Executive Alliance
Manager, CRM Marketing & Lifecycle Operations - Health & Wellness Food Products
Executive Alliance, Sherman Oaks, California, United States, 91423
Executive Alliance is pleased to represent our client who are a renowned global baby products manufacturer and distributor. They produce innovative products and functional gear for children and their caregivers, holding over 350+ patents to date, and more than 250 international product and brand design awards. Their products are sold in more than 50 countries and have received over 1M five-star reviews.
They are seeking a
Manager or Senior Manager of CRM Marketing & Lifecycle Operations
to drive revenue growth through customer engagement and retention, increasing customer lifetime value (LTV) across DTC channels.
NOTE: This hybrid (3/2) opportunity sits in the greater Los Angeles area near Sherman Oaks, CA. This is not a fully remote role.
The ideal Manager will be adept at building and optimizing customer journeys, leveraging data, and leading initiatives that foster long-term brand loyalty, and will be a champion cross-functional collaborator. This person will report to the Director, e-Commerce.
Responsibilities:
Customer Lifecycle Strategy:
Increase the company's repeat purchase rates and LTV by developing and implementing a comprehensive lifecycle marketing strategy focused on customer engagement and retention. Customer Journey Mapping:
Design and enhance customer journeys across acquisition, engagement, and retention, creating personalized, data-driven experiences that resonate with the company's diverse customer segments. Retention Marketing Programs:
Lead the development of retention programs such as loyalty initiatives, re-engagement efforts, and other CRM strategies (e.g., email, SMS, direct mail), ensuring campaigns are consistent with brand voice. Subscription Development:
Play a key role in developing the company's subscription business with strategies to drive subscriber acquisition, retention, and LTV. Data-Driven Optimization:
Use customer insights, data analytics, and personalization tactics to fuel retention strategies, continuously testing and optimizing campaigns to improve performance. Cross-Functional Collaboration:
Work closely with Marketing, Brand Design, Paid Acquisition, and Website operations teams to build a cohesive customer experience. KPI Monitoring & Reporting:
Track, analyze, and report on key performance indicators (KPIs) such as LTV, engagement, and retention, turning insights into actionable recommendations that drive revenue growth. Job Requirements:
Qualifications:
Experience:
6-8+ years in lifecycle, retention, or CRM marketing, with a focus on DTC or e-commerce; CPG experience preferred. Analytical Skills:
Strong analytical and data-driven mindset with experience using customer insights and KPIs to drive strategy and decision-making. Technical Skills:
Proficient in CRM tools and marketing automation platforms, with experience in data analysis and visualization tools. Customer-Centric Approach:
Proven ability to develop strategies that prioritize customer needs, satisfaction, and brand loyalty, in alignment with the company's mission. Cross-Channel Expertise:
Hands-on experience managing lifecycle marketing across email, SMS, push notifications, and direct mail. Collaboration:
Exceptional interpersonal and communication skills, with a track record of effective cross-functional collaboration. Creative Problem Solver:
Innovative thinker with the ability to bring fresh ideas to a fast-paced, mission-driven environment.
Contact Details:
Doug Wald Vice President of Recruiting Executive Alliance +1-631-493-0515 doug@execsallied.com
They are seeking a
Manager or Senior Manager of CRM Marketing & Lifecycle Operations
to drive revenue growth through customer engagement and retention, increasing customer lifetime value (LTV) across DTC channels.
NOTE: This hybrid (3/2) opportunity sits in the greater Los Angeles area near Sherman Oaks, CA. This is not a fully remote role.
The ideal Manager will be adept at building and optimizing customer journeys, leveraging data, and leading initiatives that foster long-term brand loyalty, and will be a champion cross-functional collaborator. This person will report to the Director, e-Commerce.
Responsibilities:
Customer Lifecycle Strategy:
Increase the company's repeat purchase rates and LTV by developing and implementing a comprehensive lifecycle marketing strategy focused on customer engagement and retention. Customer Journey Mapping:
Design and enhance customer journeys across acquisition, engagement, and retention, creating personalized, data-driven experiences that resonate with the company's diverse customer segments. Retention Marketing Programs:
Lead the development of retention programs such as loyalty initiatives, re-engagement efforts, and other CRM strategies (e.g., email, SMS, direct mail), ensuring campaigns are consistent with brand voice. Subscription Development:
Play a key role in developing the company's subscription business with strategies to drive subscriber acquisition, retention, and LTV. Data-Driven Optimization:
Use customer insights, data analytics, and personalization tactics to fuel retention strategies, continuously testing and optimizing campaigns to improve performance. Cross-Functional Collaboration:
Work closely with Marketing, Brand Design, Paid Acquisition, and Website operations teams to build a cohesive customer experience. KPI Monitoring & Reporting:
Track, analyze, and report on key performance indicators (KPIs) such as LTV, engagement, and retention, turning insights into actionable recommendations that drive revenue growth. Job Requirements:
Qualifications:
Experience:
6-8+ years in lifecycle, retention, or CRM marketing, with a focus on DTC or e-commerce; CPG experience preferred. Analytical Skills:
Strong analytical and data-driven mindset with experience using customer insights and KPIs to drive strategy and decision-making. Technical Skills:
Proficient in CRM tools and marketing automation platforms, with experience in data analysis and visualization tools. Customer-Centric Approach:
Proven ability to develop strategies that prioritize customer needs, satisfaction, and brand loyalty, in alignment with the company's mission. Cross-Channel Expertise:
Hands-on experience managing lifecycle marketing across email, SMS, push notifications, and direct mail. Collaboration:
Exceptional interpersonal and communication skills, with a track record of effective cross-functional collaboration. Creative Problem Solver:
Innovative thinker with the ability to bring fresh ideas to a fast-paced, mission-driven environment.
Contact Details:
Doug Wald Vice President of Recruiting Executive Alliance +1-631-493-0515 doug@execsallied.com