Peter Millar
It's fun to work in a company where people truly BELIEVE in what they're doing!
We're committed to bringing passion and customer focus to the business.
Peter Millar is seeking a dynamic and strategic Retail Marketing Manager to lead retail-focused marketing initiatives across our growing network of Peter Millar stores. This role will be instrumental in driving store traffic, amplifying the in-store experience, and aligning local marketing efforts with our broader brand vision. The ideal candidate will bring expertise in luxury apparel, retail store marketing, and a data-driven mindset.
ESSENTIAL FUNCTIONS :
Develop and execute brand marketing plans with a specific focus on the retail stores to amplify key integrated marketing campaigns including but not limited seasonal campaigns, product launches, and experiential activations. Increase brand awareness through the retail store locations by utilizing the lifestyle in person experience to elevate our brand storytelling. Lead the strategy and execution of in-store events and VIP experiences to build brand storytelling. Leverage customer data including CRM analytics and qualitative insights from store teams to refine strategies and marketing focus. Identify and cultivate relationships with local centers of influence, luxury partners, and community organizations to amplify store visibility and brand relevance. Partner with visual merchandising, retail operations, and store managers to ensure consistent brand presentation and customer engagement. Collaborate with digital and e-commerce teams to ensure seamless integration between online and offline marketing efforts. Monitor and report on key metrics including foot traffic, conversion rates, and campaign ROI. Use insights to refine strategies and improve outcomes. Coordinate cross-functional efforts with Brand, PR, creative, and merchandising teams. Build and maintain retail store marketing calendar, ensuring cross functional teams have visibility. Oversee the retail marketing budget, ensuring efficient allocation and alignment with strategic priorities. COMPETENCIES:
Strong understanding of retail operations, merchandising, and customer behavior Excellent strategic thinking and analytical skills Creative mindset with the ability to develop innovative and effective marketing campaigns Strong project management skills, with the ability to multitask and meet deadlines Excellent communication and interpersonal skills Familiarity with retail software and analytics tools Passion for retail and a customer-centric mindset Effective at working in a team environment, yet able to work independently as needed DESIRED EDUCATION AND EXPERIENCE:
Bachelor's degree in Marketing, Business, or related field 7+ years of marketing experience, with at least 3 years in retail or fashion Proven success in driving retail traffic and enhancing in-store experiences Deep understanding of consumer behavior and brand positioning Passion for premium apparel and lifestyle branding
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
We're committed to bringing passion and customer focus to the business.
Peter Millar is seeking a dynamic and strategic Retail Marketing Manager to lead retail-focused marketing initiatives across our growing network of Peter Millar stores. This role will be instrumental in driving store traffic, amplifying the in-store experience, and aligning local marketing efforts with our broader brand vision. The ideal candidate will bring expertise in luxury apparel, retail store marketing, and a data-driven mindset.
ESSENTIAL FUNCTIONS :
Develop and execute brand marketing plans with a specific focus on the retail stores to amplify key integrated marketing campaigns including but not limited seasonal campaigns, product launches, and experiential activations. Increase brand awareness through the retail store locations by utilizing the lifestyle in person experience to elevate our brand storytelling. Lead the strategy and execution of in-store events and VIP experiences to build brand storytelling. Leverage customer data including CRM analytics and qualitative insights from store teams to refine strategies and marketing focus. Identify and cultivate relationships with local centers of influence, luxury partners, and community organizations to amplify store visibility and brand relevance. Partner with visual merchandising, retail operations, and store managers to ensure consistent brand presentation and customer engagement. Collaborate with digital and e-commerce teams to ensure seamless integration between online and offline marketing efforts. Monitor and report on key metrics including foot traffic, conversion rates, and campaign ROI. Use insights to refine strategies and improve outcomes. Coordinate cross-functional efforts with Brand, PR, creative, and merchandising teams. Build and maintain retail store marketing calendar, ensuring cross functional teams have visibility. Oversee the retail marketing budget, ensuring efficient allocation and alignment with strategic priorities. COMPETENCIES:
Strong understanding of retail operations, merchandising, and customer behavior Excellent strategic thinking and analytical skills Creative mindset with the ability to develop innovative and effective marketing campaigns Strong project management skills, with the ability to multitask and meet deadlines Excellent communication and interpersonal skills Familiarity with retail software and analytics tools Passion for retail and a customer-centric mindset Effective at working in a team environment, yet able to work independently as needed DESIRED EDUCATION AND EXPERIENCE:
Bachelor's degree in Marketing, Business, or related field 7+ years of marketing experience, with at least 3 years in retail or fashion Proven success in driving retail traffic and enhancing in-store experiences Deep understanding of consumer behavior and brand positioning Passion for premium apparel and lifestyle branding
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!