PMI Mass Bay
Description:
The VP Marketing and Communications (VP M&C) develops and oversees the implementation of a comprehensive marketing and integrated communications strategy and processes in alignment with the short and long-term goals of the Chapter.
Responsibilities:
Implementation and management of a comprehensive marketing strategy for the Chapter aligned with the overall chapter goals and objectives. • Incorporate an understanding of market segments, target audiences, needs of members and those impacted by the field of project management. • Collaborate with other BOD members and committees to set and achieve short and long term goals for marketing. • Set guidelines and processes for marketing and ensure plans are successfully executed. • A Marketing agency has been secured to provide strategic guidance to this function. Tactical assistance supported by chapter administrative team. Oversee implementation and management of comprehensive integrated communications strategy for the Chapter • Ensure all aspects of external communications are consistent with the PMI MassBay brand and achieve anticipated results for messaging • Identify and leverage appropriate communication channels to reach target audiences and membership Serve as executive sponsor for various committees required to successfully implement Marketing and Communications strategy and goals Establish and manage to an approved budget. Understand and incorporate resources available for Marketing and Communications as appropriate from PMI Global Operations Center. Fulfill fiduciary, ethical, and procedural responsibilities as an elected voting board member. Attend board meetings in accordance with the chapter's bylaws • Attend any special mandatory meetings as called • Participate in cross-functional organizational calls, as needed • Contribute to chapter governance and strategic planning • Uphold and assure alignment with Chapter Bylaws and PMI Code of Ethics and Professional Responsibility • Collaborate with Board members to facilitate appropriate execution of overall goals of PMI Mass Bay • Provide required input for monthly dashboard reports • Review and revise job description in alignment with approved bylaws as needed. Qualifications Required
Is a current member of the Chapter in good standing Possesses an "executive presence" and can represent the chapter in public situations Demonstrated excellent communications skills Is a self starter with history of high collaboration Strong negotiation skills and ability to be diplomatic Able to define processes and strategy in an ambiguous environment Nice to Have
PMP Experience in marketing research and market segmentation Been a member of a PMI chapter for more than 2 years, preferably volunteering and/or coordinating with the BOD for PMI Mass Bay
Reports To:
President Fiduciary Responsibility:
Responsible for generating, submitting, gain approval, and managing to a budget. Supervisory Responsibility:
AVP Communications, AVP Marketing, and/or other authorized staff and/or committees. Length of Term:
2 program years, renewable (July to June) Time Commitment:
Varies. Estimated at 5-10 hours per week, depending on the number of volunteers supporting your efforts. This time includes board meetings, with spikes for periodic marketing research meetings or opportunities. In addition, the VP M&C will be expected to attend key conferences such as Region 3 Summit and Leadership Institute Meetings as authorized by the BOD.
Related
Responsibilities:
Implementation and management of a comprehensive marketing strategy for the Chapter aligned with the overall chapter goals and objectives. • Incorporate an understanding of market segments, target audiences, needs of members and those impacted by the field of project management. • Collaborate with other BOD members and committees to set and achieve short and long term goals for marketing. • Set guidelines and processes for marketing and ensure plans are successfully executed. • A Marketing agency has been secured to provide strategic guidance to this function. Tactical assistance supported by chapter administrative team. Oversee implementation and management of comprehensive integrated communications strategy for the Chapter • Ensure all aspects of external communications are consistent with the PMI MassBay brand and achieve anticipated results for messaging • Identify and leverage appropriate communication channels to reach target audiences and membership Serve as executive sponsor for various committees required to successfully implement Marketing and Communications strategy and goals Establish and manage to an approved budget. Understand and incorporate resources available for Marketing and Communications as appropriate from PMI Global Operations Center. Fulfill fiduciary, ethical, and procedural responsibilities as an elected voting board member. Attend board meetings in accordance with the chapter's bylaws • Attend any special mandatory meetings as called • Participate in cross-functional organizational calls, as needed • Contribute to chapter governance and strategic planning • Uphold and assure alignment with Chapter Bylaws and PMI Code of Ethics and Professional Responsibility • Collaborate with Board members to facilitate appropriate execution of overall goals of PMI Mass Bay • Provide required input for monthly dashboard reports • Review and revise job description in alignment with approved bylaws as needed. Qualifications Required
Is a current member of the Chapter in good standing Possesses an "executive presence" and can represent the chapter in public situations Demonstrated excellent communications skills Is a self starter with history of high collaboration Strong negotiation skills and ability to be diplomatic Able to define processes and strategy in an ambiguous environment Nice to Have
PMP Experience in marketing research and market segmentation Been a member of a PMI chapter for more than 2 years, preferably volunteering and/or coordinating with the BOD for PMI Mass Bay
Reports To:
President Fiduciary Responsibility:
Responsible for generating, submitting, gain approval, and managing to a budget. Supervisory Responsibility:
AVP Communications, AVP Marketing, and/or other authorized staff and/or committees. Length of Term:
2 program years, renewable (July to June) Time Commitment:
Varies. Estimated at 5-10 hours per week, depending on the number of volunteers supporting your efforts. This time includes board meetings, with spikes for periodic marketing research meetings or opportunities. In addition, the VP M&C will be expected to attend key conferences such as Region 3 Summit and Leadership Institute Meetings as authorized by the BOD.
Related