Sistas In Sales
4 days ago Be among the first 25 applicants
About Gusto At Gusto, we’re on a mission to grow the small business economy. We handle the hard stuff—like payroll, health insurance, 401(k)s, and HR—so owners can focus on their craft and customers. With teams in Denver, San Francisco, and New York, we’re proud to support more than 400,000 small businesses across the country, and we’re building a workplace that represents and celebrates the customers we serve.
About the Role As a Senior Marketing Manager, you will drive growth across our accountant (indirect) channel through a mix of Account-Based Marketing (ABM), content generation, and paid media campaigns. You’ll lead the strategy, execution, and optimization of multi‑channel programs, delivering the right message to the right partners at the right time. You’ll work closely with lifecycle marketing, product marketing, revenue operations and Sales teams to conceptualize key moments of interaction across our user journey, ensuring we communicate with partners in strategic, timely, and thoughtful ways. You’re data‑driven and customer obsessed.
Key Responsibilities
Develop and execute a scalable acquisition and engagement playbook for the accountant channel, defining key partner segments and tailored strategies.
Lead ABM campaigns from end‑to‑end, including strategy, tactical execution, vendor management, and reporting.
Partner with Revenue and Sales leaders to shape the long‑term ABM strategy, with goals tied to pipeline creation, partner activation, and engagement.
Collaborate with cross‑functional teams (Product Marketing, Sales, Marketing Ops, Sales Enablement, Lifecycle) for consistent messaging and seamless partner experiences.
Own the experimentation roadmap, testing and optimizing across channels (paid media, content syndication, email, events, etc.) to identify scalable programs.
Drive content development (case studies, thought leadership, co‑marketing materials) that resonates with accountants and strengthens Gusto’s brand.
Provide ongoing reporting and insights on campaign effectiveness, sharing learnings to guide future strategy.
Stay ahead of industry trends (AI, marketing tech, etc.) and bring innovative ideas to accelerate channel growth.
What We’re Looking For
10+ years of overall marketing experience, including at least 3+ years in ABM or partner marketing campaign management.
Proven success designing and executing multi‑channel B2B marketing campaigns that deliver measurable impact across the customer journey.
Strong expertise in at least one paid media channel (Google, Meta, LinkedIn, or equivalent).
Hands‑on experience with ABM platforms (6sense, Demandbase, ZoomInfo, or similar).
Strong analytical skills: ability to interpret campaign performance, segment data, and generate actionable insights.
Ability to leverage AI‑powered tools and platforms to enhance efficiency and scale.
Collaborative mindset with experience working closely with Sales, RevOps, and Product Marketing teams.
Exceptional written and verbal communication skills with the ability to simplify complex ideas.
Experience driving growth of accountant or indirect partner channels is a strong plus.
BA/BS degree required; MBA or advanced degree a plus.
Compensation Base salary ranges from $134,000–$190,000 per year depending on location: Denver, Atlanta, Phoenix ($134k–$160k); San Francisco & New York ($160k–$190k).
Please note, final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.
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About Gusto At Gusto, we’re on a mission to grow the small business economy. We handle the hard stuff—like payroll, health insurance, 401(k)s, and HR—so owners can focus on their craft and customers. With teams in Denver, San Francisco, and New York, we’re proud to support more than 400,000 small businesses across the country, and we’re building a workplace that represents and celebrates the customers we serve.
About the Role As a Senior Marketing Manager, you will drive growth across our accountant (indirect) channel through a mix of Account-Based Marketing (ABM), content generation, and paid media campaigns. You’ll lead the strategy, execution, and optimization of multi‑channel programs, delivering the right message to the right partners at the right time. You’ll work closely with lifecycle marketing, product marketing, revenue operations and Sales teams to conceptualize key moments of interaction across our user journey, ensuring we communicate with partners in strategic, timely, and thoughtful ways. You’re data‑driven and customer obsessed.
Key Responsibilities
Develop and execute a scalable acquisition and engagement playbook for the accountant channel, defining key partner segments and tailored strategies.
Lead ABM campaigns from end‑to‑end, including strategy, tactical execution, vendor management, and reporting.
Partner with Revenue and Sales leaders to shape the long‑term ABM strategy, with goals tied to pipeline creation, partner activation, and engagement.
Collaborate with cross‑functional teams (Product Marketing, Sales, Marketing Ops, Sales Enablement, Lifecycle) for consistent messaging and seamless partner experiences.
Own the experimentation roadmap, testing and optimizing across channels (paid media, content syndication, email, events, etc.) to identify scalable programs.
Drive content development (case studies, thought leadership, co‑marketing materials) that resonates with accountants and strengthens Gusto’s brand.
Provide ongoing reporting and insights on campaign effectiveness, sharing learnings to guide future strategy.
Stay ahead of industry trends (AI, marketing tech, etc.) and bring innovative ideas to accelerate channel growth.
What We’re Looking For
10+ years of overall marketing experience, including at least 3+ years in ABM or partner marketing campaign management.
Proven success designing and executing multi‑channel B2B marketing campaigns that deliver measurable impact across the customer journey.
Strong expertise in at least one paid media channel (Google, Meta, LinkedIn, or equivalent).
Hands‑on experience with ABM platforms (6sense, Demandbase, ZoomInfo, or similar).
Strong analytical skills: ability to interpret campaign performance, segment data, and generate actionable insights.
Ability to leverage AI‑powered tools and platforms to enhance efficiency and scale.
Collaborative mindset with experience working closely with Sales, RevOps, and Product Marketing teams.
Exceptional written and verbal communication skills with the ability to simplify complex ideas.
Experience driving growth of accountant or indirect partner channels is a strong plus.
BA/BS degree required; MBA or advanced degree a plus.
Compensation Base salary ranges from $134,000–$190,000 per year depending on location: Denver, Atlanta, Phoenix ($134k–$160k); San Francisco & New York ($160k–$190k).
Please note, final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.
#J-18808-Ljbffr