New Jersey Staffing
IT Business Partner Marketing Technology (Director Level)
New Jersey Staffing, Warren, New Jersey, us, 07059
Haleon It Business Partner Marketing Technology
Hello. We're Haleon. A new world-leading consumer healthcare company. Shaped by all of us. Together, we're improving everyday health for millions of people. By growing and innovating our global portfolio of category-leading brands including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum through a unique combination of deep human understanding and trusted science. What's more, we're achieving it in a company that we're building together. In an environment that we're co-creating. And a culture that's uniquely ours. Care to join us. It isn't a question. About The Role
As the IT Business Partner Marketing Technology for Haleon's US Market, you will serve as the strategic technology leader and trusted advisor to the US Consumer Experience and Marketing teams. You will define and drive the MarTech strategy, architecture, and roadmap to enable data-driven, personalized, and scalable marketing capabilities. This role is pivotal in aligning technology with commercial priorities, accelerating digital transformation, and ensuring Haleon remains at the forefront of consumer health innovation. Role Responsibilities
Strategic Leadership & Partnership Act as the primary liaison between US Marketing and Global/Regional Digital & Tech teams, including US Marketing Technology demand, planning and budget management Define and evolve the US MarTech roadmap across Audience, Media, Performance, Direct-to-Consumer (DTC), and Consumer Care Translate business goals into technology strategies that drive customer engagement, acquisition, and retention Co-development of Market use cases and campaigns with business stakeholders to achieve goals and value Champion the adoption of global MarTech capabilities while tailoring solutions to the US market needs, which includes vendor relationships with new and existing Marketing technology vendors Technology Enablement & Architecture Lead the design and implementation of a modern, scalable MarTech stack integrated with CRM, CDP, CMS, DAM, and analytics platforms Ensure seamless integration with enterprise systems (ERP, OMS, eCommerce, CIAM) and data infrastructure Drive innovation through experimentation with AI/ML, personalization, and automation tools Oversee the segmentation of the audience across all platforms and the deployment of personalized campaigns across all touchpoints Program Delivery & Governance Oversee delivery of MarTech initiatives, ensuring alignment with business priorities, timelines, and budgets Establish governance frameworks to ensure compliance with data privacy regulations (e.g., GDPR, CCPA) Manage vendor relationships and ensure optimal use of MarTech platforms and services Cross-Functional Collaboration Partner with Marketing, Commercial, Data, and IT teams to operationalize digital strategies Facilitate workshops and working sessions to gather requirements, define workflows, and drive process transformation Foster a culture of collaboration, knowledge sharing, and continuous improvement Strong interpersonal and influencing skills with the ability to engage and align diverse stakeholders Why You?
Basic Qualifications: Bachelor's degree in Marketing, Information Sciences and Technology, Computer Science, Engineering, or related field. 10+ years of experience in MarTech, Digital Marketing, or IT Strategy, with at least 5 years in a leadership role. Strong strategic thinker who is also hands-on Technologist with a track record of delivering CDP, DAM, B2B eCommerce and Sales Force automation. Preferred Qualifications: Master's degree in Business Administration, Information Systems, or related discipline. Proven experience in CPG, FMCG, or Consumer Health industries. Deep understanding of marketing automation, customer data platforms (CDP), content management systems (CMS), and analytics tools (GA4, GA360). Experience with Salesforce Marketing Cloud, Adobe Experience Cloud, or similar platforms. Familiarity with E2E integration methods (API, ETL, EDI) and data governance practices. Agile/Scrum/SAFe certifications and experience managing cross-functional delivery teams. Location
This role is hybrid-based in Warren, NJ with 3 in-office days required. Total Rewards
Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program. This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave. On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family. We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering. The salary range for this role is: $186,608 to $256,586 plus an 18% bonus.
Hello. We're Haleon. A new world-leading consumer healthcare company. Shaped by all of us. Together, we're improving everyday health for millions of people. By growing and innovating our global portfolio of category-leading brands including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum through a unique combination of deep human understanding and trusted science. What's more, we're achieving it in a company that we're building together. In an environment that we're co-creating. And a culture that's uniquely ours. Care to join us. It isn't a question. About The Role
As the IT Business Partner Marketing Technology for Haleon's US Market, you will serve as the strategic technology leader and trusted advisor to the US Consumer Experience and Marketing teams. You will define and drive the MarTech strategy, architecture, and roadmap to enable data-driven, personalized, and scalable marketing capabilities. This role is pivotal in aligning technology with commercial priorities, accelerating digital transformation, and ensuring Haleon remains at the forefront of consumer health innovation. Role Responsibilities
Strategic Leadership & Partnership Act as the primary liaison between US Marketing and Global/Regional Digital & Tech teams, including US Marketing Technology demand, planning and budget management Define and evolve the US MarTech roadmap across Audience, Media, Performance, Direct-to-Consumer (DTC), and Consumer Care Translate business goals into technology strategies that drive customer engagement, acquisition, and retention Co-development of Market use cases and campaigns with business stakeholders to achieve goals and value Champion the adoption of global MarTech capabilities while tailoring solutions to the US market needs, which includes vendor relationships with new and existing Marketing technology vendors Technology Enablement & Architecture Lead the design and implementation of a modern, scalable MarTech stack integrated with CRM, CDP, CMS, DAM, and analytics platforms Ensure seamless integration with enterprise systems (ERP, OMS, eCommerce, CIAM) and data infrastructure Drive innovation through experimentation with AI/ML, personalization, and automation tools Oversee the segmentation of the audience across all platforms and the deployment of personalized campaigns across all touchpoints Program Delivery & Governance Oversee delivery of MarTech initiatives, ensuring alignment with business priorities, timelines, and budgets Establish governance frameworks to ensure compliance with data privacy regulations (e.g., GDPR, CCPA) Manage vendor relationships and ensure optimal use of MarTech platforms and services Cross-Functional Collaboration Partner with Marketing, Commercial, Data, and IT teams to operationalize digital strategies Facilitate workshops and working sessions to gather requirements, define workflows, and drive process transformation Foster a culture of collaboration, knowledge sharing, and continuous improvement Strong interpersonal and influencing skills with the ability to engage and align diverse stakeholders Why You?
Basic Qualifications: Bachelor's degree in Marketing, Information Sciences and Technology, Computer Science, Engineering, or related field. 10+ years of experience in MarTech, Digital Marketing, or IT Strategy, with at least 5 years in a leadership role. Strong strategic thinker who is also hands-on Technologist with a track record of delivering CDP, DAM, B2B eCommerce and Sales Force automation. Preferred Qualifications: Master's degree in Business Administration, Information Systems, or related discipline. Proven experience in CPG, FMCG, or Consumer Health industries. Deep understanding of marketing automation, customer data platforms (CDP), content management systems (CMS), and analytics tools (GA4, GA360). Experience with Salesforce Marketing Cloud, Adobe Experience Cloud, or similar platforms. Familiarity with E2E integration methods (API, ETL, EDI) and data governance practices. Agile/Scrum/SAFe certifications and experience managing cross-functional delivery teams. Location
This role is hybrid-based in Warren, NJ with 3 in-office days required. Total Rewards
Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program. This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave. On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family. We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering. The salary range for this role is: $186,608 to $256,586 plus an 18% bonus.