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Contorion GmbH

Head of Paid Marketing (f/m/x)

Contorion GmbH, New Bremen, Ohio, United States

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Contorion is Germany's largest online specialist retailer for professional tradesmen and industrial supplies. To realize our vision of revolutionizing the offer for small and medium-sized companies, we are looking for dynamic and motivated people who want to become part of our team!

Are you a data-driven marketing leader with a passion for driving growth through innovative strategies? We are looking for a Head of Performance Marketing to take ownership of our paid channels, lead a team, and drive performance at scale. In this role, you will be responsible for shaping and executing our performance marketing strategy while fostering cross-functional collaboration across departments to maximize business impact.

Responsibilities

Lead and develop the Performance Marketing team, providing guidance, coaching, and strategic direction.

Define the strategy and roadmap for SEA campaigns (Google Ads, Bing, etc.), ensuring alignment with business objectives.

Oversee additional PPC channels, including affiliate marketing, price comparison engines, and retargeting campaigns.

Continuously analyze and optimize campaigns to improve KPIs such as ROAS, LTV and CPA.

Implement advanced bidding strategies, segmentation, and campaign management to maximize performance.

Analyze campaign data to uncover trends, opportunities, and areas for improvement.

Leverage data-driven insights to identify trends, opportunities, and areas for improvement, ensuring a test-and-learn approach.

Foster strong cross-functional collaboration with other teams (e.g., Product, Data, CRM) to ensure marketing strategies are aligned with overall company goals.

Qualifications

8+ years of experience in performance marketing, with a strong focus on SEA and other PPC channels, preferably in an eCommerce setting.

+4 years of strong leadership skills to guide and grow the Performance Marketing team.

Proven track record of managing high-budget campaigns that deliver measurable business impact.

Deep expertise in Google Ads, PPC management tools, Excel/Google Sheets and BI tools (e.g., Tableau, Looker).

Exceptional communication and presentation skills to translate data into actionable insights and drive strategic initiatives across the company.

Strong critical thinking, opportunity identification, and problem‑solving skills.

Strong collaborator who works across teams and aligns goals.

Benefits

Flexibility: Hybrid work approach and option to work part‑time from home.

Work‑life balance: 30 days of vacation, possibility to work remotely from abroad, and sabbaticals.

Mobility: Subsidized public transport ticket or job bike.

Health & Wellbeing: Access to nilo.health and Urban Sports; company events; fruit, drinks, and granola in the office.

Development: Regular feedback and training opportunities, tools for personal development plan.

Culture: Transparency, respect, courage, passion; cooperative working environment.

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