Dow Jones & Co.
Director, Marketing Analytics, Acquisition & Paid Media
Dow Jones & Co., New York, New York, us, 10261
Dow Jones & Co.
Since 1882, Dow Jones has been finding new ways to bring information to the world's top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including
The Wall Street Journal ,
Dow Jones Newswires ,
Factiva ,
Barron's ,
MarketWatch
and
Financial News .
This longevity and success is due to a relentless pursuit of accuracy, depth, and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award‑winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones."
Dow Jones, Making Careers Newsworthy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status.
EEO/AA/M/F/Disabled/Vets.
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line.
Location: NYC – 1211 Ave of the Americas, New York, NY.
Employment Type: Full‑time.
Job Description Director, Marketing Analytics – Acquisition and Paid Media
Dow Jones – New York. Reporting to the Vice President of Marketing Analytics & Planning, this role leads the Acquisition & Paid Media Analytics function for our consumer brands, including The Wall Street Journal, Barron’s, and MarketWatch.
About the Role Reporting to the Vice President of Marketing Analytics & Planning, this role leads the Acquisition & Paid Media Analytics function for our consumer brands, including The Wall Street Journal, Barron's, and MarketWatch. You will be the strategic analytics leader partnering with Performance Marketing and Subscription Strategy teams to maximize marketing efficiency and digital subscription growth. The role focuses heavily on the data and insights engine that informs investment decisions and marketing playbooks.
Key Responsibilities
Lead Data‑Driven Acquisition Insights
Partner with Performance Marketing to translate data into actionable guidance on audience targeting, channel mix, and offer performance.
Deliver insights that enhance media efficiency, optimize funnel conversion, and elevate the overall impact of paid and owned channels.
Build the Measurement & Optimization Framework
Develop and evolve the analytical backbone for acquisition‑integrating MMM, attribution, and incrementality testing to understand true media contribution.
Create visibility through advanced dashboards and scorecards linking spend, conversions, and LTV outcomes.
Shape Strategy Through Analytics Partnership
Collaborate with Subscription Strategy to inform pricing, offer tests, and acquisition funnel design using quantitative evidence and experimentation results.
Serve as a thought partner to senior marketing leaders, connecting data insights to broader business priorities.
Drive Experimentation and Continuous Improvement
Champion a culture of test‑and‑learn across campaigns and channels.
Design structured experiments to evaluate media, creative, and messaging impact using causal inference and matched‑market methods.
Forecasting & Scenario Planning
Partner with Finance and Marketing leadership to develop forecasts, budget sensitivity models, and ROI simulations to guide investment planning.
Data Infrastructure & Automation Enablement
Work with Data Engineering and MarTech to ensure reliable pipelines, tagging infrastructure, and automation of reporting and model refreshes.
Advance dynamic and predictive models for ongoing optimization and pricing intelligence.
Executive Storytelling & Influence
Synthesize complex analyses into clear narratives that shape marketing and investment decisions.
Present insights and recommendations to senior leadership across Marketing, Finance, and the broader organization.
You Have
12+ years of experience
in marketing analytics or performance media optimization, ideally in subscription, e‑commerce, or digital consumer businesses.
Proven success in using data to drive acquisition growth and media efficiency across paid, owned, and organic channels.
Strong proficiency in digital analytics platforms (Adobe Analytics, GA4), media measurement tools, and visualization suites (Tableau, Power BI, Looker).
Experience applying media mix modeling (MMM), incrementality testing, and forecasting techniques to inform strategy.
Technical fluency in SQL, Python, or R for data manipulation, modeling, and automation.
Strong grasp of customer segmentation, lifetime value analysis, and funnel optimization.
Exceptional communication skills to distill complex analyses into clear, actionable recommendations for senior executives.
Compensation & Benefits Pay Range: $155,000 – $195,000 per year.
Bonus and equity are paid on a performance‑based structure consistent with market practice. Eligible employees also receive a comprehensive benefits package, including health, retirement, paid time off, and various elective benefits to support overall well‑being.
Equal Opportunity Dow Jones is an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, or any other characteristic protected by law.
Reasonable Accommodation Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities throughout the application process. Please contact talentresourceteam@dowjones.com and include "Reasonable Accommodation" in the subject line and a brief description of the assistance needed.
#J-18808-Ljbffr
Since 1882, Dow Jones has been finding new ways to bring information to the world's top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including
The Wall Street Journal ,
Dow Jones Newswires ,
Factiva ,
Barron's ,
MarketWatch
and
Financial News .
This longevity and success is due to a relentless pursuit of accuracy, depth, and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award‑winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.
If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones."
Dow Jones, Making Careers Newsworthy
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status.
EEO/AA/M/F/Disabled/Vets.
Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line.
Location: NYC – 1211 Ave of the Americas, New York, NY.
Employment Type: Full‑time.
Job Description Director, Marketing Analytics – Acquisition and Paid Media
Dow Jones – New York. Reporting to the Vice President of Marketing Analytics & Planning, this role leads the Acquisition & Paid Media Analytics function for our consumer brands, including The Wall Street Journal, Barron’s, and MarketWatch.
About the Role Reporting to the Vice President of Marketing Analytics & Planning, this role leads the Acquisition & Paid Media Analytics function for our consumer brands, including The Wall Street Journal, Barron's, and MarketWatch. You will be the strategic analytics leader partnering with Performance Marketing and Subscription Strategy teams to maximize marketing efficiency and digital subscription growth. The role focuses heavily on the data and insights engine that informs investment decisions and marketing playbooks.
Key Responsibilities
Lead Data‑Driven Acquisition Insights
Partner with Performance Marketing to translate data into actionable guidance on audience targeting, channel mix, and offer performance.
Deliver insights that enhance media efficiency, optimize funnel conversion, and elevate the overall impact of paid and owned channels.
Build the Measurement & Optimization Framework
Develop and evolve the analytical backbone for acquisition‑integrating MMM, attribution, and incrementality testing to understand true media contribution.
Create visibility through advanced dashboards and scorecards linking spend, conversions, and LTV outcomes.
Shape Strategy Through Analytics Partnership
Collaborate with Subscription Strategy to inform pricing, offer tests, and acquisition funnel design using quantitative evidence and experimentation results.
Serve as a thought partner to senior marketing leaders, connecting data insights to broader business priorities.
Drive Experimentation and Continuous Improvement
Champion a culture of test‑and‑learn across campaigns and channels.
Design structured experiments to evaluate media, creative, and messaging impact using causal inference and matched‑market methods.
Forecasting & Scenario Planning
Partner with Finance and Marketing leadership to develop forecasts, budget sensitivity models, and ROI simulations to guide investment planning.
Data Infrastructure & Automation Enablement
Work with Data Engineering and MarTech to ensure reliable pipelines, tagging infrastructure, and automation of reporting and model refreshes.
Advance dynamic and predictive models for ongoing optimization and pricing intelligence.
Executive Storytelling & Influence
Synthesize complex analyses into clear narratives that shape marketing and investment decisions.
Present insights and recommendations to senior leadership across Marketing, Finance, and the broader organization.
You Have
12+ years of experience
in marketing analytics or performance media optimization, ideally in subscription, e‑commerce, or digital consumer businesses.
Proven success in using data to drive acquisition growth and media efficiency across paid, owned, and organic channels.
Strong proficiency in digital analytics platforms (Adobe Analytics, GA4), media measurement tools, and visualization suites (Tableau, Power BI, Looker).
Experience applying media mix modeling (MMM), incrementality testing, and forecasting techniques to inform strategy.
Technical fluency in SQL, Python, or R for data manipulation, modeling, and automation.
Strong grasp of customer segmentation, lifetime value analysis, and funnel optimization.
Exceptional communication skills to distill complex analyses into clear, actionable recommendations for senior executives.
Compensation & Benefits Pay Range: $155,000 – $195,000 per year.
Bonus and equity are paid on a performance‑based structure consistent with market practice. Eligible employees also receive a comprehensive benefits package, including health, retirement, paid time off, and various elective benefits to support overall well‑being.
Equal Opportunity Dow Jones is an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, or any other characteristic protected by law.
Reasonable Accommodation Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities throughout the application process. Please contact talentresourceteam@dowjones.com and include "Reasonable Accommodation" in the subject line and a brief description of the assistance needed.
#J-18808-Ljbffr