Iterative Health
Senior Product Marketing Manager - Life Sciences
Iterative Health, Cambridge, Massachusetts, us, 02140
4 days ago Be among the first 25 applicants
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Iterative Health is a healthcare technology and services company accelerating the advancement of clinical research to transform patient outcomes. The Iterative Health Site Network is a premier network of 80+ clinical research sites across the US and Europe, accelerating the path to market for gastrointestinal (GI) and hepatology novel therapies. Our focus is on driving the success and growth of our partner sites by empowering them with tech‑enabled services. By combining deep expertise in clinical trials with cutting‑edge AI, we empower research teams and study sponsors to expand and expedite access to novel therapeutics for patients in need.
We are seeking a Senior Product Marketing Manager to drive positioning, messaging, and marketing initiatives across our business. This role is highly cross‑functional, collaborating with the Life Sciences Partnerships team, Professional Services, Product, and Brand/Creative.
Core Audiences
Life Science Sponsors, including pharmaceutical, biotech, and CRO partners
Clinical Research Sites within our expanding GI and Hepatology network
Reporting to the Head of Marketing, you will help shape our marketing strategy, build strong narratives, create compelling content, and optimize marketing programs. The ideal candidate is a highly motivated, hands‑on marketer who thrives in a fast‑paced, fluid environment.
Responsibilities
Partner with the Head of Marketing to develop and execute a comprehensive marketing plan.
Develop and refine customer personas, positioning statements, and messaging frameworks for Life Sciences sponsors and HCPs.
Produce compelling, on‑brand content—including pitch decks, one‑pagers, case studies, website copy, infographics, and blog posts—in partnership with our in‑house design team.
Collaborate cross‑functionally to uncover differentiating claims, success stories, and product value that resonate with target audiences.
Evaluate marketing campaign performance and share key learnings and ROI metrics with stakeholders to inform future strategy.
Support the development and execution of B2B account‑based marketing (ABM) strategies tailored to high‑value Life Sciences stakeholders.
Analyze market trends, competitive positioning, and customer insights to inform go‑to‑market (GTM) strategies and product messaging.
Design and optimize brand awareness campaigns to grow credibility, trust, and mindshare among sponsors and research sites.
Work closely with HCP consultants and sponsor partners to develop co‑branded assets, educational content, and case studies.
Prepare and deliver updates in monthly business reviews with leadership and key stakeholders.
Qualities We Value
Growth: Continuously challenge yourself to learn, evolve, and exceed goals, no matter the barrier in front of you.
Responsibility: Pro‑active & take ownership of your work, excited to lead projects end‑to‑end and prioritize tasks in a dynamic, fast‑paced environment.
Impact: Focus on outcomes, not just activity—bringing creativity and analytical thinking to drive meaningful results for our customers and business.
Team: Collaborate effectively across functions, communicate, and navigate ambiguity and change well.
Required Qualifications
Bachelor’s degree in marketing, business, or a related field.
5–8 years of experience, including 3+ years in marketing or related marketing functions.
Prior experience in clinical research operations, gastroenterology, or the life sciences industry.
Preferred Qualifications
Familiarity with CRM and marketing automation tools, especially HubSpot.
Exceptional communication, storytelling, and content development skills.
Location & Travel
Hybrid role at headquarters in NYC or Cambridge, MA.
Travel: 10–15% for meetings and industry conferences.
At Iterative Health, we’re actively working towards creating an environment that is representative of the diversity of patients our technology serves. If you require any accommodations to make the application process more accessible, please contact CandidateAccommodations@iterative.health.
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Get AI-powered advice on this job and more exclusive features.
Iterative Health is a healthcare technology and services company accelerating the advancement of clinical research to transform patient outcomes. The Iterative Health Site Network is a premier network of 80+ clinical research sites across the US and Europe, accelerating the path to market for gastrointestinal (GI) and hepatology novel therapies. Our focus is on driving the success and growth of our partner sites by empowering them with tech‑enabled services. By combining deep expertise in clinical trials with cutting‑edge AI, we empower research teams and study sponsors to expand and expedite access to novel therapeutics for patients in need.
We are seeking a Senior Product Marketing Manager to drive positioning, messaging, and marketing initiatives across our business. This role is highly cross‑functional, collaborating with the Life Sciences Partnerships team, Professional Services, Product, and Brand/Creative.
Core Audiences
Life Science Sponsors, including pharmaceutical, biotech, and CRO partners
Clinical Research Sites within our expanding GI and Hepatology network
Reporting to the Head of Marketing, you will help shape our marketing strategy, build strong narratives, create compelling content, and optimize marketing programs. The ideal candidate is a highly motivated, hands‑on marketer who thrives in a fast‑paced, fluid environment.
Responsibilities
Partner with the Head of Marketing to develop and execute a comprehensive marketing plan.
Develop and refine customer personas, positioning statements, and messaging frameworks for Life Sciences sponsors and HCPs.
Produce compelling, on‑brand content—including pitch decks, one‑pagers, case studies, website copy, infographics, and blog posts—in partnership with our in‑house design team.
Collaborate cross‑functionally to uncover differentiating claims, success stories, and product value that resonate with target audiences.
Evaluate marketing campaign performance and share key learnings and ROI metrics with stakeholders to inform future strategy.
Support the development and execution of B2B account‑based marketing (ABM) strategies tailored to high‑value Life Sciences stakeholders.
Analyze market trends, competitive positioning, and customer insights to inform go‑to‑market (GTM) strategies and product messaging.
Design and optimize brand awareness campaigns to grow credibility, trust, and mindshare among sponsors and research sites.
Work closely with HCP consultants and sponsor partners to develop co‑branded assets, educational content, and case studies.
Prepare and deliver updates in monthly business reviews with leadership and key stakeholders.
Qualities We Value
Growth: Continuously challenge yourself to learn, evolve, and exceed goals, no matter the barrier in front of you.
Responsibility: Pro‑active & take ownership of your work, excited to lead projects end‑to‑end and prioritize tasks in a dynamic, fast‑paced environment.
Impact: Focus on outcomes, not just activity—bringing creativity and analytical thinking to drive meaningful results for our customers and business.
Team: Collaborate effectively across functions, communicate, and navigate ambiguity and change well.
Required Qualifications
Bachelor’s degree in marketing, business, or a related field.
5–8 years of experience, including 3+ years in marketing or related marketing functions.
Prior experience in clinical research operations, gastroenterology, or the life sciences industry.
Preferred Qualifications
Familiarity with CRM and marketing automation tools, especially HubSpot.
Exceptional communication, storytelling, and content development skills.
Location & Travel
Hybrid role at headquarters in NYC or Cambridge, MA.
Travel: 10–15% for meetings and industry conferences.
At Iterative Health, we’re actively working towards creating an environment that is representative of the diversity of patients our technology serves. If you require any accommodations to make the application process more accessible, please contact CandidateAccommodations@iterative.health.
#J-18808-Ljbffr