TRG
Description
TRG's Strategy Collective brings five disciplines together under a singular vision: We never waste the opportunity to make a lasting memory. With nearly 50 years of expertise in building some of the world's most iconic brands, we understand the power of attention, emotion, and memory to grow brands over the short and long terms. Evidence-based marketing is woven into every decision we make, and marketing effectiveness principles are foundational to our teams, technologies, and techniques.
As a senior media strategist, you'll play a key role in this vision by driving mental availability as part of a modern marketing mix. You'll work alongside senior leaders across brand strategy, connections strategy, media, analytics, and brand performance marketing, contributing to both internal initiatives and high-impact client work as a valued member of the Strategy Collective. You'll receive comprehensive training in evidence-based marketing and help shape how we apply those principles to our programmatic marketing services to grow our clients' brands.
What You'll Be Doing
TRG's Strategy Collective brings five disciplines together under a singular vision: We never waste the opportunity to make a lasting memory. With nearly 50 years of expertise in building some of the world's most iconic brands, we understand the power of attention, emotion, and memory to grow brands over the short and long terms. Evidence-based marketing is woven into every decision we make, and marketing effectiveness principles are foundational to our teams, technologies, and techniques.
As a senior media strategist, you'll play a key role in this vision by driving mental availability as part of a modern marketing mix. You'll work alongside senior leaders across brand strategy, connections strategy, media, analytics, and brand performance marketing, contributing to both internal initiatives and high-impact client work as a valued member of the Strategy Collective. You'll receive comprehensive training in evidence-based marketing and help shape how we apply those principles to our programmatic marketing services to grow our clients' brands.
What You'll Be Doing
- Collaborating with the media team in the implementation of media strategy and flowchart development across all touchpoints and media channels, on time and within budget
- Assisting in the development of media strategy
- Reporting and analysis of campaigns across media channels
- Guiding media strategists to complete tasks necessary for the implementation and stewardship of clients' media plans
- Asking questions, wanting to know what comes next - and how you can contribute
- Multitasking and working well under pressure while having fun in the process
- Handling multiple assignments with effective time management
- Proficiency in, and able to train junior team members in, a variety of tools and resources needed for the implementation and stewardship of media plans
- Assisting other strategists with projects and projecting a positive leadership style
- Clearly presenting campaign insights and recommendations to teammates and clients
- Writing and editing concise briefs, recaps, and messaging frameworks that support campaign execution
- Partnering with creative, analytics, and client teams to ensure that strategies translate smoothly into deliverables
- Identifying small communication gaps and suggesting practical, actionable solutions
- Bachelor's degree or a wide range of education and life experiences
- Two or three years of communication strategy with paid media-related experience
- As an active participant in each phase of the campaign, you have experienced a full advertising campaign life cycle
- Basic understanding of media channels, their strengths and weaknesses, and how they are measured
- Cohesive understanding of media billing process
- Hands-on experience with various media resources such as (but not limited to) Microsoft Excel, Mediaocean/Prisma, Kantar, Mediatools, Sizmek, Nielsen, etc.
- Hands-on experience coordinating across paid, earned, and/or owned channels within campaign planning
- Contributed to cross-team meetings and client presentations by shaping clear, actionable narratives
- Applied storytelling techniques to develop campaign messaging that resonates with target audiences
- Awareness of new and emerging platforms, with a track record of testing and learning on smaller initiatives