Floresville Independent School District
Communications Specialist
Floresville Independent School District, Floresville, Texas, United States, 78114
Job Title:
Communications Specialist Reports to: Superintendent Dept./School: Central Office Days: 226 Days / 12 mths
Updated: October 2025
Primary Purpose: Promote positive public relations between the school district and community.
Prepare and provide information to the public about the activities, goals, and policies of the school district.
Distribute pertinent information about the district and its activities to employees.
Qualifications: Education/Certification: Bachelor's degree in English, journalism, communications, or related field preferred
Special Knowledge/Skills:
Excellent public relations, organizational, communication, and interpersonal skills Ability to speak effectively before groups of employees, parents, or the public Ability to communicate effectively in both written and oral forms with all levels of management, both internal and external to the district Thorough knowledge of media relations and public relations functions Ability to use various types of software technology to develop spreadsheets, perform data analysis, word processing, graphic design and website content management as well as web-based technologies for creatively communicating district information
Experience: Three years journalism or communications experience preferred
Major Responsibilities and Duties: Public and Community Relations Serve as the information liaison between the school district and the community. Serve as district spokesperson and coordinate media coverage including preparing press releases, publishing articles and photos in local media, district website, social media and other publications. 2. Ensure that public information activities contribute to the attainment of district goals and objectives. 3. Design, prepare, and edit district publications including newsletters, recruitment brochures, programs for special events, district website, social media and other publications. 4. Take photographs for district publications, presentations, and displays. Record meetings or programs (both video and audio) throughout the district. 5. Serve as district representative on community committees as required. Demonstrate awareness of district-community needs and initiate activities to meet those needs including speaking at civic organization meetings and making presentations. 6. Serve as the Public Information Officer and respond to all media requests and Public Information Request. 7. Manage all district social media platforms and oversee the district website. Policies, Reports, and Law 1. Develop and publicize reports related to the performance of the district and articulate district goals and objectives. 2. Comply with policies established by federal and state law, State Board of Education rule, and local board policy. 3. Compile, maintain, and file all reports, records, and other documents as required. 4. Follow district safety protocols and emergency procedures.
Develop training options and/or improvement plans to ensure exemplary operation of the communications function.
Mental Demands/Physical Demands/Environmental Factors: Tools/Equipment Used: Standard office equipment including personal computer and peripherals; camera; video camera Posture: Prolonged sitting; occasional bending/stooping, pushing/pulling, and twisting Motion: Repetitive hand motions including frequent keyboarding and use of mouse; occasional reaching Lifting: Occasional light lifting and carrying (less than 15 pounds) Environment: May work prolonged or irregular hours; frequent district wide and statewide travel
Mental Demands:
Work with frequent interruptions; maintain emotional control under stress This document describes the general purpose and responsibilities assigned to this job and is not an exhaustive list of all responsibilities and duties that may be assigned or skills that may be required.
Pay: Administrative PG 2. Starting Salary Minimum: $59,117 - Max: $85,071
Communications Specialist Reports to: Superintendent Dept./School: Central Office Days: 226 Days / 12 mths
Updated: October 2025
Primary Purpose: Promote positive public relations between the school district and community.
Prepare and provide information to the public about the activities, goals, and policies of the school district.
Distribute pertinent information about the district and its activities to employees.
Qualifications: Education/Certification: Bachelor's degree in English, journalism, communications, or related field preferred
Special Knowledge/Skills:
Excellent public relations, organizational, communication, and interpersonal skills Ability to speak effectively before groups of employees, parents, or the public Ability to communicate effectively in both written and oral forms with all levels of management, both internal and external to the district Thorough knowledge of media relations and public relations functions Ability to use various types of software technology to develop spreadsheets, perform data analysis, word processing, graphic design and website content management as well as web-based technologies for creatively communicating district information
Experience: Three years journalism or communications experience preferred
Major Responsibilities and Duties: Public and Community Relations Serve as the information liaison between the school district and the community. Serve as district spokesperson and coordinate media coverage including preparing press releases, publishing articles and photos in local media, district website, social media and other publications. 2. Ensure that public information activities contribute to the attainment of district goals and objectives. 3. Design, prepare, and edit district publications including newsletters, recruitment brochures, programs for special events, district website, social media and other publications. 4. Take photographs for district publications, presentations, and displays. Record meetings or programs (both video and audio) throughout the district. 5. Serve as district representative on community committees as required. Demonstrate awareness of district-community needs and initiate activities to meet those needs including speaking at civic organization meetings and making presentations. 6. Serve as the Public Information Officer and respond to all media requests and Public Information Request. 7. Manage all district social media platforms and oversee the district website. Policies, Reports, and Law 1. Develop and publicize reports related to the performance of the district and articulate district goals and objectives. 2. Comply with policies established by federal and state law, State Board of Education rule, and local board policy. 3. Compile, maintain, and file all reports, records, and other documents as required. 4. Follow district safety protocols and emergency procedures.
Develop training options and/or improvement plans to ensure exemplary operation of the communications function.
Mental Demands/Physical Demands/Environmental Factors: Tools/Equipment Used: Standard office equipment including personal computer and peripherals; camera; video camera Posture: Prolonged sitting; occasional bending/stooping, pushing/pulling, and twisting Motion: Repetitive hand motions including frequent keyboarding and use of mouse; occasional reaching Lifting: Occasional light lifting and carrying (less than 15 pounds) Environment: May work prolonged or irregular hours; frequent district wide and statewide travel
Mental Demands:
Work with frequent interruptions; maintain emotional control under stress This document describes the general purpose and responsibilities assigned to this job and is not an exhaustive list of all responsibilities and duties that may be assigned or skills that may be required.
Pay: Administrative PG 2. Starting Salary Minimum: $59,117 - Max: $85,071