Busey
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Social Media Manager
role at
Busey
Position Summary The Social Media Manager leads the planning, execution, and measurement of Busey’s social media strategies to strengthen our corporate reputation, amplify brand awareness, and engage meaningfully with audiences across our footprint. This individual partners closely with Marketing leadership to ensure consistent brand storytelling, timely communication, and proactive reputation management while delivering service excellence to our 4 Pillars.
Duties & Responsibilities Primary Responsibilities
Develop and manage Busey’s enterprise-wide social media strategy across platforms including Facebook, Instagram, LinkedIn, X/Twitter, YouTube, and emerging channels.
Oversee daily publishing, content calendars, community management, and engagement across all official channels.
Create compelling, brand‑aligned content (visual, video, written) that drives awareness, affinity, and audience growth.
Monitor conversations, trends, and issues in real time, responding to audiences and escalating concerns when appropriate.
Partner with Marketing, Communications, HR, and Community Relations to highlight corporate initiatives, campaigns, and associate engagement programs.
Manage paid social campaigns, ensuring strong ROI and alignment with broader marketing strategies.
Establish and report on social media KPIs, leveraging analytics to measure performance, optimize content, and inform leadership reporting.
Maintain and enforce brand, compliance, and regulatory standards in all social communications.
Provide ongoing education and guidance to internal stakeholders on social media best practices.
Support corporate reputation management through monitoring, reporting, and issue escalation.
Lead special projects and other initiatives as assigned.
Manage social media activity during off‑hours, including monitoring engagement and being on‑call to respond to urgent issues as needed.
Education & Experience Knowledge Of
Social media platforms, publishing tools, and analytics systems
Strong oral and written communication, with a focus on storytelling and audience engagement
Marketing, advertising, public relations, and digital media principles
Paid social campaign management and measurement
Ability To
Balance creative execution with regulatory and brand compliance requirements
Manage multiple priorities, adapt quickly, and meet deadlines
Analyze and interpret social media data to provide actionable insights
Lead projects with independence while collaborating effectively across teams
Education & Training
Bachelor’s degree in Marketing, Advertising, Communications, Journalism, or related field
3–5 years of social media or digital marketing experience (financial services experience preferred)
Proficiency with Microsoft Office; experience with social media management platforms (e.g., Sprout, Hootsuite, HubSpot, etc.)
Benefits & Compensation Salary offered is based on factors including, but not limited to, the job duties, required qualifications and relevant experience, and local market trends. The role may be eligible for bonus or incentives based on company and individual performance. (Base Pay Range: $61,000 - $82,000/year). Busey provides a competitive Total Rewards package offering 401(k) match, profit sharing, employee stock purchase plan, paid time off, medical, dental, vision, company‑paid life insurance and long‑term disability, supplemental voluntary life insurance, short‑term and long‑term disability, wellness incentives, and an employee assistance program. Eligible associates may also take advantage of pre‑tax health savings accounts and flexible spending accounts.
Equal Opportunity Busey values a diverse and inclusive workplace and strives to recruit, develop and retain individuals with exceptional talent. Busey is an Equal Opportunity Employer including Disability/Vets.
Unsolicited Resumes Busey Bank and its subsidiaries do not accept any liability for fees for resumes from recruiters or employment agencies (“Agency”) without a binding, written recruitment agreement between Busey and Agency. Any email or verbal contact with a Busey associate is not a binding agreement. Agencies without an agreement are requested not to contact any Busey associates with recruiting inquiries or resumes.
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Social Media Manager
role at
Busey
Position Summary The Social Media Manager leads the planning, execution, and measurement of Busey’s social media strategies to strengthen our corporate reputation, amplify brand awareness, and engage meaningfully with audiences across our footprint. This individual partners closely with Marketing leadership to ensure consistent brand storytelling, timely communication, and proactive reputation management while delivering service excellence to our 4 Pillars.
Duties & Responsibilities Primary Responsibilities
Develop and manage Busey’s enterprise-wide social media strategy across platforms including Facebook, Instagram, LinkedIn, X/Twitter, YouTube, and emerging channels.
Oversee daily publishing, content calendars, community management, and engagement across all official channels.
Create compelling, brand‑aligned content (visual, video, written) that drives awareness, affinity, and audience growth.
Monitor conversations, trends, and issues in real time, responding to audiences and escalating concerns when appropriate.
Partner with Marketing, Communications, HR, and Community Relations to highlight corporate initiatives, campaigns, and associate engagement programs.
Manage paid social campaigns, ensuring strong ROI and alignment with broader marketing strategies.
Establish and report on social media KPIs, leveraging analytics to measure performance, optimize content, and inform leadership reporting.
Maintain and enforce brand, compliance, and regulatory standards in all social communications.
Provide ongoing education and guidance to internal stakeholders on social media best practices.
Support corporate reputation management through monitoring, reporting, and issue escalation.
Lead special projects and other initiatives as assigned.
Manage social media activity during off‑hours, including monitoring engagement and being on‑call to respond to urgent issues as needed.
Education & Experience Knowledge Of
Social media platforms, publishing tools, and analytics systems
Strong oral and written communication, with a focus on storytelling and audience engagement
Marketing, advertising, public relations, and digital media principles
Paid social campaign management and measurement
Ability To
Balance creative execution with regulatory and brand compliance requirements
Manage multiple priorities, adapt quickly, and meet deadlines
Analyze and interpret social media data to provide actionable insights
Lead projects with independence while collaborating effectively across teams
Education & Training
Bachelor’s degree in Marketing, Advertising, Communications, Journalism, or related field
3–5 years of social media or digital marketing experience (financial services experience preferred)
Proficiency with Microsoft Office; experience with social media management platforms (e.g., Sprout, Hootsuite, HubSpot, etc.)
Benefits & Compensation Salary offered is based on factors including, but not limited to, the job duties, required qualifications and relevant experience, and local market trends. The role may be eligible for bonus or incentives based on company and individual performance. (Base Pay Range: $61,000 - $82,000/year). Busey provides a competitive Total Rewards package offering 401(k) match, profit sharing, employee stock purchase plan, paid time off, medical, dental, vision, company‑paid life insurance and long‑term disability, supplemental voluntary life insurance, short‑term and long‑term disability, wellness incentives, and an employee assistance program. Eligible associates may also take advantage of pre‑tax health savings accounts and flexible spending accounts.
Equal Opportunity Busey values a diverse and inclusive workplace and strives to recruit, develop and retain individuals with exceptional talent. Busey is an Equal Opportunity Employer including Disability/Vets.
Unsolicited Resumes Busey Bank and its subsidiaries do not accept any liability for fees for resumes from recruiters or employment agencies (“Agency”) without a binding, written recruitment agreement between Busey and Agency. Any email or verbal contact with a Busey associate is not a binding agreement. Agencies without an agreement are requested not to contact any Busey associates with recruiting inquiries or resumes.
#J-18808-Ljbffr