Social Media Director Job at Flock Safety Group in Denver

Who is Flock?

Flock Safety is a pioneering safety technology platform committed to empowering communities through proactive crime prevention and security measures. Our integrated hardware and software solutions connect cities, law enforcement, businesses, schools, and neighborhoods into a robust public-private safety network. Trusted by over 5,000 communities and counting, Flock offers real-time intelligence while prioritizing privacy and responsible innovation.

Joining our high-performance, low-ego team means engaging with big challenges, moving quickly, and embracing continuous improvement. If you thrive on collaboration and bold thinking, Flock could be your next career adventure.

With nearly $700M in venture funding and a valuation of $7.5B, we are scaling intentionally and on the lookout for exceptional talent to help us realize ambitious goals. If you value ownership and innovative problem-solving, come be a part of our journey!

The Opportunity

We are excited to announce our search for a Social Media Director. Reporting directly to the Chief Marketing Officer, you will be our first dedicated hire focused on social media. Your mission? Establishing and scaling Flock’s social media presence across multiple platforms into a robust engine for brand awareness, community engagement, and business growth. This is a unique opportunity to craft Flock's social media strategy and voice, influencing how countless individuals perceive our mission.

• Design and implement a bold, multi-platform social media strategy across channels such as LinkedIn, X, Instagram, YouTube, and other emerging platforms.
• Develop Flock’s brand voice on social media, producing compelling content that fosters awareness, trust, and engagement among both B2G and B2B audiences.
• Oversee the daily management of Flock's social channels, including content calendars, publishing, audience engagement, and real-time brand interactions.
• Collaborate with brand, creative, content, and communications teams to amplify key campaigns, product launches, and storytelling initiatives.
• Leverage audience insights, social listening, competitor analysis, and trend spotting to drive growth.
• Transform social media into a performance-driven engine: set KPIs, analyze results, and use data for ongoing improvements.
• Recruit and build a talented social media team as the function expands.
• Act as an internal champion for how social media can enhance pipeline, brand affinity, and community impact.

The Skillset

• Over 10 years of proven experience in social media strategy and execution, preferably in high-growth tech, civic-tech, or mission-driven organizations.
• Track record of successfully building and scaling social media followings from scratch.
• Expertise in LinkedIn, X, Instagram, YouTube, and other emerging platforms.
• Combines creative and analytical skills, capable of crafting award-winning campaigns and measuring their success through data.
• Strong understanding of brand development, tone of voice, and audience psychology.
• Experience managing crisis communications and sensitive online discussions with professionalism and tact.
• Proficient in using social listening tools, analytics, and publishing platforms.
• Excellent collaboration and communication skills, adept at partnering with executives, sales, communications, and product marketing.
• Comfortable with fast-paced environments, iterative processes, and testing innovative ideas in public.

Don’t worry if you don’t meet every single qualification; we encourage you to apply if this role excites you and aligns with your skills!

Your First 90 Days at Flock

At Flock, we believe in a results-oriented approach. The following outlines your prospective 90-day plan:

First 30 Days

• Conduct an audit of Flock's current social media presence and benchmark it against leading competitors.
• Define Year 1 social strategy, including detailed KPI metrics, content plan, and brand tone in collaboration with the CMO and communications team.
• Develop the initial editorial and channel plan for the first 90 days.

First 60 Days

• Launch newly structured content calendars across LinkedIn, X, Instagram, and YouTube.
• Create reporting dashboards and establish success metrics (growth, engagement, reach, sentiment, share of voice).
• Execute a breakout campaign to signify a new chapter for Flock’s social media efforts.

90 Days and Beyond

• Oversee daily social media execution with established routines and frameworks.
• Demonstrate measurable growth in followers, engagement, and overall social presence.
• Present a comprehensive 12-month roadmap for scaling social media, including team requirements, budget, and creative initiatives.

The Interview Process

We aim to make our interview process a transparent and collaborative experience:

1. Initial Chat: Meet with a recruiter to discuss your experience and what Flock can offer you.
2. Manager Interview: Engage with your potential boss to dive deeper into the role, team dynamics, and success expectations.
3. Panel Presentation: Complete a deliverable and present it to the hiring team, showcasing your creativity and strategy.
4. Executive Interview: Meet with our Chief People Officer to gain a broader insight into Flock’s culture and environment.
5. Final Interview: A discussion with our CEO, Garrett Langley, about the contributions you can bring to Flock and future innovations.

Salary & Equity

The salary range for this role is $175,000 - $225,000, along with stock options. Your placement within this range will be based on your demonstrated competencies and relevant experience. You can expect a starting salary around the midpoint, with details clarified during the initial interview.

Perks

Flexible PTO: Generous leave policies plus 11 company holidays.

Comprehensive Health Benefits: Fully covered medical, dental, vision plans, and an HSA match.

Parental Leave: 12 weeks of 100% paid leave for all employees, with additional recovery time for birthing parents.

Fertility & Family Benefits: $50,000 lifetime maximum benefit for eligible adoption, surrogacy, or fertility-related expenses through Maven.

Mental Health Support: Access to Spring Health for therapy, coaching, and mental wellness resources.

Caregiver Assistance: Support services provided through Cariloop.

Tax Advisory Services: One-on-one sessions with equity tax advisors from Carta.

Employee Resource Groups: Participate in our diverse ERGs, including Women of Flock, Flock Proud, LEOs, and Melanin Motion.

Work-from-Home Benefits: $150 per month stipend for home office expenses and a one-time $750 allowance to set up an ideal workspace.

Productivity Support: $300 annual stipend for resources like Audible, Calm, and more.

Flock is committed to diversity and celebrates unique backgrounds and perspectives. We encourage applications from all qualified candidates. If you require assistance due to a disability, please reach out to us confidentially for accommodations during the interview process.

Our compensation philosophy focuses on fair pay based on job-related experience, education, and market factors. The range above is indicative of base salary only and does not include equity, bonuses, or benefits. This salary range may be adjusted in the future and may apply to multiple career levels.