Produce Careers Inc
Role Overview:
Our client is seeking a strategic, execution-oriented Director of Marketing to own and lead all company-wide marketing and communications initiatives. This role will drive brand positioning, lead generation, stakeholder influence, and market education - across digital platforms, physical farm engagement, and strategic partnerships. You will be responsible for shaping how the Company is perceived across farmers, dealers, industry partners, and global media.
Key Responsibilities:
Strategic Leadership & Communications Lead all internal and external communication, ensuring consistent, aligned, and high-impact messaging across every channel. Develop monthly or quarterly company newsletters for customers, partners, and strategic stakeholders. Collaborate with product, agronomy, and leadership teams to build and publish case studies, whitepapers, success stories, and performance reports. Build and maintain strong relationships, content alignment, and co-marketing initiatives with industry stakeholders - including OEMs, input manufacturers, research institutions, and strategic partners. Digital Marketing & Demand Generation
Lead and optimize sponsored digital campaigns across Google, Facebook, LinkedIn, YouTube, and other channels to drive measurable demand and ROI. Own performance analytics, funnel optimization, and continuous A/B testing strategies. Oversee and evolve the company's SEO/SEM strategy. Social Media & Brand Voice
Own all social media activities and positioning across LinkedIn, X, Instagram, YouTube, and other platforms. Define thought leadership and educational content strategy, posting cadence, and engagement frameworks. Monitor industry trends and ensure the company leads the precision spraying conversation globally. Media Relations & PR
Serve as the primary interface with media, analysts, and industry publications. Drive proactive storytelling, secure coverage, manage reactive responses, and support executive visibility. Cultivate trusted relationships with influential ag-tech journalists and editors. Farm Shows & Events
Lead planning, strategy, logistics, and execution of farm shows and field events. Ensure best-in-class physical brand presence and sales activation alignment. Track impact, continuously optimize experience and investment strategy. Web & Content Infrastructure
Own and maintain the company website - from UX, product updates, FAQ, and lead capture infrastructure. Ensure site always reflects product evolution, positioning clarity, and highest-performing conversion flow. Qualifications:
Highly self-sufficient, independent, and execution-driven - able to take full ownership and deliver results without constant oversight. 5+ years of experience in marketing, preferably in agriculture or agtech. Proven experience owning digital marketing, communications, and go-to-market content strategy. Strong communication and storytelling instincts - confident interacting with media, partners, and executive stakeholders. Experience managing farm shows, field activations, and/or dealer ecosystem marketing is a major plus. Combination of strategic brand building and hands-on, execution-driven mentality.
Please contact Tara Schwartz, tara@producecareers.com
Our client is seeking a strategic, execution-oriented Director of Marketing to own and lead all company-wide marketing and communications initiatives. This role will drive brand positioning, lead generation, stakeholder influence, and market education - across digital platforms, physical farm engagement, and strategic partnerships. You will be responsible for shaping how the Company is perceived across farmers, dealers, industry partners, and global media.
Key Responsibilities:
Strategic Leadership & Communications Lead all internal and external communication, ensuring consistent, aligned, and high-impact messaging across every channel. Develop monthly or quarterly company newsletters for customers, partners, and strategic stakeholders. Collaborate with product, agronomy, and leadership teams to build and publish case studies, whitepapers, success stories, and performance reports. Build and maintain strong relationships, content alignment, and co-marketing initiatives with industry stakeholders - including OEMs, input manufacturers, research institutions, and strategic partners. Digital Marketing & Demand Generation
Lead and optimize sponsored digital campaigns across Google, Facebook, LinkedIn, YouTube, and other channels to drive measurable demand and ROI. Own performance analytics, funnel optimization, and continuous A/B testing strategies. Oversee and evolve the company's SEO/SEM strategy. Social Media & Brand Voice
Own all social media activities and positioning across LinkedIn, X, Instagram, YouTube, and other platforms. Define thought leadership and educational content strategy, posting cadence, and engagement frameworks. Monitor industry trends and ensure the company leads the precision spraying conversation globally. Media Relations & PR
Serve as the primary interface with media, analysts, and industry publications. Drive proactive storytelling, secure coverage, manage reactive responses, and support executive visibility. Cultivate trusted relationships with influential ag-tech journalists and editors. Farm Shows & Events
Lead planning, strategy, logistics, and execution of farm shows and field events. Ensure best-in-class physical brand presence and sales activation alignment. Track impact, continuously optimize experience and investment strategy. Web & Content Infrastructure
Own and maintain the company website - from UX, product updates, FAQ, and lead capture infrastructure. Ensure site always reflects product evolution, positioning clarity, and highest-performing conversion flow. Qualifications:
Highly self-sufficient, independent, and execution-driven - able to take full ownership and deliver results without constant oversight. 5+ years of experience in marketing, preferably in agriculture or agtech. Proven experience owning digital marketing, communications, and go-to-market content strategy. Strong communication and storytelling instincts - confident interacting with media, partners, and executive stakeholders. Experience managing farm shows, field activations, and/or dealer ecosystem marketing is a major plus. Combination of strategic brand building and hands-on, execution-driven mentality.
Please contact Tara Schwartz, tara@producecareers.com