct an interview.
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by law.
#LI-DNI We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
#J-18808-Ljbffr
As an Influencer Connector, you are : A relentless Influencer marketing powerhouse navigating the entire digital media landscape. Your role will include creating influencer campaign strategies, identifying influencers who are relevant to the brand and their brand reputation, and managing influencer relationships in a mutually beneficial way to maximize your client's investment. You'll execute paid, owned, and earned, campaigns across brand activations, events and social channels.
About Golin : Golin is a global, award-winning public relations agency that helps company create change that matters. Together, we discover powerful human truths that bind us, create with bravery, and collaborate inclusively and obsessively. Golin's 1700 global employees operate across 50+ offices worldwide, allowing us to provide our clients with comprehensive solutions for multi-market, regional and global communications programs.
Every agency is talking about AI. At Golin, we are using AI to rewrite the rules of PR. We're even promising to become the first fully AI-integrated agency by 2026. We are committed to upskilling our workforce, democratizing access to tools, and integrating AI into our daily work to maximize the value we deliver to our clients.
We're especially committed to going all in for our people. We challenge our employees to be courageously happy and have empowered them to do so by offering our LifeTime benefits program. LifeTime offers flexible time off, enhanced family care, generous health and wellness benefits, workplace hybrid flexibility, and a monthly LifeTime stipend for the gym or hobbies.
Our expertise ranges from brand-building and cutting-edge digital content to corporate reputation, healthcare advocacy and measurement. Golin aligns earned-first, data-driven creative with the customer journey through our collaborative G4 Model to deliver maximum impact for clients. Our roster includes many of the largest CPG, retail, food, healthcare technology and consumer service companies in the world.
What You'll Do
Build and manage influencer campaigns that extend across paid, owned and earned
Work in close collaboration with external clients and internal account leads and digital team members to deliver best-in-class influencer strategy and work
Drive and oversee influencer campaign development and execution, including strategy, vetting, creative, paid media, and analytics
Lead and project manage paid, owned and earned influencer campaigns across brand activations, events and social channels such as Instagram, Facebook, Twitter, YouTube, Pinterest and TikTok
Participate in integrated account and campaign planning
Provide strategic influencer counsel across clients, bringing best practices, trends and capabilities to our clients work
Align brand reputation when activating influencer strategies
Serve as an integral member of the team addressing the needs of clients and proactively providing ideas and solutions
Identify solutions and work with teams and independently to drive client success and grow relationships
Serve as expert in fully integrated public relations and digital / social programs
Cultivate a culture of support, growth and partnership among team
Serve as an ambassador of Golin's influencer capabilities as it relates to organic and new business opportunities
Serve as culture builder and mentor, driving innovation and ideas while sparking team members' careers
Manage financials, including budgets and billing, projections and staffing
Play a key role in the Digital team, supporting team growth, morale and thought leadership efforts
Who You Are
Bachelor's degree in marketing, communications or related field and 5 - 7 years of experience driving and executing digital / social media / influencer marketing campaigns
Passion for influencer marketing with an ability to juggle multiple projects and changing priorities
Experience developing and executing campaigns from start to finish
An understanding of analytics, reporting, contracting, and billing
Experience managing and leading teams of various sizes and working with integrated teams
Excellent verbal, written, presentation and problem-solving skills
Ability to execute and measure multifaceted campaigns, providing direction and insightsAbility to manage day-to-day client communications
Poise and calm under pressure and a desire to immerse yourself in a client's business to become a true partner
A solutions-oriented mindset
A self-starter mentality - you don't wait for someone to tell you what to do next
Previous experience using influencer marketing software platforms
Golin has included the base salary range or hourly rate for this role. Actual compensation offered within the range will depend upon, among other factors : a candidate's skills, qualifications, and experience; actual ranges for current or former employees in the role; and market considerations.
Salary range : $88,000 - $125,000 Any request to schedule an interview and any legitimate offer of employment will only come from an authorized representative of Golin. We will never require an applicant to provide sensitive personally identifiable information in order to conduct an interview.
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by law.
#LI-DNI We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.
#J-18808-Ljbffr