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Coforge

Salesforce Marketing Cloud LEAD (Windsor)

Coforge, Windsor, Connecticut, United States, 06006

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Job Title: Salesforce - Marketing Cloud LEAD Skills: Marketing Cloud Studios, HTML, CSS and AMPscript, Experience: 10-12 Years Location: Windsor, CT Job Type: Fulltime

We at Coforge are hiring for Salesforce - Marketing Cloud with the following skills:

Build, test and deploy marketing and email campaigns including personalization and dynamic content across different Marketing Cloud Studios. Develop email templates, which will include coding of emails using HTML, CSS and AMP script. Leverage Journey Builder to deliver multi-touch communications. Create SQL queries in Automation Studio to segment audiences. Build analytics reports and dashboards to provide visibility into marketing campaign/email results and measure effectiveness. Respond to common business requirements and perform administrative functions within Marketing Cloud. Maintain best practices for Marketing Automation Platforms, including troubleshooting, naming conventions, list management, etc. Provide troubleshooting / first line of support for stakeholders working on deliverables and encountering errors or technical issues with SFMC or Sales/Service Cloud platforms. 2 to 5 years direct experience building solutions on the SFMC platform: Cloud Pages, Smart Forms, Web Collect, Collect Tracking, Email Studio, Social Studio, Journey Builder, Mobile Studio, Automation studio. Proficient in Marketing cloud connector, data extensions, integration with external systems (API) and knowledge of DMP and data integration is key. Prior experience implementing full cycle projects in SF Marketing Cloud. Experience with responsive website design and various forms of online marketing including mobile, social, content, email, etc. Basic Salesforce administrative functions including process builder, triggers and workflow knowledge are desirable. Bachelors degree or equivalent. Preferred Salesforce Marketing Cloud certifications including Marketing Cloud Developer and Marketing Cloud Email Specialist. Good to have Salesforce Platform Developer certification. Salesforce Implementation experience. Google Analytics experience.