Elevanta Partners
Product Marketing Manager (Federal)
Elevanta Partners, Washington, District of Columbia, us, 20022
Who We Are
Our client is a leading global provider of AI-powered SaaS solutions for cloud governance, helping enterprises optimize costs, ensure compliance, and enhance security across multi-cloud environments. Their platform governs over $2 billion in cloud spend across 750+ global enterprises. With comprehensive partner ecosystems including MSPs, SIs, GSIs, and Distributors, the client is building momentum in the Americas region and seeking focused leaders to accelerate growth.
What Will You Do
Define differentiated, mission-driven positioning that connects our products to Federal priorities — security, compliance, cost efficiency, and operational readiness.
Translate complex technologies such as cloud governance, compliance automation, AI/FinOps, and CNAPP into clear, outcome-based stories that resonate with government, defense, and public sector leaders.
Maintain compliant and competitive messaging aligned with FedRAMP, DoD, CMMC, and Zero Trust frameworks to ensure credibility in every channel.
Create tailored Federal go-to-market assets including solution briefs, proposal inserts, launch decks, compliance one-pagers, case studies, and event collateral.
Partner with Product and Sales to ensure storytelling bridges technical depth and mission relevance.
Build tools and templates that help account teams and partners lead with trust, security, and taxpayer value.
Product Launch & GTM Execution
Lead Federal go-to-market execution for new product capabilities and compliance milestones (e.g., FedRAMP authorization, DISA STIG alignment).
Coordinate across Product, Sales, Alliances, and Federal field teams to create integrated, measurable launch moments tied to mission and policy windows (NDAA, FITARA, Executive Orders, etc.).
Pilot innovative GTM programs including partner-led briefings, thought-leadership roundtables, and agency-specific campaigns.
Demand Generation & Sales Partnership
Partner closely with Federal Sales and Capture to drive demand through ABM campaigns, strategic events, and RFP pursuits.
Develop tailored enablement materials for System Integrators (SIs), 3PAOs, and agency buyers.
Use data‑driven insights to continuously refine messaging for civilian, defense, and intelligence audiences.
Provide actionable insights to Product and Executive teams to guide roadmap alignment with emerging mandates such as CISA Zero Trust, OMB Cloud Smart, and the AI Executive Order.
Track competitor certifications, contract wins, and policy positioning to identify opportunities for differentiation.
Translate market intelligence into strategic guidance to enhance Federal credibility and competitiveness.
Support major Federal events such as AFCEA, AWS GovCloud Summit, DoDIIS, and FedScoop with compelling messaging, visuals, and engagement plans.
Ensure every event drives mission‑driven thought leadership and pipeline acceleration.
Develop post‑event content that extends visibility within Federal networks and partner ecosystems.
What Skills Are Required?
Strong command of Federal marketing, policy, and compliance frameworks (FedRAMP, CMMC, Zero Trust, OMB Cloud Smart, etc.)
Exceptional ability to translate complex technical concepts into compelling narratives for executive and mission audiences
Proven skills in content creation — from messaging frameworks and solution briefs to decks and proposals
Strong project management and cross‑functional collaboration abilities, particularly across Product, Sales, and Partner teams
Proficiency in B2B SaaS and cloud technologies, especially those relevant to public sector, cybersecurity, and compliance automation
Strong written and verbal communication, presentation, and stakeholder management skills
Data‑driven mindset with experience using insights to shape GTM and positioning strategies
What Experiences & Qualifications Are Required?
7–10 years of Product Marketing, Solutions Marketing, or Federal Go‑to‑Market experience in B2B technology or SaaS
Direct experience marketing to Federal agencies, defense, or intelligence communities
Familiarity with Federal procurement cycles, contract vehicles, and agency‑specific buying patterns
Experience leading GTM programs or product launches in compliance‑heavy or regulated environments
Bachelor's degree required; MBA or advanced degree preferred
Prior experience at a cloud, cybersecurity, or enterprise software company strongly preferred
What Type of Person Are We Looking For?
A strategic storyteller who can distill complex technologies into mission‑aligned narratives
A builder and doer — equally capable of developing GTM strategy and executing high‑quality deliverables
Someone who has thrived in startup or high‑growth environments, embraces ambiguity with confidence, and demonstrates the hustle, resourcefulness, and ownership mindset needed to drive impact and deliver results
A collaborative teammate who thrives in cross‑functional environments and values partnership with Sales, Product, and Federal stakeholders
A curious learner who stays ahead of emerging Federal mandates and technology trends
A mission‑oriented professional driven by the impact of enabling government modernization, efficiency, and security
Reporting & Compensation This role reports to the Vice President of Marketing.
Compensation includes a competitive base salary, performance‑based bonus, and equity participation.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
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What Will You Do
Define differentiated, mission-driven positioning that connects our products to Federal priorities — security, compliance, cost efficiency, and operational readiness.
Translate complex technologies such as cloud governance, compliance automation, AI/FinOps, and CNAPP into clear, outcome-based stories that resonate with government, defense, and public sector leaders.
Maintain compliant and competitive messaging aligned with FedRAMP, DoD, CMMC, and Zero Trust frameworks to ensure credibility in every channel.
Create tailored Federal go-to-market assets including solution briefs, proposal inserts, launch decks, compliance one-pagers, case studies, and event collateral.
Partner with Product and Sales to ensure storytelling bridges technical depth and mission relevance.
Build tools and templates that help account teams and partners lead with trust, security, and taxpayer value.
Product Launch & GTM Execution
Lead Federal go-to-market execution for new product capabilities and compliance milestones (e.g., FedRAMP authorization, DISA STIG alignment).
Coordinate across Product, Sales, Alliances, and Federal field teams to create integrated, measurable launch moments tied to mission and policy windows (NDAA, FITARA, Executive Orders, etc.).
Pilot innovative GTM programs including partner-led briefings, thought-leadership roundtables, and agency-specific campaigns.
Demand Generation & Sales Partnership
Partner closely with Federal Sales and Capture to drive demand through ABM campaigns, strategic events, and RFP pursuits.
Develop tailored enablement materials for System Integrators (SIs), 3PAOs, and agency buyers.
Use data‑driven insights to continuously refine messaging for civilian, defense, and intelligence audiences.
Provide actionable insights to Product and Executive teams to guide roadmap alignment with emerging mandates such as CISA Zero Trust, OMB Cloud Smart, and the AI Executive Order.
Track competitor certifications, contract wins, and policy positioning to identify opportunities for differentiation.
Translate market intelligence into strategic guidance to enhance Federal credibility and competitiveness.
Support major Federal events such as AFCEA, AWS GovCloud Summit, DoDIIS, and FedScoop with compelling messaging, visuals, and engagement plans.
Ensure every event drives mission‑driven thought leadership and pipeline acceleration.
Develop post‑event content that extends visibility within Federal networks and partner ecosystems.
What Skills Are Required?
Strong command of Federal marketing, policy, and compliance frameworks (FedRAMP, CMMC, Zero Trust, OMB Cloud Smart, etc.)
Exceptional ability to translate complex technical concepts into compelling narratives for executive and mission audiences
Proven skills in content creation — from messaging frameworks and solution briefs to decks and proposals
Strong project management and cross‑functional collaboration abilities, particularly across Product, Sales, and Partner teams
Proficiency in B2B SaaS and cloud technologies, especially those relevant to public sector, cybersecurity, and compliance automation
Strong written and verbal communication, presentation, and stakeholder management skills
Data‑driven mindset with experience using insights to shape GTM and positioning strategies
What Experiences & Qualifications Are Required?
7–10 years of Product Marketing, Solutions Marketing, or Federal Go‑to‑Market experience in B2B technology or SaaS
Direct experience marketing to Federal agencies, defense, or intelligence communities
Familiarity with Federal procurement cycles, contract vehicles, and agency‑specific buying patterns
Experience leading GTM programs or product launches in compliance‑heavy or regulated environments
Bachelor's degree required; MBA or advanced degree preferred
Prior experience at a cloud, cybersecurity, or enterprise software company strongly preferred
What Type of Person Are We Looking For?
A strategic storyteller who can distill complex technologies into mission‑aligned narratives
A builder and doer — equally capable of developing GTM strategy and executing high‑quality deliverables
Someone who has thrived in startup or high‑growth environments, embraces ambiguity with confidence, and demonstrates the hustle, resourcefulness, and ownership mindset needed to drive impact and deliver results
A collaborative teammate who thrives in cross‑functional environments and values partnership with Sales, Product, and Federal stakeholders
A curious learner who stays ahead of emerging Federal mandates and technology trends
A mission‑oriented professional driven by the impact of enabling government modernization, efficiency, and security
Reporting & Compensation This role reports to the Vice President of Marketing.
Compensation includes a competitive base salary, performance‑based bonus, and equity participation.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing and Sales
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