Situation Group
Media Strategist
Town Halla high-growth digital media agency serving higher education and mission-driven brandsseeks a Media Strategist to lead full-funnel planning and translate performance signals into business growth strategies.
This role serves as the connective tissue between our Activation & Performance Group and our Intelligence & Measurement Studio, ensuring that insights become actionable plans and that our clients' investments drive measurable, scalable results.
The Media Strategist partners closely with the Media Buying Director, Analytics & Measurement Lead, and Account Directors to design data-informed media architectures that move clients from demand capture to demand creation.
What You'll Do
- Develop integrated, full-funnel media strategies across paid search, social, programmatic, and emerging channels that align with client business objectives.
- Translate data and audience insights into growth roadmapsforecasting demand, identifying saturation points, and mapping channel velocity.
- Partner with the interim Analytics & Measurement Lead to build and interpret testing frameworks (incrementality, geo-holdout, MMM) that prove upper-funnel impact.
- Lead quarterly strategy cyclescrafting Learning & Growth Reports, program case studies, and vertical benchmarks that advance client maturity.
- Integrate proprietary audience data into planning, testing, and storytelling to showcase the link between audience modeling and performance.
- Collaborate with creative, analytics, and client-service teams to ensure message, channel, and audience cohesion across every touchpoint.
- Mentor junior team members on plan development, pacing management, and report synthesis.
- Identify and onboard new ad-tech partners or testing opportunities that drive innovation within client portfolios.
- Present strategies and performance narratives to clientsconnecting metrics to outcomes with clarity and confidence.
Sample Day-to-Day Responsibilities
- Create and manage media plans in Mediaocean (Prisma) ensuring accuracy in budget allocation and fee management
- Create annual and quarterly media strategies supported by forecast models, funnel analysis, and testing plans.
- Build cross-channel briefs defining objectives, KPIs, and budget allocations; collaborate with buyers to ensure flawless execution.
- Evaluate campaign data to extract insights and frame recommendations for optimization and future investment
- Work with the Analytics team to visualize performance through dashboards and predictive indicators.
- Partner with Account Directors on goal-setting, pacing, and expectation management for each client.
- Represent the Strategy & Growth Practice in internal status and leadership meetings, advocating for new approaches and ensuring alignment across teams.