Valley Bank
Join to apply for the
Head of Consumer Marketing
role at
Valley Bank .
At Valley Bank, we believe in people’s growth potential. We invest in it. We protect it. We focus it. For nearly 100 years, we've been the bank that clients from every industry turn to for our expertise, strategies, and advice—building the kind of trust that can fuel every goal. We are the leading relationship bank built for growth—with over $60 billion in assets, 3,800 experts, and more than 200 consumer branches and commercial banking offices in communities across the United States.
We are all driven by an ambition that goes deeper than just having a job. That’s why when you work for us, we make it our goal to help you focus on what drives you—turning your passions and strengths into assets you can use to propel your ambitions and build the professional legacy you want. Because when we say we’re a relationship bank built for growth, that’s not just reserved for our clients—that includes all our associates as well.
Responsibilities
Define and execute a clear, differentiated brand strategy for the Retail Bank, reflecting customer‑centric values and regional leadership.
Develop distinct brand identities for each consumer product, addressing well‑defined customer needs and standing out in competitive categories.
Ensure brand consistency across all touchpoints—digital, branch, product communications, and advertising.
Lead multichannel marketing strategies to drive acquisition, deepen relationships, and improve retention.
Optimize paid media ROI, CRM, SEO/SEM, and digital funnel performance, strategically reducing customer acquisition costs.
Collaborate with product and customer experience teams to create go‑to‑market plans for innovative, customer‑first products in deposits, lending, payments, and small business.
Build and inspire a high‑performing marketing team fostering a culture rooted in a customer‑centric mindset and innovation.
Leverage segmentation, behavioral data, and voice‑of‑customer feedback to optimize campaigns and customer journeys.
Required Skills
Proven track record in building strong brands and delivering measurable growth through integrated marketing strategies.
Deep expertise in digital and performance marketing optimization, marketing automation, and ROI improvement.
Strong understanding of financial products, customer behavior, and the regulatory environment.
Exceptional strategic thinking and analytical skills to translate complex financial solutions into compelling, customer‑relevant value propositions.
Cross‑functional collaboration abilities to actively engage stakeholders and partner with business leaders, analytics, and product teams to deliver integrated customer and business outcomes.
Ability to apply creativity and innovation to promote a fresh approach to marketing strategies.
Required Experience
Bachelor’s degree in Marketing, Business Administration, or related field required; MBA or advanced degree preferred.
Minimum of 10 years of marketing experience, with at least 7 years of progressive marketing leadership in consumer and/or business banking or fintech.
Seniority Level Executive
Employment Type Full‑time
Job Function Marketing and Sales
Industries Banking
#J-18808-Ljbffr
Head of Consumer Marketing
role at
Valley Bank .
At Valley Bank, we believe in people’s growth potential. We invest in it. We protect it. We focus it. For nearly 100 years, we've been the bank that clients from every industry turn to for our expertise, strategies, and advice—building the kind of trust that can fuel every goal. We are the leading relationship bank built for growth—with over $60 billion in assets, 3,800 experts, and more than 200 consumer branches and commercial banking offices in communities across the United States.
We are all driven by an ambition that goes deeper than just having a job. That’s why when you work for us, we make it our goal to help you focus on what drives you—turning your passions and strengths into assets you can use to propel your ambitions and build the professional legacy you want. Because when we say we’re a relationship bank built for growth, that’s not just reserved for our clients—that includes all our associates as well.
Responsibilities
Define and execute a clear, differentiated brand strategy for the Retail Bank, reflecting customer‑centric values and regional leadership.
Develop distinct brand identities for each consumer product, addressing well‑defined customer needs and standing out in competitive categories.
Ensure brand consistency across all touchpoints—digital, branch, product communications, and advertising.
Lead multichannel marketing strategies to drive acquisition, deepen relationships, and improve retention.
Optimize paid media ROI, CRM, SEO/SEM, and digital funnel performance, strategically reducing customer acquisition costs.
Collaborate with product and customer experience teams to create go‑to‑market plans for innovative, customer‑first products in deposits, lending, payments, and small business.
Build and inspire a high‑performing marketing team fostering a culture rooted in a customer‑centric mindset and innovation.
Leverage segmentation, behavioral data, and voice‑of‑customer feedback to optimize campaigns and customer journeys.
Required Skills
Proven track record in building strong brands and delivering measurable growth through integrated marketing strategies.
Deep expertise in digital and performance marketing optimization, marketing automation, and ROI improvement.
Strong understanding of financial products, customer behavior, and the regulatory environment.
Exceptional strategic thinking and analytical skills to translate complex financial solutions into compelling, customer‑relevant value propositions.
Cross‑functional collaboration abilities to actively engage stakeholders and partner with business leaders, analytics, and product teams to deliver integrated customer and business outcomes.
Ability to apply creativity and innovation to promote a fresh approach to marketing strategies.
Required Experience
Bachelor’s degree in Marketing, Business Administration, or related field required; MBA or advanced degree preferred.
Minimum of 10 years of marketing experience, with at least 7 years of progressive marketing leadership in consumer and/or business banking or fintech.
Seniority Level Executive
Employment Type Full‑time
Job Function Marketing and Sales
Industries Banking
#J-18808-Ljbffr