NBCUniversal
Director, Social Media
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NBCUniversal
Company Description NBCUniversal is one of the world’s leading media and entertainment companies. We create world‑class content, which we distribute across film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad‑supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world‑renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.
Role Summary Versant Sports is hiring a Director of Social who will lead a core group within our growing team of digital content experts on the Sports digital team. This role will be responsible for building and leading the social media strategy and execution across Versant Sports, which includes topline strategy and KPIs, day‑to‑day content creation and planning, social media creative, and distribution cross‑platform. The ideal candidate has a deep knowledge of social media and user behavior, a strong track record in content strategy, social content creation (including video, static content, etc.), social platform expertise, creativity, and attention to detail. The role will focus on Versant’s sports portfolio, including golf, Golf Channel, NASCAR, Premier League, basketball, volleyball, and related brands. Experience in branded content creation and distribution for social platforms is also required. This leader should have experience managing a team of social media editors and video content creators, preferably in a sports‑focused setting.
Responsibilities
Develop and execute the multi‑platform social media strategy for the Versant sports portfolio, including Golf Channel, NASCAR, Premier League, WNBA basketball, and LOVB volleyball.
Manage a team of social media editors and producers to optimize and distribute sports editorial content across all channels, focusing on strategic decisions about content programming.
Analyze metrics across channels to build growth‑oriented KPIs for each platform and identify and execute strategies to fuel audience growth and engagement.
Maintain a deep understanding of the larger sports calendar and oversee real‑time coverage of tentpole events across brands.
Collaborate with Content, Editorial, and Video Production leaders to build a social video program that meets KPIs across platforms, pivoting teams creatively to reach goals.
Work directly with legal and visual clearance teams to ensure all social content is cleared and meets legal standards and guidelines.
Lead creative vision for social media graphics and video templates across all platforms, ensuring cohesion and brand representation.
Strategize and execute community management across all platforms.
Act as the key liaison between sports brands and partners at social networks, staying informed on algorithm changes and addressing product changes or concerns.
Develop and mentor junior talent, fostering a creative and collaborative team culture.
Maintain voice and content standards across multiple platforms and brands.
Manage branded content efforts in concert with Sales, leading the ideation and execution of social sales campaigns.
Partner with cross‑functional teams for planning and event management, delivering a cohesive brand message and expanded reach.
Serve as the first line of communication with talent and production teams for support of in‑studio and on‑site content creation.
Juggle multiple projects with parallel timelines in a fast‑moving environment.
Comfortable working on live sports, quickly spotting top‑performing moments. Weekends, odd hours, and additional travel may be required.
Basic Qualifications
BA or BS from a four‑year accredited college or university or equivalent experience in Marketing, Communications, Business, Digital Media, or a related field.
Minimum of 5 years of experience in social media content or strategy at a professional, collegiate, or agency/brand sports property, with 1–2 years of managerial experience preferred.
Demonstrable experience creating and executing social media strategies.
Proven ability to grow audiences and drive revenue through social content.
Experience and proficiency in all major social platforms (Instagram, TikTok, X, Facebook, Threads, and BlueSky).
Experience with a variety of social and project management tools (Sprout Social, Airtable, Monday.com, etc.).
Extensive knowledge of sports and internet culture.
Ability to work efficiently under pressure and meet deadlines.
Proven skill in identifying shareable/viral content and telling stories that resonate with sports culture.
Excellent writing and copywriting skills, with the ability to provide constructive feedback to editors and content leaders.
Ability to abide by and enforce the sports brand’s social media brand guidelines.
Eligibility Requirements
Must submit a resume for this job online to be considered.
Must be willing to work in Stamford, CT.
Must have work authorization to work in the United States.
Must be 18 years or older.
Must have the ability to work flexible hours, including weekends and evenings due to news cycles and breaking news.
This position is designated as hybrid, generally contributing from the office a minimum of three days a week.
Desired Characteristics
Demonstrated knowledge of sports, including golf, NASCAR, Premier League, WNBA, and volleyball.
Leader who prioritizes team mentorship and the growth of junior talent.
Strong independent self‑starter combined with collaborative skills.
Ability to shift gears quickly between multiple campaigns and projects.
Strong understanding of digital trends.
Effective communication and experience working across multiple departments.
Excellent organization and time‑management skills with initiative and attention to detail.
Additional Information As part of our selection process, external candidates may be required to attend an in‑person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal provides equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, or genetic information. If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process, please request a reasonable accommodation at AccessibilitySupport@nbcuni.com. Although you will be hired as an NBCU employee, your employment and the responsibilities associated with this job may transition to Versant in the future.
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at
NBCUniversal
Company Description NBCUniversal is one of the world’s leading media and entertainment companies. We create world‑class content, which we distribute across film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad‑supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world‑renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.
Role Summary Versant Sports is hiring a Director of Social who will lead a core group within our growing team of digital content experts on the Sports digital team. This role will be responsible for building and leading the social media strategy and execution across Versant Sports, which includes topline strategy and KPIs, day‑to‑day content creation and planning, social media creative, and distribution cross‑platform. The ideal candidate has a deep knowledge of social media and user behavior, a strong track record in content strategy, social content creation (including video, static content, etc.), social platform expertise, creativity, and attention to detail. The role will focus on Versant’s sports portfolio, including golf, Golf Channel, NASCAR, Premier League, basketball, volleyball, and related brands. Experience in branded content creation and distribution for social platforms is also required. This leader should have experience managing a team of social media editors and video content creators, preferably in a sports‑focused setting.
Responsibilities
Develop and execute the multi‑platform social media strategy for the Versant sports portfolio, including Golf Channel, NASCAR, Premier League, WNBA basketball, and LOVB volleyball.
Manage a team of social media editors and producers to optimize and distribute sports editorial content across all channels, focusing on strategic decisions about content programming.
Analyze metrics across channels to build growth‑oriented KPIs for each platform and identify and execute strategies to fuel audience growth and engagement.
Maintain a deep understanding of the larger sports calendar and oversee real‑time coverage of tentpole events across brands.
Collaborate with Content, Editorial, and Video Production leaders to build a social video program that meets KPIs across platforms, pivoting teams creatively to reach goals.
Work directly with legal and visual clearance teams to ensure all social content is cleared and meets legal standards and guidelines.
Lead creative vision for social media graphics and video templates across all platforms, ensuring cohesion and brand representation.
Strategize and execute community management across all platforms.
Act as the key liaison between sports brands and partners at social networks, staying informed on algorithm changes and addressing product changes or concerns.
Develop and mentor junior talent, fostering a creative and collaborative team culture.
Maintain voice and content standards across multiple platforms and brands.
Manage branded content efforts in concert with Sales, leading the ideation and execution of social sales campaigns.
Partner with cross‑functional teams for planning and event management, delivering a cohesive brand message and expanded reach.
Serve as the first line of communication with talent and production teams for support of in‑studio and on‑site content creation.
Juggle multiple projects with parallel timelines in a fast‑moving environment.
Comfortable working on live sports, quickly spotting top‑performing moments. Weekends, odd hours, and additional travel may be required.
Basic Qualifications
BA or BS from a four‑year accredited college or university or equivalent experience in Marketing, Communications, Business, Digital Media, or a related field.
Minimum of 5 years of experience in social media content or strategy at a professional, collegiate, or agency/brand sports property, with 1–2 years of managerial experience preferred.
Demonstrable experience creating and executing social media strategies.
Proven ability to grow audiences and drive revenue through social content.
Experience and proficiency in all major social platforms (Instagram, TikTok, X, Facebook, Threads, and BlueSky).
Experience with a variety of social and project management tools (Sprout Social, Airtable, Monday.com, etc.).
Extensive knowledge of sports and internet culture.
Ability to work efficiently under pressure and meet deadlines.
Proven skill in identifying shareable/viral content and telling stories that resonate with sports culture.
Excellent writing and copywriting skills, with the ability to provide constructive feedback to editors and content leaders.
Ability to abide by and enforce the sports brand’s social media brand guidelines.
Eligibility Requirements
Must submit a resume for this job online to be considered.
Must be willing to work in Stamford, CT.
Must have work authorization to work in the United States.
Must be 18 years or older.
Must have the ability to work flexible hours, including weekends and evenings due to news cycles and breaking news.
This position is designated as hybrid, generally contributing from the office a minimum of three days a week.
Desired Characteristics
Demonstrated knowledge of sports, including golf, NASCAR, Premier League, WNBA, and volleyball.
Leader who prioritizes team mentorship and the growth of junior talent.
Strong independent self‑starter combined with collaborative skills.
Ability to shift gears quickly between multiple campaigns and projects.
Strong understanding of digital trends.
Effective communication and experience working across multiple departments.
Excellent organization and time‑management skills with initiative and attention to detail.
Additional Information As part of our selection process, external candidates may be required to attend an in‑person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal provides equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, or genetic information. If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process, please request a reasonable accommodation at AccessibilitySupport@nbcuni.com. Although you will be hired as an NBCU employee, your employment and the responsibilities associated with this job may transition to Versant in the future.
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