Senior Vice President of Strategic Communications and Marketing

Senior Vice President of Strategic Communications and Marketing About the Company Prominent public research university Industry Higher Education Type Educational Institution Founded 1908 Employees 1001-5000 Categories Colleges & Universities Education James Madison University About the Role The Senior Vice President for Strategic Communications and Marketing will play a pivotal role in shaping the university's brand image and overseeing strategic communication and marketing initiatives. This influential position involves crafting and implementing integrated strategies that elevate the institution's reputation, engaging diverse stakeholders such as media, alumni, donors, students, faculty, and the broader community. You will be responsible for directing marketing campaigns, enhancing digital presence and content strategy, managing crisis communications, and refining media relations and brand positioning. As a key member of the senior leadership team, your leadership will foster a collaborative culture across departments, ensuring clear and impactful communication of institutional priorities while acting as a representative to both internal and external audiences. The ideal candidate will possess a Bachelor's degree in communications, marketing, public relations, or a related field (an advanced degree is preferred) and bring extensive senior-level experience in strategic communications and marketing, particularly in higher education, nonprofit, or mission-driven settings. A proven record of successful brand strategy development, comprehensive marketing campaigns, and digital communication initiatives is essential. Exceptional leadership, interpersonal, and stakeholder management skills are critical, along with the ability to effectively convey the organization's story and impact. Candidates should demonstrate strong analytical abilities (using data and metrics to assess performance), experience in crisis management, and a collaborative approach to working across various organizational functions. Travel Percent Less than 10% Functions Marketing