Energy Jobline ZR
Senior Lifecycle & Marketing Operations Manager in Chicago
Energy Jobline ZR, Chicago, Illinois, United States, 60290
Energy Jobline is the largest and fastest growing global Energy Job Board and Energy Hub. We have an audience reach of over 7 million energy professionals, 400,000+ monthly advertised global energy and engineering jobs, and work with the leading energy companies worldwide.
We focus on the Oil & Gas, Renewables, Engineering, Power, and Nuclear markets as well as emerging technologies in EV, Battery, and Fusion. We are committed to ensuring that we offer the most exciting career opportunities from around the world for our jobseekers.
Job DescriptionJob DescriptionProvi is a leader in the B2B digital marketplace for the wholesale alcohol industry, and we’re seeking a talented
Senior Lifecycle & Marketing Operations Manager
to join our Marketing Team. This role is the cornerstone of our marketing team’s next phase. You will be responsible for designing, executing, and optimizing lifecycle programs and marketing operations that drive acquisition, conversion, and retention. Your work will ensure that go-to-market (GTM) launches, ongoing campaigns, and communications are flawlessly executed and continually improved. By implementing best-in-class segmentation, personalization, and automation, you will safeguard Provi’s growth initiatives and unlock new levels of customer engagement and revenue .What You’ll Be Doing
Lifecycle Program Leadership:
Architect and manage always-on lifecycle marketing programs, including onboarding, reactivation, retention, and win-back campaigns. Ensure these programs are highly segmented and personalized for diverse segments (e.g., bars, restaurants, liquor stores) and regional markets.
GTM Execution:
Serve as the operational backbone for all GTM launches, such as new market entries and strategic partnerships. Develop scalable processes that prevent execution risk and drive seamless campaign rollouts.
Acquisition & Conversion Optimization:
Drive first-order conversion and accelerate the path from sign-up to order by leveraging data-driven segmentation, targeted messaging, and campaign automation. Monitor and improve key funnel metrics, including first-order conversion rate, time-to-first-order, and searcher-to-orderer conversion.
Email & Channel Operations:
Oversee the creation, delivery, and optimization of all lifecycle email communications, including onboarding series, seasonal promotions, newsletters, product updates, and re-engagement campaigns. Ensure messaging is actionable, relevant, and drives both direct and indirect conversions.
Marketing Operations & Technology:
Own the marketing technology stack, including HubSpot CRM, marketing automation platforms, consent management, and integrations with analytics and reporting tools. Develop and maintain workflows, manage audience segmentation, and ensure compliance with privacy regulations.
Analytics & Reporting:
Establish and track KPIs tied to business outcomes. Analyze campaign performance, generate actionable insights, and iterate on programs to maximize ROI.
Cross-Functional Collaboration:
Partner closely with product, publishing, sales, and customer success teams to share insights, align on messaging, and coordinate multi-channel campaigns. Facilitate feedback loops to continuously improve lifecycle touchpoints.
What We’re Looking For
3-5 years of Lifecycle Marketing Expertise:
Proven experience designing and optimizing multi-stage lifecycle programs (onboarding, retention, reactivation, win-back) with a deep understanding of segmentation, personalization, and behavioral triggers.
Operational Excellence:
Strong background in marketing operations, including process development, workflow automation, and campaign execution.
Technical Proficiency:
Hands-on expertise with marketing automation and CRM platforms (especially HubSpot) and reporting/analytics solutions.
Analytical Mindset:
Data-driven approach to measuring, analyzing, and optimizing marketing performance.
Channel Mastery:
Advanced knowledge of email marketing, including deliverability, segmentation, and content strategy. Familiarity with other digital channels (paid search, SEO, partner referrals) is a plus.
Strategic Communication:
Exceptional written and verbal communication skills. Ability to craft compelling messaging and collaborate effectively across teams and with external partners.
Adaptability & Growth :
Comfort with ambiguity and change. Eagerness to learn, experiment, and scale programs as Provi grows and the industry evolves.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skillset, experience, and/or performance. Base pay is just one component of the Company’s total compensation package for employees. Other rewards may include long-term incentives and program-specific awards. In addition, the Company provides a variety of benefits to employees, including health insurance coverage, life, and insurance, a retirement savings plan, paid parental leave, paid holidays, and flexible paid time off (PTO). Make an impact:
Work directly with the management team to help grow the business. Find your groove and grow:
Provi keeps growing and you should too. Expand your skill set, diversify your experience and develop along with us. Enjoy competitive benefits:
Health, Dental, Vision, 401(k) with match, Commuter Perks, Long/Short Term , Employee Assistance Program, Unlimited PTO, and Paid Parental Leave. Be a part of something big:
Join a dynamic and innovative team that is working to change a major industry. Provi is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to , , , , or expression, , , genetics, , , or veteran status. If you're a qualified candidate with a and you need a reasonable accommodation in order to apply for this position, please contact us at jobs@provi.com.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
If you are interested in applying for this job please press the Apply Button and follow the application process. Energy Jobline wishes you the very best of luck in your next career move.
We focus on the Oil & Gas, Renewables, Engineering, Power, and Nuclear markets as well as emerging technologies in EV, Battery, and Fusion. We are committed to ensuring that we offer the most exciting career opportunities from around the world for our jobseekers.
Job DescriptionJob DescriptionProvi is a leader in the B2B digital marketplace for the wholesale alcohol industry, and we’re seeking a talented
Senior Lifecycle & Marketing Operations Manager
to join our Marketing Team. This role is the cornerstone of our marketing team’s next phase. You will be responsible for designing, executing, and optimizing lifecycle programs and marketing operations that drive acquisition, conversion, and retention. Your work will ensure that go-to-market (GTM) launches, ongoing campaigns, and communications are flawlessly executed and continually improved. By implementing best-in-class segmentation, personalization, and automation, you will safeguard Provi’s growth initiatives and unlock new levels of customer engagement and revenue .What You’ll Be Doing
Lifecycle Program Leadership:
Architect and manage always-on lifecycle marketing programs, including onboarding, reactivation, retention, and win-back campaigns. Ensure these programs are highly segmented and personalized for diverse segments (e.g., bars, restaurants, liquor stores) and regional markets.
GTM Execution:
Serve as the operational backbone for all GTM launches, such as new market entries and strategic partnerships. Develop scalable processes that prevent execution risk and drive seamless campaign rollouts.
Acquisition & Conversion Optimization:
Drive first-order conversion and accelerate the path from sign-up to order by leveraging data-driven segmentation, targeted messaging, and campaign automation. Monitor and improve key funnel metrics, including first-order conversion rate, time-to-first-order, and searcher-to-orderer conversion.
Email & Channel Operations:
Oversee the creation, delivery, and optimization of all lifecycle email communications, including onboarding series, seasonal promotions, newsletters, product updates, and re-engagement campaigns. Ensure messaging is actionable, relevant, and drives both direct and indirect conversions.
Marketing Operations & Technology:
Own the marketing technology stack, including HubSpot CRM, marketing automation platforms, consent management, and integrations with analytics and reporting tools. Develop and maintain workflows, manage audience segmentation, and ensure compliance with privacy regulations.
Analytics & Reporting:
Establish and track KPIs tied to business outcomes. Analyze campaign performance, generate actionable insights, and iterate on programs to maximize ROI.
Cross-Functional Collaboration:
Partner closely with product, publishing, sales, and customer success teams to share insights, align on messaging, and coordinate multi-channel campaigns. Facilitate feedback loops to continuously improve lifecycle touchpoints.
What We’re Looking For
3-5 years of Lifecycle Marketing Expertise:
Proven experience designing and optimizing multi-stage lifecycle programs (onboarding, retention, reactivation, win-back) with a deep understanding of segmentation, personalization, and behavioral triggers.
Operational Excellence:
Strong background in marketing operations, including process development, workflow automation, and campaign execution.
Technical Proficiency:
Hands-on expertise with marketing automation and CRM platforms (especially HubSpot) and reporting/analytics solutions.
Analytical Mindset:
Data-driven approach to measuring, analyzing, and optimizing marketing performance.
Channel Mastery:
Advanced knowledge of email marketing, including deliverability, segmentation, and content strategy. Familiarity with other digital channels (paid search, SEO, partner referrals) is a plus.
Strategic Communication:
Exceptional written and verbal communication skills. Ability to craft compelling messaging and collaborate effectively across teams and with external partners.
Adaptability & Growth :
Comfort with ambiguity and change. Eagerness to learn, experiment, and scale programs as Provi grows and the industry evolves.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skillset, experience, and/or performance. Base pay is just one component of the Company’s total compensation package for employees. Other rewards may include long-term incentives and program-specific awards. In addition, the Company provides a variety of benefits to employees, including health insurance coverage, life, and insurance, a retirement savings plan, paid parental leave, paid holidays, and flexible paid time off (PTO). Make an impact:
Work directly with the management team to help grow the business. Find your groove and grow:
Provi keeps growing and you should too. Expand your skill set, diversify your experience and develop along with us. Enjoy competitive benefits:
Health, Dental, Vision, 401(k) with match, Commuter Perks, Long/Short Term , Employee Assistance Program, Unlimited PTO, and Paid Parental Leave. Be a part of something big:
Join a dynamic and innovative team that is working to change a major industry. Provi is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to , , , , or expression, , , genetics, , , or veteran status. If you're a qualified candidate with a and you need a reasonable accommodation in order to apply for this position, please contact us at jobs@provi.com.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
If you are interested in applying for this job please press the Apply Button and follow the application process. Energy Jobline wishes you the very best of luck in your next career move.