VP of Marketing & Sales

Benefits: Bonus based on performance Company parties Competitive salary Employee discounts Free uniforms Health insurance Opportunity for advancement Paid time off Are you ready to lead the growth engine of a national tactical training brand?

United Defense Technologies (UDT) is building America's first nationwide, reality-based threat training centers - integrating firearms, self-defense, simulations, and community-driven membership into one powerful experience. There are over 40 UDT locations at various stages of development.

We're now hiring a

Vice President of Marketing & Sales

to lead, scale, and evolve our

multi-location, high-touch membership model

across corporate and franchise locations.

This is a rare opportunity for a proven leader to join a

fast-scaling, founder-led company

with a mission to empower everyday Americans to become

dynamic-thinking survivors

- and to play a key role in shaping UDT's next stage of growth.

What You'll Do:

Lead the Corporate Sales & Marketing Department

- overseeing strategy, execution, performance management, and innovation across teams and channels. Inherit and elevate an internal team

and train franchisee sales teams to succeed under our leadership framework. Drive

B2C membership sales

(core) while growing B2B partnerships, referral pipelines, and strategic alliances. Oversee and evolve marketing strategy across

digital, local, influencer, referral, community-based, and experiential channels Refine and optimize

sales playbooks, lead follow-up workflows, scripting, upsell/cross-sell strategies,

and customer experience funnels. Build systems to

maximize retention, referrals, gamification, community building, and member engagement Report directly to the

CEO

and collaborate with operations, tech, and franchising teams to scale performance. Who You Are:

A

visionary sales & marketing leader

with 10+ years of experience leading high-performing teams/ marketing campaigns and building systems that scale. Have

deep experience in membership-based businesses

- ideally across multi-site membership models that are higher ticket models. Understand

lead generation, digital marketing , and local-level growth strategies inside and out. Proven ability to

build playbooks, train teams , coach leaders, franchise teams and drive accountability across locations. Passion for peak performance, self-defense and/ or tactical training, and empowering others through physical, mental, and community development. Familiar with CRM platforms (High Ready or similar), sales tracking, retention KPIs, and modern tech tools to run marketing and sales ops. Franchise experience or familiarity is a

plus . Bonus Points If You Have:

Experience in firearms, martial arts, fitness, or self-defense industries. Built

member-based

referral programs, member events or loyalty systems. Scaled

multiple locations

under a single brand and managed

brand consistency with performance autonomy Why Join UDT:

Be part of a

mission-driven company

revolutionizing reality-based training and community preparedness. Lead a

national growth strategy

with real influence and upside - stock options + ownership in results. Work alongside elite instructors, world-class partners, and a rapidly expanding franchise network. Make a

real difference

by empowering thousands of members to protect themselves and their loved ones with confidence and competence.

Up to $150K (Base + Performance Bonuses + Stock Options) Based on experience

Compensation: $150,000.00 per year

United Defense Tactical is a leading provider of tactical training solutions, dedicated to providing comprehensive training programs for law enforcement, military personnel, security professionals, and civilians. Our state-of-the-art facility offers realistic scenarios and top-tier instruction to prepare individuals for real-world situations.

This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to United Defense Tactical Corporate.