MoneyGram International
Sr. Marketing Manager, Product GTM
MoneyGram International, Dallas, Texas, United States, 75215
Description
At MoneyGram, we're combining the strength of a trusted global brand with the agility of a tech-forward, growth driven culture. With 80+ years of experience and a presence in more than 200 countries and territories, we've built a foundation of stability and trust to help millions of people around the world send funds quickly, securely, and affordably.
We're looking for bold thinkers, builders, technologists, and sellers who want real ownership of their work, thrive in collaborative environments, and are energized by solving complex challenges. Here, you'll have the opportunity to make a measurable impact - fast.
If you're eager to shape the future of cross-border payments and financial services, join us as we transform how the world moves money.
About The Role:
We've begun rebuilding our marketing engine from scratch and are looking for a Senior Marketing Manager to own product GTM strategy. In this role, you will collaborate with product leaders as a marketing conduit, ensuring launches are marketed effectively across all paid and organic touchpoints.
This role will coordinate marketing plans across all marketing teams but will report into the CRM organization. This role will also require some hands-on work directly with CRM tools.
What You Will Do:
Own marketing planning and execution across new product launches, including campaign strategy, channel mix, and messaging cadence Design, build, and deploy ad hoc and lifecycle campaigns relating to new products across email, SMS, and push while ensuring quality, consistency, and reporting integrity Partner cross-functionally with performance, product, creative, data, and regional teams to level set GTM expectations and roadmaps Manage up to leadership and across to peers to support cross-team development, bringing operational clarity and creative quality to the execution process Lead A/B testing and experimentation across content, targeting, and journeys post GTM, using insights to continuously improve customer engagement Monitor and analyze campaign performance, sharing results and recommendations to improve future creative, targeting, and structure Collaborate on content strategy and provide feedback that drives performance across multiple markets and audience types. What We Are Looking For:
7-10 years of experience in CRM, lifecycle, or product marketing-ideally in fintech, SaaS, or high-growth B2C businesses The ability to apply audience segmentation, behavioral targeting, and lifecycle strategy to product launches Strong cross-functional influencer with the ability to manage up, down, and across to implement process and ways of working across GTM projects Data-literate and comfortable building performance narratives based on message engagement, conversion, and other metrics A detail-oriented communicator and project manager-able to drive clarity and alignment across functions and timelines Experience with translating product experiences into marketing messaging and being able to collaborate with copy/design teams to bring messages to life Passionate about scaling CRM as a growth lever, and excited to build within a fast-moving, high-impact team Proficient in Braze, Iterable, Zeta, or a similar CRM platform. Familiarity with CDPs and data enrichment tools is a plus. Location:
This position will be remotely based in the United States, ET/CT strongly preferred Here Are Some Reasons You Will Love Working At MoneyGram!
Remote first flexibility Generous PTO 13 Paid Holidays Medical / Dental / Vision Insurance Life, Disability, and other benefits 401k with competitive Employer Match Community Service Days Generous Parental Leave
Anticipated Base Pay: $135,000 - $180,000 + participation in our annual bonus plan
The salary/pay rate listed is a good faith determination that may be offered to a successful applicant for this position at the time of this job advertisement based on company hiring process and budget for this role and may be modified in the future. Actual compensation may vary from posting based on geographic location, work experience, education and/or skill level.
MoneyGram does not sponsor US work authorizations for this job position including H-1Bs, O-1, and TN. MoneyGram also does not hire F-1s working on EAD for this position.
About MoneyGram
MoneyGram International, Inc is a global financial technology leader, empowering consumers and businesses to send and manage money across 200 countries and territories. With an industry-leading app and one of the world's largest cash distribution networks, MoneyGram processes more than $200 billion annually, serving over 50 million people. A pioneer in blockchain technology, the company enables customers to buy, sell, and hold digital currencies, with over 50% of transactions now digital. Headquartered in Dallas, TX, MoneyGram is celebrated for its strong culture, earning the Top Workplaces USA award three years in a row.
Qualifications
#LI-Remote
At MoneyGram, we're combining the strength of a trusted global brand with the agility of a tech-forward, growth driven culture. With 80+ years of experience and a presence in more than 200 countries and territories, we've built a foundation of stability and trust to help millions of people around the world send funds quickly, securely, and affordably.
We're looking for bold thinkers, builders, technologists, and sellers who want real ownership of their work, thrive in collaborative environments, and are energized by solving complex challenges. Here, you'll have the opportunity to make a measurable impact - fast.
If you're eager to shape the future of cross-border payments and financial services, join us as we transform how the world moves money.
About The Role:
We've begun rebuilding our marketing engine from scratch and are looking for a Senior Marketing Manager to own product GTM strategy. In this role, you will collaborate with product leaders as a marketing conduit, ensuring launches are marketed effectively across all paid and organic touchpoints.
This role will coordinate marketing plans across all marketing teams but will report into the CRM organization. This role will also require some hands-on work directly with CRM tools.
What You Will Do:
Own marketing planning and execution across new product launches, including campaign strategy, channel mix, and messaging cadence Design, build, and deploy ad hoc and lifecycle campaigns relating to new products across email, SMS, and push while ensuring quality, consistency, and reporting integrity Partner cross-functionally with performance, product, creative, data, and regional teams to level set GTM expectations and roadmaps Manage up to leadership and across to peers to support cross-team development, bringing operational clarity and creative quality to the execution process Lead A/B testing and experimentation across content, targeting, and journeys post GTM, using insights to continuously improve customer engagement Monitor and analyze campaign performance, sharing results and recommendations to improve future creative, targeting, and structure Collaborate on content strategy and provide feedback that drives performance across multiple markets and audience types. What We Are Looking For:
7-10 years of experience in CRM, lifecycle, or product marketing-ideally in fintech, SaaS, or high-growth B2C businesses The ability to apply audience segmentation, behavioral targeting, and lifecycle strategy to product launches Strong cross-functional influencer with the ability to manage up, down, and across to implement process and ways of working across GTM projects Data-literate and comfortable building performance narratives based on message engagement, conversion, and other metrics A detail-oriented communicator and project manager-able to drive clarity and alignment across functions and timelines Experience with translating product experiences into marketing messaging and being able to collaborate with copy/design teams to bring messages to life Passionate about scaling CRM as a growth lever, and excited to build within a fast-moving, high-impact team Proficient in Braze, Iterable, Zeta, or a similar CRM platform. Familiarity with CDPs and data enrichment tools is a plus. Location:
This position will be remotely based in the United States, ET/CT strongly preferred Here Are Some Reasons You Will Love Working At MoneyGram!
Remote first flexibility Generous PTO 13 Paid Holidays Medical / Dental / Vision Insurance Life, Disability, and other benefits 401k with competitive Employer Match Community Service Days Generous Parental Leave
Anticipated Base Pay: $135,000 - $180,000 + participation in our annual bonus plan
The salary/pay rate listed is a good faith determination that may be offered to a successful applicant for this position at the time of this job advertisement based on company hiring process and budget for this role and may be modified in the future. Actual compensation may vary from posting based on geographic location, work experience, education and/or skill level.
MoneyGram does not sponsor US work authorizations for this job position including H-1Bs, O-1, and TN. MoneyGram also does not hire F-1s working on EAD for this position.
About MoneyGram
MoneyGram International, Inc is a global financial technology leader, empowering consumers and businesses to send and manage money across 200 countries and territories. With an industry-leading app and one of the world's largest cash distribution networks, MoneyGram processes more than $200 billion annually, serving over 50 million people. A pioneer in blockchain technology, the company enables customers to buy, sell, and hold digital currencies, with over 50% of transactions now digital. Headquartered in Dallas, TX, MoneyGram is celebrated for its strong culture, earning the Top Workplaces USA award three years in a row.
Qualifications
#LI-Remote