Vista Higher Learning
Senior Product Marketing Manager
You are a Senior Product Marketing Manager that enjoys collaborating with others, driving go-to-market strategies, product positioning, and campaign execution for educational products. Your strengths include making key decisions, setting priorities, and championing best-in-class marketing practices that shape how products are perceived and adopted within the market segment. We are passionate, innovative, lifelong learners, and creative thinkers working to develop culturally authentic language learning products for K-12 schools and universities. As our new Senior Product Marketing Manager on our Higher Education team, you will be the strategic lead for product marketing initiatives across our portfolio. Reporting directly to the Associate Director of Product Marketing, you will be the primary owner of product marketing for assigned programs and an active collaborator cross-functionally with the sales, editorial, and technical teams. In this role you will: Design and implement innovative go-to-market plans for higher education products, leveraging deep market insights and a full spectrum of marketing channels. Develop compelling product positioning and messaging that differentiates our offerings in a competitive higher ed landscape. Proactively identify market opportunities and threats and adjust strategies accordingly. Design, launch, and optimize integrated marketing campaigns. Take full ownership of campaign performance, using analytics to drive continuous improvement and ROI. Create and deliver targeted training and enablement materials for sales teams, equipping them to articulate product value, address objections, and win business. Oversee the creation of digital and print marketing assets from concept through production, ensuring alignment with strategic goals and brand standards. Maintain expert-level knowledge of the higher education market, competitors, and customer needs. Gather and synthesize feedback from stakeholders to inform product and marketing decisions. Act as product marketing lead in cross-functional teams, driving alignment and execution across marketing, sales, editorial, and technical development. Independently manage multiple high-priority projects in a fast-paced environment, ensuring deadlines, budgets, and quality standards are met. Collaborate with the Associate Director, Product Marketing, and other leaders to set strategic direction, prioritize initiatives, and allocate resources. Represent product marketing in external forums, conferences, and customer meetings as needed, advocating for our products and brand. You must have (minimum required skills & experience): Bachelor's degree in marketing, English, world language, education, or related field. 7+ years of marketing experience, including minimum 4 years in product marketing within the publishing or educational technology (edtech) markets. Demonstrated expertise in strategic marketing, campaign management, and sales enablement. Advanced skills in market analysis, positioning, and messaging. Outstanding communication and presentation skills; able to influence and engage stakeholders at all levels. Proven ability to work autonomously, make decisions, and drive projects to completion. Experience with marketing and sales systems (CRM, analytics, automation platforms). Strong organizational and project management skills. Willingness to travel up to 20% for meetings, conferences, and customer engagements. Ideal if you have or are (preferred skills & experience): MBA or advanced degree is a plus. Product marketing experience within higher education sector strongly preferred. Location: Remote/Boston-Hybrid Position requires current residence within close proximity to our Boston, MA office location and willingness to work a Hybrid schedule with Tuesdays and Thursdays required in-office minimum. Relocation assistance is not available for this role.
You are a Senior Product Marketing Manager that enjoys collaborating with others, driving go-to-market strategies, product positioning, and campaign execution for educational products. Your strengths include making key decisions, setting priorities, and championing best-in-class marketing practices that shape how products are perceived and adopted within the market segment. We are passionate, innovative, lifelong learners, and creative thinkers working to develop culturally authentic language learning products for K-12 schools and universities. As our new Senior Product Marketing Manager on our Higher Education team, you will be the strategic lead for product marketing initiatives across our portfolio. Reporting directly to the Associate Director of Product Marketing, you will be the primary owner of product marketing for assigned programs and an active collaborator cross-functionally with the sales, editorial, and technical teams. In this role you will: Design and implement innovative go-to-market plans for higher education products, leveraging deep market insights and a full spectrum of marketing channels. Develop compelling product positioning and messaging that differentiates our offerings in a competitive higher ed landscape. Proactively identify market opportunities and threats and adjust strategies accordingly. Design, launch, and optimize integrated marketing campaigns. Take full ownership of campaign performance, using analytics to drive continuous improvement and ROI. Create and deliver targeted training and enablement materials for sales teams, equipping them to articulate product value, address objections, and win business. Oversee the creation of digital and print marketing assets from concept through production, ensuring alignment with strategic goals and brand standards. Maintain expert-level knowledge of the higher education market, competitors, and customer needs. Gather and synthesize feedback from stakeholders to inform product and marketing decisions. Act as product marketing lead in cross-functional teams, driving alignment and execution across marketing, sales, editorial, and technical development. Independently manage multiple high-priority projects in a fast-paced environment, ensuring deadlines, budgets, and quality standards are met. Collaborate with the Associate Director, Product Marketing, and other leaders to set strategic direction, prioritize initiatives, and allocate resources. Represent product marketing in external forums, conferences, and customer meetings as needed, advocating for our products and brand. You must have (minimum required skills & experience): Bachelor's degree in marketing, English, world language, education, or related field. 7+ years of marketing experience, including minimum 4 years in product marketing within the publishing or educational technology (edtech) markets. Demonstrated expertise in strategic marketing, campaign management, and sales enablement. Advanced skills in market analysis, positioning, and messaging. Outstanding communication and presentation skills; able to influence and engage stakeholders at all levels. Proven ability to work autonomously, make decisions, and drive projects to completion. Experience with marketing and sales systems (CRM, analytics, automation platforms). Strong organizational and project management skills. Willingness to travel up to 20% for meetings, conferences, and customer engagements. Ideal if you have or are (preferred skills & experience): MBA or advanced degree is a plus. Product marketing experience within higher education sector strongly preferred. Location: Remote/Boston-Hybrid Position requires current residence within close proximity to our Boston, MA office location and willingness to work a Hybrid schedule with Tuesdays and Thursdays required in-office minimum. Relocation assistance is not available for this role.