MarineMax
OVERVIEW:
The Vacations Marketing Coordinator plays a key role in enhancing brand recognition, driving charter revenue, and generating qualified prospects for yacht purchases through creative and data-driven marketing initiatives. This role combines strategic planning with hands-on execution across traditional and digital marketing channels to support overall business growth.
KEY RESPONSIBILITIES: Develop and execute marketing plans to support charter sales and yacht sales. Manage digital and traditional campaigns including advertising, email marketing, social media, direct mail, printing, promotions, and partnerships. Support the VP of Vacations in the planning, development, and coordination of all marketing strategies and initiatives. Coordinate and deliver marketing support for group Flotillas, Getaways, and customer events. Maintain and grow brand visibility through sponsorships, partnerships, and trade show participation. Manage content calendars and ensure timely, engaging posts across digital and social channels. Track and analyze lead generation metrics, campaign ROI, and overall marketing performance. Conduct competitive research and provide market insights to inform marketing strategies. Maintain strong vendor relationships with ad agencies, technology partners, and public relations firms. Collaborate with internal teams to align marketing efforts with sales and customer experience objectives. Perform other duties as assigned K
EY SKILLS:
Experience in marketing planning, campaign execution, and performance analysis. Strong organizational and project management skills with the ability to manage multiple deadlines. Excellent communication and interpersonal skills to collaborate with diverse teams and partners. Creative writing and content development skills. Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Publisher); familiarity with CRM and analytics tools (e.g., Google Analytics, HubSpot, Salesforce) preferred. Digital marketing knowledge including email, social media, and online advertising. Event planning and coordination experience. Ability to work independently and travel as required. KEY RESULTS:
Delivery of an annual marketing plan that supports revenue and lead-generation goals. Measurable growth in charter inquiries, yacht sales leads, and event participation. Effective coordination and execution of customer events, trade shows, and sponsorships. Increased social media engagement and digital presence. Strong internal and external relationships that contribute to marketing success. Timely, accurate, and creative execution of campaigns and projects within budget.
*MarineMax and its subsidiaries uses E-Verify, an Internet-based system, to confirm the eligibility of all newly hired employees to work in the United States. Learn more about E-Verify, including your rights and responsibilities.
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
The Vacations Marketing Coordinator plays a key role in enhancing brand recognition, driving charter revenue, and generating qualified prospects for yacht purchases through creative and data-driven marketing initiatives. This role combines strategic planning with hands-on execution across traditional and digital marketing channels to support overall business growth.
KEY RESPONSIBILITIES: Develop and execute marketing plans to support charter sales and yacht sales. Manage digital and traditional campaigns including advertising, email marketing, social media, direct mail, printing, promotions, and partnerships. Support the VP of Vacations in the planning, development, and coordination of all marketing strategies and initiatives. Coordinate and deliver marketing support for group Flotillas, Getaways, and customer events. Maintain and grow brand visibility through sponsorships, partnerships, and trade show participation. Manage content calendars and ensure timely, engaging posts across digital and social channels. Track and analyze lead generation metrics, campaign ROI, and overall marketing performance. Conduct competitive research and provide market insights to inform marketing strategies. Maintain strong vendor relationships with ad agencies, technology partners, and public relations firms. Collaborate with internal teams to align marketing efforts with sales and customer experience objectives. Perform other duties as assigned K
EY SKILLS:
Experience in marketing planning, campaign execution, and performance analysis. Strong organizational and project management skills with the ability to manage multiple deadlines. Excellent communication and interpersonal skills to collaborate with diverse teams and partners. Creative writing and content development skills. Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Publisher); familiarity with CRM and analytics tools (e.g., Google Analytics, HubSpot, Salesforce) preferred. Digital marketing knowledge including email, social media, and online advertising. Event planning and coordination experience. Ability to work independently and travel as required. KEY RESULTS:
Delivery of an annual marketing plan that supports revenue and lead-generation goals. Measurable growth in charter inquiries, yacht sales leads, and event participation. Effective coordination and execution of customer events, trade shows, and sponsorships. Increased social media engagement and digital presence. Strong internal and external relationships that contribute to marketing success. Timely, accurate, and creative execution of campaigns and projects within budget.
*MarineMax and its subsidiaries uses E-Verify, an Internet-based system, to confirm the eligibility of all newly hired employees to work in the United States. Learn more about E-Verify, including your rights and responsibilities.
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.