NAFSA: Association of International Educators
Social Media & Content Specialist
NAFSA: Association of International Educators, Washington, District of Columbia, us, 20022
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Social Media & Content Specialist
role at
NAFSA: Association of International Educators
in Washington, D.C. Salary: $65,000. Closing date: November 15, 2025.
Position Summary The Social Media and Content Specialist is responsible for elevating NAFSA’s presence across digital platforms and serving as a critical internal liaison. The role leads day‑to‑day creation and execution of social media, nurturing community and supporting NAFSA membership, conferences, programs, and services while maintaining a unified brand.
Essential Functions Social Media Strategy and Management (40%)
Develop and implement a comprehensive social media strategy to increase brand awareness, engagement, and audience growth across all platforms.
Manage day‑to‑day social media activities, including content scheduling, posting, and engagement.
Monitor trends, audience behaviors, and platform updates to ensure strategies remain effective.
Track and analyze performance metrics to assess campaign success and optimize future content.
Content Creation and Management (35%)
Create, curate, and edit engaging content aligned with organizational priorities.
Serve as the primary creator of day‑to‑day visual assets and content graphics.
Partner with external creative agencies and freelancers for complex or specialized design initiatives.
Maintain and manage content calendars to ensure consistent, strategic publishing across digital platforms.
Collaborate with internal stakeholders to develop content that tells our story and highlights initiatives, programs, and events.
Ensure all content follows NAFSA brand and style guidelines.
Collaboration and Support (20%)
Partner with marketing, strategic communications, and program teams to align social media content with broader organizational messaging.
Coordinate with the marketing team and applicable vendors for paid social advertising.
Coordinate cross‑departmentally to support NAFSA programs including membership, leadership and professional development services, knowledge development, and public policy.
Answer questions and engage with the social community (inbox, comments).
Other Projects Assigned by Supervisor (5%)
Support other projects as assigned by supervisor.
Requirements Required Qualifications Education
Bachelor’s degree or an equivalent combination of education and experience.
Experience
Minimum of three years of proven experience in social media strategy, content creation, or digital communications.
Strong writing, editing, and organizational skills.
Social graphics creation/modification.
Data/social analytics reporting.
Cross‑departmental content support.
Other Knowledge, Skills and Abilities
Experience leveraging digital platforms including LinkedIn, Facebook, Instagram, YouTube, and X.
Creative mindset to translate storytelling, content, and trends into engagement.
Analytical mindset to assess performance and optimize content with data‑driven insights.
Ability to work in a fast‑paced environment as well as work independently with minimal direction.
Demonstrated ability to prioritize, manage, and complete multiple projects and assignments with competing deadlines.
Proficiency with Microsoft Office suite products; ability to master various technology, web and data management systems.
Commitment and enthusiasm for NAFSA’s mission.
Preferred Qualifications Experience working in a nonprofit, higher education, or association setting.
Additional Preferred Skills
Sprout Social.
Canva.
Video editing.
Interest in international education.
Work Environment The standard workday is generally 9:00 a.m. to 5:00 p.m. EST, with slight variations during the summer months. Employees may telework two days a week and travel occasionally for conferences. Participation in the annual conference is required.
Total Compensation, Benefits
Competitive medical and dental insurance plans.
403(b) retirement plan with 7% employer contribution.
Paid vacation, sick, personal, parental, and compassionate leave.
Paid federal holidays.
Group life and disability insurance.
Health and dependent care flexible spending accounts.
Pre‑tax parking and transportation plans.
Professional development and $5,250 tuition reimbursement.
Free onsite fitness center and secure bicycle parking.
Salary Description Minimum/Target: $65,000.
Company NAFSA: Association of International Educators is dedicated to building a global community and fostering peace through international higher education. With more than 10,000 members, NAFSA is the world’s largest professional development and advocacy organization for international learning. NAFSA is proud to be an Equal Opportunity Employer.
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Social Media & Content Specialist
role at
NAFSA: Association of International Educators
in Washington, D.C. Salary: $65,000. Closing date: November 15, 2025.
Position Summary The Social Media and Content Specialist is responsible for elevating NAFSA’s presence across digital platforms and serving as a critical internal liaison. The role leads day‑to‑day creation and execution of social media, nurturing community and supporting NAFSA membership, conferences, programs, and services while maintaining a unified brand.
Essential Functions Social Media Strategy and Management (40%)
Develop and implement a comprehensive social media strategy to increase brand awareness, engagement, and audience growth across all platforms.
Manage day‑to‑day social media activities, including content scheduling, posting, and engagement.
Monitor trends, audience behaviors, and platform updates to ensure strategies remain effective.
Track and analyze performance metrics to assess campaign success and optimize future content.
Content Creation and Management (35%)
Create, curate, and edit engaging content aligned with organizational priorities.
Serve as the primary creator of day‑to‑day visual assets and content graphics.
Partner with external creative agencies and freelancers for complex or specialized design initiatives.
Maintain and manage content calendars to ensure consistent, strategic publishing across digital platforms.
Collaborate with internal stakeholders to develop content that tells our story and highlights initiatives, programs, and events.
Ensure all content follows NAFSA brand and style guidelines.
Collaboration and Support (20%)
Partner with marketing, strategic communications, and program teams to align social media content with broader organizational messaging.
Coordinate with the marketing team and applicable vendors for paid social advertising.
Coordinate cross‑departmentally to support NAFSA programs including membership, leadership and professional development services, knowledge development, and public policy.
Answer questions and engage with the social community (inbox, comments).
Other Projects Assigned by Supervisor (5%)
Support other projects as assigned by supervisor.
Requirements Required Qualifications Education
Bachelor’s degree or an equivalent combination of education and experience.
Experience
Minimum of three years of proven experience in social media strategy, content creation, or digital communications.
Strong writing, editing, and organizational skills.
Social graphics creation/modification.
Data/social analytics reporting.
Cross‑departmental content support.
Other Knowledge, Skills and Abilities
Experience leveraging digital platforms including LinkedIn, Facebook, Instagram, YouTube, and X.
Creative mindset to translate storytelling, content, and trends into engagement.
Analytical mindset to assess performance and optimize content with data‑driven insights.
Ability to work in a fast‑paced environment as well as work independently with minimal direction.
Demonstrated ability to prioritize, manage, and complete multiple projects and assignments with competing deadlines.
Proficiency with Microsoft Office suite products; ability to master various technology, web and data management systems.
Commitment and enthusiasm for NAFSA’s mission.
Preferred Qualifications Experience working in a nonprofit, higher education, or association setting.
Additional Preferred Skills
Sprout Social.
Canva.
Video editing.
Interest in international education.
Work Environment The standard workday is generally 9:00 a.m. to 5:00 p.m. EST, with slight variations during the summer months. Employees may telework two days a week and travel occasionally for conferences. Participation in the annual conference is required.
Total Compensation, Benefits
Competitive medical and dental insurance plans.
403(b) retirement plan with 7% employer contribution.
Paid vacation, sick, personal, parental, and compassionate leave.
Paid federal holidays.
Group life and disability insurance.
Health and dependent care flexible spending accounts.
Pre‑tax parking and transportation plans.
Professional development and $5,250 tuition reimbursement.
Free onsite fitness center and secure bicycle parking.
Salary Description Minimum/Target: $65,000.
Company NAFSA: Association of International Educators is dedicated to building a global community and fostering peace through international higher education. With more than 10,000 members, NAFSA is the world’s largest professional development and advocacy organization for international learning. NAFSA is proud to be an Equal Opportunity Employer.
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